MKT 340(Offered every fall term.)3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credit
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
Queens University of Charlotte · Courses
MKT
8 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 350Promotion Management3
Promotion Management: This course is a study of the promotion activities of personal selling, advertising, public relations/publicity, and sales promotion as part of the overall marketing strategies and budgets.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credit
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
- Prerequisite
- MKT 340. (Offered as needed.)
MKT 351Consumer Behavior3
Consumer Behavior: This course provides an overall view of some of the basic perspectives of consumer behavior. An interdisciplinary approach will be stressed including the fields of economics, psychology, sociology, and anthropology as related to marketing. Emphasis is placed on the fundamental processes of motivation, perception, and learning, as well as analysis of individual and group influences as related to the marketing of goods and services.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credit
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
- Prerequisite
- MKT 340. (Offered fall term.)
MKT 452Marketing Management3
Marketing Management: Using the case analysis method, marketing strategies used by management are examined under a variety of circumstances and within a variety of business and organizational settings.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credit
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
- Prerequisite
- MKT 340 with a grade of C or higher. (Offered spring term.)
MKT 453Marketing Research3
Marketing Research: This course is an introduction to the research and methods used in the marketing process. Areas given emphasis include sources of marketing data, sampling surveys, interpretation of data, and the relationship of market research to the policies and functions of a business. 112 or 130. (Offered fall term.)
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credit
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
- Prerequisite
- MKT 340 with a grade of C or higher and MAT
MKT 455Sales Management3
Sales Management: This course focuses on the fundamentals of sales management with an emphasis on the management of professional consultative selling personnel. Since selling is an essential key to success in the marketing process, understanding how to manage sales personnel through understanding the personal selling process and how to motivate sales personnel is essential for all marketers. The course combines recitation, case study, and applied experiential learning.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credit
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
- Prerequisite
- MKT 340. (Offered spring term.)
MKT 460Digital Marketing9
Entrepreneurship & Innovation Concentration
- Subject
- MKT
- Credits (min)
- 9
- Credits (max)
- 9
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
MKT 465International Marketing9
Branding and Messaging Concentration
- Subject
- MKT
- Credits (min)
- 9
- Credits (max)
- 9
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.queens.edu
Source: Queens University of Charlotte's catalog, linked per course · table learning_unit · CourseShelf publish 61