7 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 120Principles of Marketing3
This course introduces principles and problems of marketing goods and services. Topics include promotion placement and pricing strategies for products. Upon completion students should be able to apply marketing principles in organizational decision making.
This course introduces basic layout design and commercial display in retail and service organizations. Topics include an analysis of display as a visual merchandising medium and an examination of the principles and applications of display and design. Upon completion students should be able to plan build and evaluate designs and displays.
This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion students should be able to demonstrate an understanding of the techniques covered.
This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion students should be able to demonstrate the ability to handle customer relations.
