126 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 100Introduction to Business
A fundamental survey course designed to familiarize students with a broad overview of the relationships that exist among an organization’s management, marketing, finance, production, and accounting functions. Open to first-years or any other student who has not yet completed a course in accounting or management. Business 100 will not satisfy any business major curriculum requirement.
This course introduces students to the global hospitality and tourism industry, exploring its major sectors-lodging, food and beverage, events, travel, recreation, and attractions. Students examine foundational concepts such as service excellence, guest experience, cultural awareness, and sustainability. The course emphasizes industry structure, economic significance, career pathways, and emerging trends shaping regional and international tourism. This introductory experience prepares students for advanced coursework and professional engagement in the field.
This foundational course provides first-year students in the College of Business & Economics with an intentional introduction to career readiness and professional transition. Students examine the purpose and value of their college business education, assess their career-related strengths and interests, and begin purposeful preparation for internships and future careers. Emphasis is placed on developing essential professional skills, including resume writing, interview preparation, professional communication, ethical conduct, and appropriate interpersonal behavior in academic and workplace settings. The course establishes a foundation for future internship experiences and serves as the first course in a required two-course career development sequence culminating in a senior-year capstone.
This course provides a comprehensive understanding of various business technology tools within a business scenario. The course covers Microsoft Word, Microsoft Forms, communication and collaboration tools (Teams, Zoom, Google Workspace, Microsoft OneDrive), Excel, and presentation tools (PowerPoint, Canva, AI tools). Emphasis is on practical application through weekly assignments and a final presentation.
In an increasingly data-driven world, everyone should be able to understand the numbers that govern our lives. Whether or not you want to work as a business analyst, being “data literate” will help you in your chosen field. In this course, students will learn the core concepts of inference and data analysis by working with real data. By the end of the term, students will be able to analyze large datasets and present your results.
According to a recent study of human resource managers, effective project management is one of the most coveted skills for new hires in the modern economy. This course will introduce you to the power of effective project management through two primary frameworks: waterfall and agile. You will also learn vital project-management concepts that can be applied to a wide range of industries and occupations. This online class has optional live sessions.
This course provides a gentle, but thorough, introduction to programming using Python. Students will learn the core concepts and techniques needed to create programs and perform basic data analysis. By the end of this course, students will be ready to pursue further study in business analytics programming courses.
Varies depending on topic. Special investigation of selected areas of business not covered in other business courses.
BUS 210Relationship Driven Professional Sales
This course will not just teach about selling, it will teach how to sell. This experiential learning-based course will provide best practice models of selling. It will cover selling from prospecting through relationship building, and through the use of role-plays and other experiential activities it will equip the student with the fundamental knowledge, skills, and attitudes necessary to succeed in a professional selling position.
You may not realize it, but negotiations are a constant part of life. In business, negotiations are key parts of a coporation’s strategy. In your personal life, negotiations play the same role - you negotiate which movie to watch with your friends or what apartment to rent with your partner. This course will introduce you to the concepts behind negotiation and provide opportunities to practice and develop your own negotiating style. This online class has optional live sessions.
BUS 210 Effective sales leadership requires a mastery of the “hard” analytical skills as well as the “soft” skills for effective management and coaching. This course will explore key sales and management concepts, and give you the opportunity to put them into practice. By the end of this course, you will be able to coach salespeople and excel as a sales leader. This online class has optional live sessions. Hours: 3
BUS 225Forecasting and Logistics
This course will teach how to use forecasting techniques to match supply and demand, and how to develop logistics networks that help minimize costs and deliver top customer service.
BUS 225 Course will teach you how businesses manage this increasing complexity behind the scenes through efficient sourcing of suppliers and operations. You will have the opportunity to apply this knowledge by conducting a real-world case study of a product of your choosing. This online class has optional live sessions. Hours: 3
BUS 240Hospitality, Innovation, and Entrepreneurship
BUS 110 This course examines the role of leisure, recreation, and wellness in contemporary society and their connection to the broader hospitality and tourism ecosystem. Students learn principles of recreation programming, facility operations, outdoor recreation management, and community engagement. Topics include guest motivation, service design, inclusive recreation, and risk management. Through case studies and experiential learning, students develop the skills to design, evaluate, and manage leisure and recreation experiences in public, private, and nonprofit settings.
