3 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 1005Intro to Social Media Management3
This course introduces students to social media management and how it is becoming part of the business landscape. Maintaining social media sites will be the focus of the course, along with exploring different areas of social media and what sites are used by different types of businesses and industries. Students will plan a social media campaign as a final project.
This course introduces students to the core principles and strategies of digital marketing. Students will learn about various digital channels and how to design, execute, and measure marketing strategies. Topics will include SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, digital advertising, analytics, influencer strategies, and content marketing. Students will apply their knowledge by designing and evaluating a digital marketing plan.
This course is an introduction to the marketing discipline. Emphasis is given to vocabulary, principles, and marketing strategies as each relates to products, pricing, distribution, and promotion. Also included is a study of the practices and problems in national and international environments.
