38 courses with the subject BA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
An introductory course on the basics of financial decision making and personal finance. Topics will include basic accounting concepts, investment alternatives, budgeting, and the nature of risk and insurance. Sophomore standing is recommended.
Experimental course.
A course in the commonly used statistical methods. Broad coverage is given to research design and hypothesis testing. Included are chi-square test of independence, analysis of variance, multiple regression and correlation analysis, and non-parametric statistics. Applications are used with computer software for statistical analysis.
The course provides a basic understanding of how organizations develop, use, manage, and secure their information systems. The course examines the impact of information systems at the strategic and operational levels of an organization. Key system applications, such as electronic commerce and enterprise information systems, are examined as well as the technological infrastructure that supports them.
This course addresses theory and practice fundamental to launching a new business venture. Students will be introduced to the nature of entrepreneurship, opportunity analysis, entry strategy, and financing and marketing problems related to business start-ups in the formative years. Each student will prepare and defend a comprehensive business plan commonly used in attracting investor interest and financing.
This course is designed to give students a real-world view into entrepreneurship. Students will gain valuable experience interviewing prospective companies, working with a business mentor, developing due diligence reports, holding leadership positions and attending entrepreneurship meetings and Shark-Tank events. Grading will be Pass/Fail.
This course is designed to give students a real-world view into entrepreneurship. Students will gain valuable experience managing projects, coordinating events, developing content for and competing in entrepreneurship competitions, holding leadership positions and attending entrepreneurship meetings and Shark-Tank events. Grading will be Pass/Fail.
This course is designed to acquaint the student with the principles, procedures, and opportunities in small business management. Topics covered will include: entrepreneurial opportunities, developing a business plan, marketing a small business, operations, and financial management. Additional topics highlighted in this course are record keeping, planning, and control.
This course provides students with a practical understanding of project management and highlights the roles and responsibilities of the project manager. Project managers are expected to break down complex projects into manageable segments, lead diverse project teams, and use effective tools and techniques to ensure that the project is completed within budget and on schedule. By completing a comprehensive real-life-scenario project plan, students will gain valuable experience with relevant project management tools, practices, techniques, and software applications.
This is a foundational course providing students with an analytical examination and reflection of core leadership concepts and practices. Students will explore various leadership styles, create positive environments, develop key soft skills crucial to effective leadership, and will deal with individual, team-based, and organizational obstacles. Effective communication and ethical decision-making are key success drivers associated with the foundations of leadership and professional development.
Students from all disciplines are invited to participate in an interdisciplinary, hands-on approach to entrepreneurial ventures associated with the environment. Students will be immersed in entrepreneurship activities such as evaluating business opportunities, developing a business plan with appropriate financials, executing market research, creating/implementing marketing strategies, developing new products, and planning/executing sales. The entrepreneurship activities will be completed in the context of a real-world environmental business venture and will often include cross-campus collaborations. Students will learn the science and management of the associated environmental issue in order to better understand and promote the business and will analyze business aspects based on the triple bottom line (people, planet, profit). Communication with stakeholders, collaborators, and customers is an essential aspect of this course.
Experimental course.
A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed.
A course that studies the behavior of people in a work organization. Topics include motivation, leadership, group processes, job and organizational design, communications, effectiveness and ethics in the workplace.
The course examines fundamental areas of e-commerce: the economic and strategic implications of the Internet; the uses of Internet technology to manage and redesign a business’s value chain; financing and valuing e-commerce organizations; the economic, regulatory and technical environment of e-commerce; risk management issues associated with e-commerce. A number of case studies will be employed to illustrate the principles discussed.
This course teaches students critical skills for succeeding in today’s data-intensive world, including business case studies, data analysis, and management recommendations. Students will learn how to utilize database systems and analytics software to make trustworthy predictions. Students will design business processes: 1) that accomplish specific desired outcomes, 2) to identify, document, model, assess, and improve core business processes,3) and gain hands-on experience in collecting and organizing data, and communicate specific positions or points of view from data through a combination of data-driven visuals and a carefully crafted storytelling technique.