BUS 150 This course is intended as a continuation of Foundations of Business Analytics I. In this course, students will learn how Business Analytics are applied within the workforce. Particular attention will be paid to the role of the Business Analyst, machine learning and the applications of Big Data. By the end of the term, students will be able to design and execute a range of data-driven experiments. Hours: 3
BUS 156 Any successful project starts with a plan. This course provides students with a deep understanding of project planning. Projects are a series of tradeoffs between scope, cost, and time, so you’ll need to learn how to balance them in order to create a plan which is realistic and achievable. You will also learn how to leverage resources, and how to manage risk, quality, and stakeholder expectations to ensure project success. Hours: 3
BUS 160 This course follows on from Business Analytics Programming I. In the first half of the course, students will learn how to leverage your Python skills to treat the internet as a source of data. The second half of the course will teach students the fundamentals of Structured Query Language (SQL) and database design. By the end of the course, students will improve your programming skills and learn how to build a range of applications. Hours: 3
BUS 360 The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Hours: 3
ENG 131 Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. Hours: 3
BUS 265 How do you find what you’re looking for on the internet? Chances are you turn to Google or another search engine. Companies use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make sure you see them first every time you turn to a search engine. By the end of this course you’ll learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to your website. Hours: 3
BUS 283Special Topics in Business
Subject
BUS
Type
course
Repeatable
May be Repeated May be repeated for credit under different topics.
ENG 131 , CSC 175 Recommended. The development of communication skills in a variety of business situations including business correspondence, business reports, research methodology, small group communication, oral presentations, and the employment process. Cross-listed BSB 345 and PSP 300. Hours: 3
BUS 301Cross-Cultural Communication and Negotiation
This course explores the complexities of communication and negotiation across diverse cultural contexts. Students will examine theoretical frameworks, practical strategies, and case studies to develop effective cross-cultural communication and negotiation skills. Topics include cultural dimensions, communication styles, conflict resolution, and ethical considerations in intercultural business interactions.
Everything from the best concert you saw, to your Covid-19 vaccine relies on the existence of effective supply chains. In this course, you’ll learn about the application of supply chain systems to vital real-world functions. By the end of this class, you’ll have a much better understanding of why supply chain management is vitally important, how it intersects with business, national and global interest, and how supply chains literally save the world. This online class has optional live sessions.
CSC 175 . A basic understanding of the principles related to management information systems and the impact of management information systems in the business environment. Emphasis is on decision making, the need for information, and the use of computer systems as a provider of the information. Hours: 3
BUS 225 and BUS 230 This course covers the major relevant supply chain technologies and systems. In this course you’ll survey the systems that enable the supply chain in best-in-class supply chain organizations. Understanding of how information flows throughout the supply chain is critical to managing a supply chain and this will be the main focus in this course. By the end of this course, you will have gained a basic understanding of how supply chain systems work and how they make the supply chain more efficient and effective. This online class has optional live sessions. Hours: 3
BUS 339International Financial Markets
This course is an intensive examination of global financial markets, including commercial and investment banking, foreign exchange, money and bond markets, stock markets and derivatives. Coverage will also include an up-to-date analysis of global financial conditions.
An analysis of underlying theory and principles of business organization and management, including administrative methods and practices required for organizing, planning, directing, and controlling a business enterprise.
ACC 231 . An examination of the principles underlying sound investment; a study of investment objectives, alternatives, risk, and the various investment media. Hours: 3
BUS 342Personal Finance
This course focuses on the mind-set, tools, and techniques of managing money and the principles that middle class people could use to create wealth.
BUS 340 . Concepts, principles, and practices in human resource management in business and industry. Emphasis is given to the role of the human resource administrator, the systematic use of scientific technique, and the impact of the human relations involved in the development of a sound personnel program. Hours: 3
Either a Math SAT score of at least 560 points, a Math ACT score of at least 24, completion of MAT 090 with a B- or better, completion of either MAT 105 or MAT 116 with a C- or better. Business and economic statistics, nature of statistics, statistical descriptions, statistical inference, time series, and variables. Hours: 3
BUS 345 Great people power great businesses, but attracting and retaining top talent requires companies to offer competitive compensation packages. This course will help you develop knowledge and skills in the development and evaluation of pay structures and benefits packages. You’ll also learn how total compensation issues affect every manager in an organization and analyze processes and procedures to create effective compensation plans. Hours: 3
ACC 230 or ACC 231 , BUS 340 , BUS 360 . An emphasis on the aspects of management which are uniquely important to small business. Designed to develop an understanding of the environments within which small business survives, to provide an appropriate balance of business function and managerial function, and to translate managerial concepts and principles into practical application to the small business setting. Hours: 3
BUS 110 . Sophomore standing. This course provides a comprehensive overview of planning, coordinating, and executing successful events in hospitality and tourism settings. Students learn event design, logistics, budgeting, marketing, vendor relations, and risk management. Coverage includes corporate meetings, sporting events, festivals, conferences, weddings, and community events. Students engage in experiential projects that simulate real-world event planning, emphasizing creativity, professionalism, and stakeholder communication.
