21 courses with the subject JMCO, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course focuses on general mass media operations and effects – print and electronic – and allows students to gain valuable insight into past and present media operations. (Fall)
15 Total of Semester Hours 15 Second Year / Spring Semester 1 SOSM 202 Sophomore Seminar II 1 3 SPCH 101 Public Speaking 3 3 POLS 201 American Government 3 3 NATS 110 Biological Science 3 3 JMCO234 Writing for Media 3 3 SPAN 102 Elementary Spanish II 3 16 Total of Semester Hours 16 Third Year / Spring Semester 3 JMCO 335 Minorities in the Media 3 3 CARD 300 Career Development 1 3 JMCO 301 PhotoJournalism 3 3 JMCO340 Feature Writing 3 3 JMCO236 Publication Layout & Design 3 15 Total of Semester Hours 13 Fourth Year / Spring Semester 3 JMCO453 Internship 3 3 JMCO 437 History of Journalism 3 3 Gen Elec Elective (300-400 level) 3 3 Gen Elec General Elective 3 3 Gen Elec General Elective 3 15 Total of Semester Hours 15 red. TOTAL HOURS: 120 A minimum of 120 hours is required for graduation. -2025 COLLEGE CATALOG
This course explores the role of communication in strategic communication. Students learn the critical and strategic communications skills required for strategic and creative planning and messaging. This course will explore the history, theory, principles, and tactics of strategic communication and provide students with the foundation for core strategic communication courses in strategic campaigns, and strategic communication case analyses. JMCO 210 Strategic Communication Planning (3) Prerequisite: JMCO 234 This course focuses on strategic communication development, research, and planning. Students learn and apply critical, creative, and persuasive skills that communicators need to reach diverse audiences. Students understand how to develop a strategic message planner using insights from service, product, brand, and audience research. Students produce materials such as social media messages, press releases, newsletters, media pitches, and brochures.
This course focuses on the elements of news for print and electronic media, with practice in recognizing, writing and evaluating news. The course involves fieldwork assignments for The Magician newspaper. Prerequisite: ENGL 111 (Fall and/or Spring)
This course provides students with basic knowledge of producing a publication using InDesign, including layout and design and combining texts and graphics. Emphasizes hands-on production of the student newspaper. (Spring) 262 LEMOYNE-OWEN COLLEGE 2023-2025 COLLEGE CATALOG
This course familiarizes students with the skills of a copy editor, including editing for accuracy and news value, publication style, grammar, spelling, punctuation, and newspaper headline writing. The course involves fieldwork assignments for The Magician newspaper. Prerequisite: JMCO 234 (Spring)
This course focuses on gathering, processing, and reporting of news for print and electronic media, understanding of the beat system, and advanced interviewing techniques. The course involves fieldwork assignments for The Magician newspaper. Prerequisite: JMCO 234 (Fall)
This course introduces the fundamentals of digital photography with emphasis on basic photographic techniques of imaging devices, such as cameras, cell phones, video cameras, etc. This course includes methods of producing quality imaging for the effective documentation of news events. (Spring)
This course examines the legal and ethical ramifications of media laws that both inhibit and enhance the mass media, focusing on the issues of First Amendment, libel, privacy, copyright, communication regulation and policy. (Fall)
Students will examine local and international cases in public relations, advertising, and social media communication to understand the application of fundamental strategic communication processes and theories by real organizations such as nonprofits, governments, and corporate businesses. The course will highlight the best practices in these cases and students will learn how to effectively apply strategic communication theories. Students will use the skills they learn in this course in their Strategic Campaign course.
This course covers minority depictions in the media. Topics include the traditional basis of coverage, how it changed during the civil rights movement of the 1960s and 1970s, what the prospects are for future change and whether the mass media can truly serve and be responsive to the needs of a socially and economically diverse society. (Spring)
This course provides practice in writing feature stories for newspapers, magazines and public relations; emphasizes finding and developing publishable ideas. Prerequisite: JMCO 234 (Fall)
This course offers students hands-on experience working on the school newspaper. Course may be repeated for credit. By permission of the instructor. (Fall and Spring) JMCO 420 Strategic Campaigns (3) Prerequisite: JMCO 210 and JMCO 310 This course emphasizes the application of the knowledge, skills, and experiences from previous strategic communication courses in the production of professional strategic communication materials. Students will work as a group to identify and solve a strategic communication problem of an actual client. This course focuses on concept development, research, strategy, tactics, and pitching skills. 263 LEMOYNE-OWEN COLLEGE 2023-2025 COLLEGE CATALOG
Required Courses in Cooperative Education or Internship (3-12 hours) JMCO 399 Co-Op Experience (formerly MACO 399) JMCO 453 Internship (formerly MACO 453) Required Cognate Courses (12 hours)
This course examines the fundamentals and history of modern journalism, including its importance and impact on a democratic society. The course emphasizes effective news coverage/practices, writing and production. (Spring)
This course is intended to deal with subject matter not usually offered; topics will vary. JMCO 451 can be repeated with different subject matter. Student’s record will indicate the exact title describing course content. Prerequisites: Junior status and consent of instructor. (Fall and Spring)
This course is designed to give students practical experience in journalism and mass communication through any qualified agency operating throughout the U.S. Prerequisite: Completion of Journalism and Mass Communication major required courses or permission of instructor. (Spring)
In this course, students with tools and approaches developed over time designed to sort through the complexities posed by day-to-day conflicts and dilemmas of right and wrong in news reporting.
In this course, a student must demonstrate how research techniques along with media production are brought together to form a finished commercial marketable product that serves the interest of the audience and society. Prerequisite: Completion of the majority of Journalism and Mass Communication major required courses. (Fall)
Source: Le Moyne-Owen College's catalog, linked per course · table learning_unit · CourseShelf publish 59