For businesses to thrive, they must effectively sell their products and services and strategically pursue business development opportunities. Competent, ethical sales and business development professionals make this happen every day. This course will explore the sales and business development concepts of building successful relationships and rapport, developing effective sales strategies, understanding what consumers want from a professional salesperson, utilizing sales psychology, learning how to effectively prospect and maximize a thriving pipeline, and creating win-win solutions.
This course provides an in-depth exploration of big data, focusing on its applications in business, marketing, sales, ethical considerations, and practical tools for analysis. Students will examine the perception and impact of big data, gaining hands-on experience with advanced analytical techniques such as conjoint analysis, decision trees, and data visualization using tools like Tableau. The course emphasizes both theoretical understanding and practical application, preparing students to leverage big data for strategic decision-making and ethical business practices.
A study of the financial principles involved in operating a business enterprise. Topics include asset management, creditor relationships, owners’ equities, budgeting for future capital needs and cash requirements, and the management of income and expenses.
A study of activities necessary for the recruitment, retention, development, and motivation of an organization’s human resources. The course covers typical personnel functions as well as theory on human behavior in organizational settings.
An examination of financial reward systems in organizations and the study of relevant theoretical and legal perspectives. Topics will include job evaluation, wage surveys, equity, individual and group motivational programs, benefits, and compensation strategies.
Examines the development and current operations of labor unions, the process and outcomes of collective bargaining and the impact on society and businesses, and law regarding workplace rights. Practical insights from National Labor Relations Board rulings and grievance cases will be addressed.
A study of law as it pertains to business. Legal principles pertaining to a variety of topics, including the Uniform Commercial Code, will be presented and applied to business entities. Text and case study will emphasize legal reasoning processes.
This course provides a broad overview of the planning and execution of customer demand. It is divided into two parts: forecasting and logistics. In the first segment, we cover the three major building blocks of logistics networks: transportation, warehousing, and inventory. After completing this section, you will be able to differentiate the advantages and disadvantages of different modes of transportation. You will understand what goes into designing and setting up a warehousing facility. Finally, you will be able to discuss the development of logistic networks that minimize costs and deliver top customer service. In the second segment, we cover planning and forecasting. Matching supply and demand requires planning. You will master different forecasting techniques essential for building a sales and operations plan. At the completion of this section, you will have the tools and techniques to analyze demand data, construct different forecasting techniques, and discuss the most suitable one for projecting future demand.
This course provides an overview of sourcing and operations. It is divided into two parts. In the first part, students will learn the key components of sourcing: supplier selection, supplier segmentation, make vs buy decisions and supplier relationships. In the second part, students will learn both the Lean Inventory methodology and the Six Sigma methodology. This will allow them to improve supply chain operations. Students will have the opportunity to apply this knowledge to a product of their choosing. Lastly the course will be supplemented by guest lecturers who have significant experience in supply chain management.
This course provides a broad overview of the planning and execution of customer demand. It is divided into two parts: forecasting and logistics. In the first segment, we cover the three major building blocks of logistics networks: transportation, warehousing, and inventory. After completing this section, you will be able to differentiate the advantages and disadvantages of different modes of transportation. You will understand what goes into designing and setting up a warehousing facility. Finally, you will be able to discuss the development of logistic networks that minimize costs and deliver top customer service. In the second segment, we cover planning and forecasting. Matching supply and demand requires planning. You will master different forecasting techniques essential for building a sales and operations plan. At the completion of this section, you will have the tools and techniques to analyze demand data, construct different forecasting techniques, and discuss the most suitab
Study of major theories of consumer and industrial buying behavior, consumerism, and the ethics of marketing.
Experimental course.
An introduction to the complexities of marketing goods and services to international consumers. The environment of international marketing will be addressed from conceptual and applied perspectives. Topics include the various economic, social, political and legal dimensions confronted in international marketing.
Experimental course.
Will not be counted in the minimum number of courses needed in the major. All grading S/U.
A capstone course that focuses on general management skills involved in choosing an organizational strategy, committing critical resources to implementation, and appropriately reevaluating that strategy as internal and external organizational environments change. The course integrates the major business functions using top management’s generalist view. The primary method of instruction is case analysis.
A study of relevant topics and techniques pertaining to the current business and economics environment. Solution processes and problem defining are stressed.
Source: Westminster College's catalog, linked per course · table learning_unit · CourseShelf publish 59
