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Carlow University · Courses

CM

19 courses with the subject CM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

CM 104Mass Media and Society3

An introduction to the study of the mass communication process and the various industries that constitute the mass media in our society. This course examines the development of each of the major mass media; the social and economic status of each medium today; the function of news, advertising, and public relations; and some basic concepts in communication law and ethics.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
CM 120Interpersonal Communication

An examination of communication theory and research as it applies to the creation, maintenance, or deterioration of interpersonal relationships. Topics include the creation and negotiation of meaning, identity development, social diversity and cultural influences, verbal/nonverbal messages, perception, conflict, power, self-disclosure, and interaction patterns in friendships, families, and work relationships. The course combines theory application and experiential skill development. 123

Subject
CM
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
CM 200Communication Seminar1

An introduction to the history and current issues in the study of communication and an exploration of careers in this field. Required of all communication majors. Should be taken at beginning of sophomore year (or upon entry to the major). CM 202 (BSM 202) Business Communication A theoretical student and practical application of communication principles related to business, both internally and externally. Emphasis is given to written communication in accomplishing organizational objectives. The written assignments in this course (letters, memoranda, emails, business reports/proposals) are derived from supposed business scenarios/situations. The job and internship- finding process, which includes letters of application, resumes, and interviewing skills, receives special emphasis. 3 credits

Subject
CM
Credits (min)
1
Credits (max)
1
Credit unit
credit
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SKW 101, SKC 101, SKW 102, AND BSM 103
CM 210Persuasion3

An examination of a variety of persuasive theories that are used by individuals, organizations, advertisers, media, governments, and other institutions to influence thinking and behavior. Students investigate elements of persuasion and look at how it functions within a variety of private and public contexts.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SKW 101
CM 225Political Communication3

An examination of various theories and practices of political communication and the range of contexts within which it occurs. Students explore communication employed by government and political leaders, mass media, lobbyists and interest groups, and individual citizens and citizen publics. The course allows students to analyze numerous examples of political communication such as blogs, speeches, debates, campaign advertisements, political protests, and other communication vehicles.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
CM 232Organizational Communication3

An examination of theory and research as it applies to communication in various types of organizations. Topics include organizational cultures, communication styles associated with different management approaches, gendered communication styles, power and influence, conflict management, and an analysis of the effects of technology on organizational communication. Students apply these theoretical foundations to the creation and analysis of messages. 3 credits CM 236 (WS 236) Gender Differences in Communication An examination of gender differences in communication that are sustained by cultures. Students will explore how gender roles are created and perpetuated. They will then examine the ways our interpersonal and social interactions, including our experience with the mass media, influence our probability of success, satisfaction, and self-esteem. In assignments and discussion, students will link theory and research on gender and communication with their personal lives.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SKW 101.
CM 240Advertising

An introduction to the history, principles, and practice of effective advertising. Students develop strategies for successful campaigns using various media and critically evaluate the ethical, economic, and persuasive effects of advertising. 3 credits

Subject
CM
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
CM 242Public Relations

124

Subject
CM
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
CM 255Media and Crime3

This course explores the social construction of crime in the media; the framing of crime, criminals, and victims in media stories; media portrayals of law enforcement, the judicial system, and corrections; and the impact of media on crime policy and practice. Students will learn about the conventions of news, entertainment, and social media– as well as the larger social and cultural roles of media – in order to develop a critical approach to understanding of media and crime. The role of race, class, and gender within the relationship between media and crime is a prominent theme throughout the course. 3 credits CM 260 (EN 260) Writing for Media An examination of the principles and practice of writing for media. Students gain experience in writing tightly organized, concise, “hard news” stories. Students will learn interviewing and basic investigative skills, and they will practice writing for print and online media sources.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SKC 101 AND SKW 101 SKW 101
CM 300Leadership and Team Building3

