Thomas Jefferson University · Courses

MKTX

2 courses with the subject MKTX, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKTX 211:Principles of Marketing

Subject: MKTX
Type: course
Edition: 2026
Source: catalog.jefferson.edu

MKTX 404:Consumer Behavior

This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, best practices and practical marketing applications with a customer focus. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace.

Subject: MKTX
Type: course
Edition: 2026
Source: catalog.jefferson.edu

Source: Thomas Jefferson University's catalog, linked per course · table learning_unit · CourseShelf publish 59