12 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
ECON 2200 or ECON 2100 . The major objective is to develop in the student the ability to analyze marketing problems, and to provide an introduction to that sector of business activity concerned with the distribution of products to business and consumers. The course describes the background and framework of the marketing structure of modern business organizations. All
MKT 3210 . This course will provide students with an understanding of marketing strategies and practices within the healthcare industry. Concepts such as market segmentation, target market, product positioning, and new product development will be covered and applied to key components of the healthcare industry (e.g. pharmaceuticals, medical devices, health insurance and providers). The structure of sales and marketing organizations as well as ethical issues facing the industry when marketing its products and services will also be discussed. Click here for the Fall 2026 Class Schedule
MKT 3310Business Ethics3
Business Ethics is concerned with the analysis and application of moral principles and norms or the clarification of dilemmas of managers and other employees who make business decisions. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Fall 2026 Class Schedule
MKT 3210 . This course will study promotion as persuasive communication. It will examine promotion management and its relationship to the overall marketing program. Primary emphasis will be placed on advertising, sales promotion, and personal selling. All
MKT 3210 . This course includes an examination of the effects of personality, motivation, perception, learning, attitudes, cultural and social influences, and lifestyle changes on buying situations and how analysis of these factors enables the marketing manager to improve customer satisfaction. Sociological, psychological, and economics models will be considered. All
MKT 3210 To expose students to personal selling strategies and tactic. The sales process is examined,with particular emphasis on relationship selling,planning, and delivery of sales presentations, and trust-building techniques. The roles of professional salesperson within their organizations and in the economic system are investigated; the dimensions of sales careers are reviewed. Click here for the Fall 2026 Class Schedule
MKT 3210 . This course deals with issues facing the sales manager; topics include recruiting the sales force, selection of the sales force, motivation and compensation of the sales force, leadership skills, and supervision of the sales force. Emphasis will be on both personal and ethical positions of sales management. All
MKT 3210 . A survey course embracing the principles and practices of retail operations including location and layout, buying, pricing, promotion, credit, and stock control. The course will primarily take a mid-management approach. All
MKT 3210 . This is a study of business-to-business marketing and is a study of materials, equipment, supplies, and technologies for manufacturers, other business firms, and institutions that use purchased goods in further production. All
MKT 3210 . This course covers the planning and organizing for international marketing operations. It identifies the differences in market arrangements and the differences in the legal, cultural, and economic factors in several countries. All
MKT 3210 and DSC 3020 . This course examines research methods and procedures for the conduct of studies leading to marketing decisions. Techniques of gathering and analyzing data related to advertising, sales, pricing, product, and distribution. Actual participation in the conduct of research studies in these areas will also be provided. All
MKT 3350 This course will allow students to both uncover and study current marketing problems. Emphasis will be upon the topics of interest as defined by the individual marketing student. All
Source: North Carolina Central University's catalog, linked per course · table learning_unit · CourseShelf publish 61