ECO 122 . A comprehensive survey covering marketing environment, consumer behavior, marketing planning, marketing mix, and the international market. Half of the semester is devoted to the marketing mix of product, place, price, and promotion. Hours: 3
BUS 360 A study of buying behavior, the nature of personal selling, and the principles of effective selling, with emphasis on the professional qualifications and obligations of the salesman. Hours: 3
BUS 363Integrated Marketing Communications
A study of modern methods to promote products, services, ideas and experiences with particular attention to the integration of the multiple promotional tools and media to create a focused and consistent message.
BUS 360 This course builds upon the knowledge of marketing and management principles. This class will give students a theoretical understanding of the digital marketplace that is necessary to adapt to its many changes, while also equipping you with the skills you’ll need to perform vital daily functions. Students will gain hands-on experience in multiple facets of digital organizations. Hours: 3
BUS 360 . An examination of the issues of sport marketing, with special consideration given to market scanning, market analysis, and sponsoring planning in sports. All sport levels will be addressed, with special attention given to the collegiate and professional levels, including conference marketing campaign and promotions of the IOC, MLB, NHL, NBA, NFL, and NASCAR. Hours: 3
BUS 370Business Law I
Law for daily conduct of business organizations. Legal topics covered are contracts, employer-employee labor, business organizations formation and liability such as sole proprietorship, partnerships, limited liability companies, corporations, franchising, leases and environment law. Three credits.
BUS 250 and BUS 260 Business Analytics combines data, computation and inferential thinking to solve challenging problems and understand their intricacies. This class explores key principles and techniques of business analytics and teaches students how to create informative data visualizations. It also explores particular concepts of Linear Algebra which are central to Business Analytics. Hours: 3
BUS 372Business Law II
Law for business professionals. Legal topics covered are sales contracts, negotiable instruments, principal-agent, bailment, debtor-creditor, bankruptcy, insurance, personal and real property, securities regulation, wills and estate planning. Three credits.
BUS 250 and BUS 260 . This course focuses on using the most common business analytics tools in the industry. Students will build foundational skills in SQL and Tableau to extract, analyze, and visualize data. Students will also dive into database design, hypothesis testing, and the nuances of big data in the business landscape.
BUS 380Business Ethics and Social Responsibility
An examination of the ethical issues involved in business decision-making, the regulation of business, the responsibilities of business in dealing with human rights, the environment, and the consumer. Strategies for putting corporate responsibility into practice. Cross-listed BSB 393 and PSP 280.
BUS 210 This course builds upon the fundamentals of effective selling. This course will hone sales skills and take them to the next level by teaching how to think through the sales process as a master planner, listener, negotiator and partner. By the end of this course students will have mastered the skills necessary to be a compelling and credible salesperson. This online class has optional live sessions. Hours: 3
BUS 225 and BUS 230 This course - built in collaboration with corporate advisors - is the culmination of your work as a student of supply chain management. In this course you’ll be tasked with creating a series of solutions to actual problems faced by a real-world company in delivering their product to consumers. By the end of this course, you will have built experience in solving real-world supply chain problems and seeing how your solutions compare to the professionals. This online class has optional live sessions. Hours: 3
BUS 345 Training & development are key to building an empowered and motivated workforce. This course will help you build knowledge and skill in the design, development, delivery, and evaluation of organizational training. You’ll also learn how to create effective performance improvement programs, a vital resource in talent retention that is often overlooked. Lastly, you’ll get hands on experience, by producing your own sample training plan. Hours: 3
BUS 426Leadership Development
This course develops a deeper understanding of leadership skills and demonstrates that the level of leadership in any situation has a profound impact on individual performance and organizational effectiveness.
