27 courses with the subject SCSM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SCSM 101Principles and Practices of Public Relations4
A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on management’s critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management. Meets Social Thought and Tradition Intellectual Perspective requirement (ST).
This course presents the foundation for understanding the discipline of graphic design. Students will gain an understanding of fundamental terminology and technical issues in graphics and design. Presentations and discussions will introduce the incorporation of digital imagery into the disciplines of graphic design, illustration and photography. In addition, students will survey other design disciplines such as product design, industrial design, architecture, etc. This course will utilize Adobe® InDesign® and Illustrator® software applications. Meets Visual and Performing Arts Intellectual Perspective requirement (VP)
This beginning level course will introduce students to the art of digital moviemaking using consumer digital cameras. The class will shoot, edit, act in and produce projects to be shared online. Meets Visual and Performing Arts Intellectual Perspective requirement (VP).
This course will investigate the fundamentals of digital photography and imaging. Students will learn to photograph, manipulate digital photography, and learn the use of basic cameras and photographic equipment. In addition, this course will emphasis development of basic and creative shooting skills. This course will utilize Adobe® Photoshop®. Meets Visual and Performing Arts Intellectual Perspective requirement (VP).
SCSM 120Strategic Communication and Social Media Practicum1
This course is designed to give students the opportunity to apply the knowledge and skills they are developing in the classroom. Students will engage in experiential learning and professional development as they complete strategic communication and social media tasks for the School of Communication. Students will be asked to perform duties similar to those expected of entry-level public relations or strategic communication professionals. Tasks may include researching and developing promotional campaigns, creating social media content for the School of Communication (SOC) or its programs, creating web content for the SOC, promoting the SOC, planning or assisting with special events, and evaluating various SOC-related activities. This course may be repeated for a maximum of 4 semester hours.
Subject
SCSM
Credits (min)
1
Credits (max)
1
Credit unit
Semester Hours
Type
course
Repeatable
may be repeated for a maximum of 4 semester hours.
This course provides fundamental for building best practices skills when using smartphones and other consumer-based products to produce digital media content to document and share one’s story or the story of an academic or professional project. Students learn how to critically review aesthetics of quality digital photography, audio and video and transition from critiquing to producing original content. The student will share the content via social media and other platforms while creating materials for a digital portfolio. This course requires you to create and maintain a professional presence on social media. You will share positions and experiences publically with an online audience.
The growing presence of technology is changing the way people communicate. This course examines how technology and social communication are creating a new paradigm of human interaction. Students will develop a plan for managing their personal brand/reputation and use online tools such as LinkedIn and blogs for professional enhancement.
This course will examine the current approaches and methods of advertising with a particular emphasis on how these two areas work together in serving the client.
This course develops skills and advanced knowledge of design for print and publication. The emphasis of this course is to create layouts for different types of media including newspaper, magazine, multi-page publications, and advanced layouts for consumer use. Students will gain an understanding in digital publication design, in addition the challenges of physically printing their designs. Presentations and discussions will further advance design terminology and study the ways consumers view marketing materials through peer review and outside critique. This course will utilize Adobe® InDesign® and Illustra-tor® software applications.
The creation of content in any form for digital and social media requires a deliberate process of planning, execution and review. This class will focus on developing content for actual digital and social media usage and proven strategies meant to maximize reaching one’s intended audience.
This course introduces the student to the fundamentals and best practices of single-camera video production. Students obtain experience in pre-production, production and post-production utilizing digital video cameras and digital video editing. They also apply fundamentals for audio and lighting in productions while operating in our cable TV operations and with online video productions with WCN 24/7. Lab required.
This course allows the student the ability to examine how organizations can effectively use social media to communicate with various constituencies. Not only will there be opportunity to learn about social media theory but the application of this theory will be an integral part of the course experience.
This series of courses broadens the curriculum, enabling majors to keep up with developments in this rapidly changing field. Special topics will be taught by faculty members in areas of interest to them, areas that might not warrant a permanent offering but which permit the incorporation of new research material, in-depth analysis, and stimulating readings. Course offerings may be influenced by recommendations from the Public Relations Society of America.
This course focuses on skills and techniques required when writing for public relations. The course discusses writing for internal and external media, print, electronic and audiovisual media. Special attention will be given to 1) the range of media used; 2) the stakeholders which have to be reached; 3) the social and organizational context in which public relations writing is done; and 4) the objectives to be attained by such writing. The course requires an understanding of the journalistic writing style. Types of writing will include speech writing, proposals, news releases, annual reports, and newsletters.
This course reviews the key tactics that strategic communication professionals use regularly. Course content includes topics concerning media relations, community and employee relations, crisis communication, and social media. The course requires an understanding of the journalistic writing style.
This course provides student with hands-on, resume-building experience in strategic communication as they find, consult with, and execute strategic communication plans for a real-world client.
This course requires students to develop a project that explores a strategic communication-related topic. Students will apply knowledge gained in prior strategic communication and social media courses as well as the liberal studies curriculum. Students are required to present their work to the campus community.
