22 courses with the subject BUSS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Semester Credit Hour(s) 3 Business Principles provides an introduction to fundamental business operations. The course provides insight into the global economy and explores management, marketing, economics, human resources, ethics, and financial principles.
Semester Credit Hour(s) 3 Marketing Principles is designed to teach students the fundamental marketing terms and concepts used in contemporary marketing. The marketing approach includes defining the market environment, market research, and the marketing mix (4 P’s: product, price, promotion and place). At the conclusion of the course, students will develop and present their marketing plan.
Semester Credit Hour(s) 3 Students will learn fundamental sales techniques to increase performance by applying effective sales strategies and customer service support. Learning foundational skills of the sales and service process, creating sales proposals, and the delivery of effective sales presentations to increase market share and customer satisfaction are the goals of this course. Practical sales and service experience will be gained through the use in sales presentation, role playing and problem resolution. Exploration of ethics, behavior patterns, product analysis, and sales promotion will enhance the application of concepts.
Semester Credit Hour(s) 3 This course is designed to teach students fundamental marketing and sales concepts used in an evolving workplace. Students will develop skills to navigate the competitive business landscape, which includes persuasive techniques, implementing effective marketing and sales strategies, and upholding ethical standards.
Semester Credit Hour(s) 3 This course introduces the fundamental principles and practices of entrepreneurship with a focus on marketing strategies, small business management, and human resource considerations. Students will develop the knowledge and skills necessary to navigate the challenges and opportunities of starting and managing a successful business.
Semester Credit Hour(s) 3 Students will gain an understanding of the role law and ethics play in business. Students will explore the fundamental concepts of business law. This course delves into ethical decision-making frameworks and the legal requirements in business settings. After successfully completing this course, students will be able to identify and navigate common legal and ethical issues that arise in business.
Semester Credit Hour(s) 3 This course presents the principles, techniques, and concepts needed for managerial analysis and decision-making. It highlights the effective functions of management related to the internal and external environment, ethics, and social responsibility issues. The course emphasizes a variety of communication skills in the workplace
Semester Credit Hour(s) 3 Students will be introduced to the field of project management by combining theoretical and practical approaches that examine project manager responsibilities associated with initiating, selecting, planning, executing, controlling, and closing a project. Subsequent project management course will expand upon the concepts learned in this course and provide an advanced strategic approach to mastering project management.
Semester Credit Hour(s) 3 This course will help students gain insight into the internal and external factors that influence consumers’ decisions to purchase a product or service. In this course, students will consider the psychological, sociological, and anthropological needs as factors for important strategic and tactical decisions, such as market selection, product design, digital and traditional media selection, advertising messages, and pricing.
Semester Credit Hour(s) 3 This course examines the components of key elements of an organization’s total sales and marketing effort. Students explore the relationship between sales and marketing management techniques. The course further develops students’ understanding of sales and marketing’s potential impact on achieving organizational goals.
Semester Credit Hour(s) 3 Development and implementation of a marketing program that addresses the issues of target markets, sales, advertising, channels, pricing and forecasting.
Semester Credit Hour(s) 3 Utilizing globalization as a focus, this course provides the opportunity for students to explore and examine the cross-cultural and international environmental influences on an organization’s marketing, financial, and managerial operations. Students will learn how to transform organizational structures in a constantly evolving marketplace. By the end of this course, students will understand the ethical and social responsibilities needed in a global marketplace.
Semester Credit Hour(s) 3 Students will learn how businesses operate within a legal and regulatory framework from several perspectives. Special emphasis is given to the following substantive areas of law: banking and bankruptcy, agency and employment law, business organizations, corporations and property and estates.
Semester Credit Hour(s) 3 This course examines the issues involved with developing strategies and supporting marketing operations on a global scale. Students will evaluate opportunities, create plans and adapt marketing tactics to facilitate select target market needs in coordination with a firms global market strategy.
Semester Credit Hour(s) 3 This course introduces students to operations management techniques and procedures. Students will learn techniques that are essential for improving efficiency and effectiveness, optimizing processes, enhancing productivity, and creating a competitive advantage. Emphasis is placed upon strategic considerations and profit maximization.
Semester Credit Hour(s) 3 This course expands upon project planning and cost management. Students will develop the skills necessary to manage the timely completion of a project by defining, sequencing, and estimating activities to create and control a project schedule. Students will also learn about the processes to estimate costs, determine and control budgets. Students will learn a variety of qualitative and quantitative tools to support both schedule and cost management through the development of a project plan.
Semester Credit Hour(s) 3 This course introduces students to practical performance management concepts, techniques, and practices. It also identifies the knowledge and skills needed to manage the performance of teams and individuals effectively. The course highlights the importance of focusing on employees’ professional growth to improve organizational success. Students will gain an understanding of ethical standards in the workplace, organizational culture, and team diversity.
Semester Credit Hour(s) 3 Students will be introduced to the skill of project management. Through a blend of theoretical knowledge and practical applications, students will learn how to initiate, plan, execute, monitor, control, and close projects effectively and efficiently.
Semester Credit Hour(s) 3 An examination of marketing and advertising approaches and how they influence decisionmakers. The course examines different media approaches and the development of marketing brochures, displays and web pages.
Semester Credit Hour(s) 3 This course covers the business paradigm shift that focuses on the systematic development and cultivation of business relationships through marketing. The rules for business success have changed along with globalization, advances in technology, and the dimensions of relationship management. The course will explore both theory and application, demonstrating measurable benefits for organizations that move from short-term or volume transactions to a focus that develops long term customer value.
Semester Credit Hour(s) 3 In today’s rapidly evolving business workplace, it is necessary for leaders to navigate and manage change effectively. In this course, students will identify drivers of change and emphasize diversity, equity, and inclusion (DEI) for an adaptive workplace. Students will develop the skills to emerge as proficient change agents capable of implementing change management strategies tailored to diverse organizational contexts.
Semester Credit Hour(s) 3 In this course, students will connect and apply the concepts learned throughout the business program. Students will develop a strategic plan consisting of goals, action steps, and a budget aligned with an organization’s mission and vision. The concepts covered will develop the management skills necessary for assessing organizations’ internal and external environments.
Source: Bryant & Stratton College-Virginia Beach's catalog, linked per course · table learning_unit · CourseShelf publish 59