BUS 340 . This course covers the key processes of effective organizational change so that students develop a basic understanding of how to successfully plan and implement change initiatives. Topics covered include diagnosis, initiation, implementation, and institutionalization of change. Hours: 3
BUS 437Project Management
Project management is an in-demand skill across all profit and non-profit sectors. This course uses the Project Management Institute’s (PMI®) A Guide to the Project Management Body of Knowledge (PMBOK® Guide) to provide students with the necessary skill sets to effectively lead and execute projects. Students will also work with common tools for managing projects. Upon successful completion of the course, students will qualify to take the PMI-CAPM® exam.
BUS 344 . This course helps students develop a solid and systematic understanding of corporations’ financing and investment decisions. The course covers the theory and practice of corporate finance specifically how managers use financial theory to solve practical problems. Topics include capital budgeting and investment decision; project analysis and real options; cost of capital; corporate governance; capital structure; dividend payout policy; working capital management; and mergers and acquisitions.
BUS 340 . This course provides the student with a basic understanding of the fundamentals related to the application of human behavior principles in many types of organizations. Topics to be discussed include motivation, group dynamics, leadership, followership, and the manager as a change agent. Hours: 3
BUS 340 , BUS 346 . The course seeks to develop skills needed by business managers to effectively coordinate the production and operations process. Such topics as product design, process planning, facility layout, and quality control will be introduced. Hours: 3
ACC 230 or ACC 231 , BUS 340 , BUS 360 , BUS 344 . An introduction into the complex process of global business activities with special consideration given to environmental interactions, social/cultural constraints, political/ legal issues, economic differences, accounting/financial problems, and marketing/ management techniques.
BUS 443Portfolio Management3
This course is about the process of creating, maintaining, and evaluating the performance of investment portfolios. Students will learn about the ethics of the profession as well as the regulatory environment under which professional portfolio managers must operate. Students will apply what they have learned in statistics in simulating the real world decision making of professional portfolio managers and individual investors. (Offered Fall semester; students may continue to participate in managing the portfolio for an additional semester but at 0 additional credits.)
BUS 345 and BUS 370 This course is an overview of laws and regulations that determine the rights and obligations of employees and employers. You’ll learn about the nature of the employment relationship, common law principles, prohibitions against discrimination, wage law, specific governmental acts, and other areas of labor and employment law. By the end of this course you will become familiar with the federal and state laws that govern employment. Hours: 3
BUS 346 or MAT 215 This course builds upon the knowledge of applied statistics. Students will gain hands-on experience with data collection, analysis and visualization by utilizing practical tools, techniques, programming languages and structured queries that are typically used in data analytics. Executing data analytics in digital environments and for predictive modeling is also explored. Hours: 3
BUS 447Global Studies Tour in Business
In this course, students will travel on a week-long tour in a foreign country. The week-long tour will consist of visits to several businesses and meetings with business leaders. The global studies business tour can be repeated.
BUS 448 “Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. Hours: 3
Senior status and BUS 340 , BUS 344 , BUS 360 , or permission of the instructor. This is a capstone course which seeks to present the skills necessary to evaluate business firms in their efforts to achieve objectives and establish effective operating practices. The course is most effective if taken near the conclusion of the major program. Hours: 3
BUS 340 , BUS 346 , BUS 360 . This course seeks to develop skills in analyzing complex marketing situations in dynamic business environments and devising the proper business strategies for guiding firms in such situations. Students analyze marketing objectives, programs, strategies, and decisions. Case studies and a business simulation (computer game) may be employed. Hours: 3
BUS 340 , BUS 346 , BUS 360 . A study of the research techniques used in marketing to make meaningful business decisions. Such topics as causal design, attitude measurement, data collection, and data analysis will be covered. Hours: 3
BUS 453International Marketing
A study of the issues of international marketing. On demand On demand
BUS 356 This course is intended as a culmination of a student’s work in the Project Management Major. Students will work in groups to manage a simulated project from scope to completion, encountering and overcoming challenges and complications along the way. This course will also provide students with an overview of the product life-cycle, governance, and other topics to help contextualize project work. Hours: 3
MAT 215 or BUS 346 , BUS 360 and BUS 365 Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. Hours: 3
BUS 341 and BUS 346 . This course is an introduction to the world of derivative securities. The course defines the main types of derivatives (forwards, futures, swaps and options), introduces an analytical framework for derivatives valuation and explores a variety of derivatives strategies. Topics include futures and forwards, futures markets, futures’ strategies, futures’ pricing models, swaps, options, option markets, option strategies and option pricing models.
