12 courses with the subject SPMT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SPMT 201Current Issues in Sport Management – This course
addresses current issues in the field of Sport Management. Topics include: marketing and advertising in sport, labor relations and legal issues, the job market, facility construction, marketing and promotional events, industry leadership, economical and financial issues currently affecting the industry, and ethics. This course is integrated with the use of the SportsBusiness Journal as its text to ensure each semester is new content straight from industry happenings. Offered spring term each year. Three semester hours. Repeatable for additional credit.
SPMT 320Social Issues in Sport – This course examines the social
significance of sport in life and culture. Topics include gender, age, race, mobility, stratification, deviance, violence, and ethics in sport. Offered occasionally. Three semester hours.
Organizations – This course explores the best practices in social media management for marketing, revenue generation, customer service and fan- building by sport organizations. Offered fall term each year. Three semester hours.
SPMT 381Athletic Fundraising and Development – This course
examines fundraising and development sources for increasing the financial standing of sport organizations and athletic departments. Emphasis is on non-product revenue streams including donor fund solicitation, sponsorships, alumni efforts, and activities directed at fundraising such as summer camps and special events. Offered occasionally. Two semester hours.
SPMT 382Sport Marketing – This course examines strategies and
techniques used to promote and market sport organizations. Emphasis is also placed on the role of sponsorship in sport marketing. Topics include the marketing mix, prospecting for sponsors, identifying sponsor needs, developing sponsorship proposals and packages, sales strategies and methods, and executing sport promotions. Offered spring term each year. Three semester hours.
SPMT 383Sport Economics and Finance – This course surveys both
financial practices and economic theory in the sport industry. Topics include: demand and sports revenue, team cost, profit and winning, the value of sports talent, the history of player pay, subsidies and economic impact analysis, and the economics of stadium financing, as well as milligan university academic catalog | 2026-27 | www.milligan.edu
SPMT 395/395M. Special Topics – These courses explore other topics in
the sport industry that do not currently exist as defined courses in the program. As such, the topic of such a course is chosen by the Sport Management Faculty. A specific name and course description will be provided at the time of the special topics course offering. These courses may be substituted for a major requirement. Offered occasionally. Two or three semester hours.
The following general education requirements are fulfilled in the major: 3 hours of social learning (ECON 201) 3 hours of mathematics (MATH 213) Intro to College and Service (BADM 110) Total number of required hours in the Business Administration major with a concentration in Sport Management: 49 milligan university academic catalog | 2026-27 | www.milligan.edu
The following general education requirements are fulfilled in the minor: Wellness for Life (EXSC 271) 4 hours of lab science if including EXSC 352 in course selection Total number of required hours: 18. milligan university academic catalog | 2026-27 | www.milligan.edu
SPMT Electives (9 hrs) One diverse cultures/global societies course chosen from ENGL 362, GEOG 202M, LS 304, MUSC 250M, PHIL 230, PHIL 250, POLS 215, POLS 230, PSYC 356, SOCL 210, or SOWK 230 (3 hrs) The following general education requirements are fulfilled in the major: 3 hours of Social Learning if fulfilling the diverse cultures/global societies requirement with GEOG 202M, PSYC 356, SOCL 210, or SOWK 230 Total number of required hours in SPMT: 42 In addition to courses in the major (and minor, if applicable), students must complete the General Education Requirements for a bachelor of arts or bachelor of science degree as described on pages 59-60. To earn a bachelor’s degree, a student must complete 128 semester hours in courses with course numbers at the 100 level or above. The BA degree requires foreign language through the intermediate level.
SPMT 495Special Topics – These courses explore other topics in the
sport industry that do not currently exist as defined courses in the program. As such, the topic of such a course is chosen by the Sport Management Faculty. A specific name and course description will be provided at the time of the special topics course offering. These courses may be substituted for a major requirement. Offered occasionally. Two or three semester hours.
