6 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Credit(s) 3 An introduction to business activities and behavior involved in marketing goods and services in a market economy. Topics include the marketing function, consumer behavior, marketing practices of firms, and the interaction of firms’ marketing activities with external market forces.
Credit(s) 3 An introduction to the theories and principles involved in several types of marketing communications, including advertising, sales promotion, public relations, direct marketing and in-store promotions. This course has a research emphasis, and will require students to conduct original research projects and present results. Prerequisites MKT 2020
Credit(s) 3 This course will examine digital marketing strategy, implementation, and execution. We will cover the what, why and how of major digital marking channels, including online advertising, search engine optimization, mobile, social media, email marking, and web analytics. Upon completion, students will gain a comprehensive knowledge and know how to develop an integrated digital marketing strategy, from formulation to implementation.
Credit(s) 3 This course presents Business students with a cross-section of social science perspectives on consumer behavior. These will include the fields of Psychology, Social Psychology, Sociology, and Anthropology as they pertain to consumers’ acquisition and use of products. Additional theories and findings will be incorporated from Biogenetics, History, Semiotics and Neuroscience, Applied experience will be gained through analysis of research projects in which students will collect and interpret consumer behavior data. Prerequisites MKT 2020
Credit(s) 3 This course provides an introduction to data visualization and analytics. Three core components of marking analytics: data, analytics and visualization will be examines. Tools such as MS Excel and Tableau will be used to explore the present data. The course is designed to provide students with the foundations necessary to create well-designed visual representations generated from sound analyses of data.
Credit(s) 3 The Marketing Research course is designed to introduce students to the fundamentals of both qualitative and quantitative research design, implementation and evaluation. Within qualitative research the topics include in depth interviews, focus groups, projective techniques, participant observation and ethnography. Quantitative material includes questionnaire design and testing, issues of reliability and validity, sampling, statistical significance testing, nonparametric statistics for small samples, and analysis of variance. Prerequisites MKT 2020
Source: University of Virginia's College at Wise's catalog, linked per course · table learning_unit · CourseShelf publish 59