BUS 373. This course is a continuation of Business Analytics I. Students will build on their knowledge of business analytics tools by learning advanced SQL and Tableau skills and predictive modeling. This course is oriented around business case studies to apply this newfound knowledge to real-world scenarios.
BUS 473 . This course is a capstone project in which students are asked to work through a full business analytics workflow on a set of real data drawn from sports, politics, business or public health. This course exists to prepare students for the kind of work they will do on Business Analytics teams, and as such, also features an emphasis on interviewing for jobs in the space and communicating results to stakeholders. Hours: 3
CSC 371 and CSC 387. This course is a capstone project in which students are asked to work through a full data science workflow using real-world data. This course exists to prepare students for the kind of work they will do on Data Science teams, and as such also features an emphasis on interviewing for jobs in the space and communicating results to stakeholders.
BUS 479Hospitality and Tourism Management Capstone
This course examines the role of financial management in supporting and sustaining the functional areas of an organization. Using cases and readings, students gain insight into the analysis of financial problems as well as the development of financial strategy. In addition, students will gain an understanding of the budgeting process and be exposed to tools designed to support the budgeting process. Three credits.
ECO Managerial Economics 502 *Psychology majors may complete up to 12 credit hours from the following list that will count towards the undergraduate Psychology degree and the MA Clinical Mental Health Counseling curriculum. GRAD Graduate Course Name
This course provides students with a comprehensive analysis of individual and team behavior in organizations. Continuous improvement processes at the individual, team and organizational level will be discussed so that organizations are not only managed more effectively but also so that the quality of work life for employees is enhanced. Three credits.
Servant Leadership is an integrative course which exposes organizational leaders to the challenge of creating and sustaining a competitive advantage in the marketplace, while maintaining sufficient profitability through the development of its people.
BUS 535Sustainability Management & Decision Making3
Exploration of current sustainability programs and practices and the stakeholder perspective in various organizatios and groups. Students examine models, challenges, opportunities, and practices for managing sustainability inside business, government, and non-profit organizations, including the product life-cycle, accountability, and reporting frameworks. The nature of leadership needed to refocus an organization on sustainability is also examined. Three credits.
Project management is an in-demand skill across all profit and non-profit sectors. This course uses the Project Management Institute’s (PMI®) A Guide to the Project Management Body of Knowledge (PMBOK® Guide) to provide students with the necessary skill sets to effectively lead and execute projects. Students will also work with common tools for managing projects. Upon successful completion of the course, students will qualify to take the PMP® Exam. Three credits.
The ever increasing complexity of today’s global business environment necessitates a holistic, longitudinal understanding of business policy, strategy and activities. This course provides students with an understanding of the development, dynamics and use of inter-organizational, intra-organizational and professional development social networks to effectively influence organizational and personal outcomes. In addition, students will be exposed to the principles and methods of systems thinking in order to analyze both the short-term and long-term effects of organizational decisions. Three credits.
This course provides students with an understanding of financial management principles as they relate to the challenges that come with the global execution and expansion of business. The emphasis is on the assessment risks that result from events in the global economy and the workings of global capital markets. Topics include foreign exchange markets, management of foreign exchange exposure, international financial instruments, and cross border capital spending and investment are analyzed. Three credits.
Working with people across the world is a necessity in today’s global business environment. This course provides students with cultural competence by developing critical thinking, analysis and interpersonal skills in order to build relationships with individuals from various cultures and to effectively work with these individuals as well as multi-cultural teams in complex business situations. Three credits.
A variable topic course addressing contemporary business issues. May be an experiential learning experience. Topics will be announced in advance. Course content will vary from semester to semester and may be repeated with different topics. One to three credits. (581 – 1 credit hour, 582 – 2 credit hours, 583 –
MASTER OF BUSINESS ADMINISTRATION CONCENTRATIONS- HICKORY Graduate students in Business may choose to focus at least twelve (12 courses in a concentration. The following MBA concentrations require and degree electives from the approved list as follows: MASTER OF BUSINESS ADMINISTRATION