An examination of leadership as the process of managing meanings and influencing others. Students examine the mutually influential leader-follower relationship, competing theories and perspectives of leadership, the process of creating compelling vision, the language of leadership, charisma and communication, and strategies by which leaders motivate, influence, persuade, advocate, address crises, and create change. Also explores team building, the impact of gender/ethnic diversity on leadership, and the role of ethics in leadership. Case studies, discussions, and experiential learning are employed. 3 credits CM 307 (AR 307, EN 307) Media Criticism An introduction to the aesthetic and social analysis of mass media, film, and television through critical writing and discussion. 3 credits CM 310SL (SW 310SL) Youth Media Advocacy Project (YMAP) The Youth Media Advocacy project provides high school students with the knowledge, skills, and support to utilize the media to influence policy decisions that impact their lives. Carlow University students meet with high school students to facilitate their work on a media advocacy campaign related to improving their education. Students will garner earned media coverage, create and place high- quality paid media such as print ads and radio spots, and distribute media via the Internet. An ultimate goal of the project is to have youth voices heard by the Pittsburgh media and community leaders in order to create change in the schools.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
CM 232 SKW 101 AND SKC 101
CM 320Conflict Management3

An investigation of theories, research, principles, and practices of conflict management. Topics include: the nature and functions of conflict; types and metaphors; conflict analysis and assessment frameworks; patterns of behavior, styles, strategies, and tactics used in productive and destructive conflicts; facework; power influences; and outcomes such as violence and forgiveness. In addition, third- party interventions including mediation are introduced. The course combines theory application and experiential skill development.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
CM 325Communication and Social Movements

A critical rhetorical examination of historical and contemporary social movements that combines political, sociological, and communication approaches to explain social movement activity. Students are presented with a range of theoretical tools, perspectives, vocabularies, and concepts, and then shown those concepts in action with case studies of specific movements. This course examines movements such as the women’s rights, civil rights, anti-war, and environmental movements. 3 credits 125

Subject
CM
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SKW 101 AND SKC 101
CM 360Digital Storytelling3

The purpose of this course is to build on skills introduced in CM 260 Writing for Media and to introduce and develop students’ knowledge and skills in digital storytelling. Students are introduced to the basics of storytelling (narrative), e-publishing, audio, and video production as well as the strategic choices involved in the creation and online distribution of digital messages. Ultimately, this course will prepare students to become proficient in digital forms of communication that are essential for 21st century communication practitioners.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
CM 260
CM 370Communication and Health Care3

An investigation of the critical role of communication in the diagnosis, treatment, and prevention of illness and the promotion of wellness. Designed for any consumer of health care and/or potential employees in widely diverse healthcare industry contexts. Topics include: the influence of culturally diverse views of health, illness, and healing on communication patterns; communication strategies for designing, implementing, and evaluating persuasive health campaigns; impact of gender, race, class, and age on health communication; impact of media (news, entertainment, advertising) on health images and awareness; health advocacy methods to empower individual citizens and communities; patient/consumer-provider interactions, and ethical issues in health communication.

Subject
CM
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SKW 101 AND SKC 101
CM 380Special Topics in Communication

An analysis of selected topics in communication. The course is organized in any given semester to study particular subject matter or to take advantage of special competence by an individual faculty member. May be repeated for credit as content changes. Credits vary

Subject
CM
Type
course
Repeatable
May be repeated for credit as content changes.
Edition
2026-2027-undergraduate
Source
www.carlow.edu
CM 382Social Media Management

This course examines the pervasive and evolving impact social media has on society, with specific interest in the implications and strategic use of social media for professional communication. Students will explore social media history, environment, and regulation, and learn to use social media tools to foster community, relationships, and personal and corporate branding.

Subject
CM
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SKC 101; SKW 101
CM 405Internship

An on-the-job placement experience with reflection and analysis. Provides students the opportunity to explore, define, and refine areas of interest, as well as apply communication theory and skills in the workplace context. Credits vary; may be repeated

Subject
CM
Type
course
Repeatable
may be repeated
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
JR./SR. STANDING AND PERMISSION REQUIRED PRIOR TO REGISTRATION.
CM 450Senior Seminar1

A reflection on key areas of communication knowledge and practices. Students develop and present a final work product that demonstrates the knowledge and skills that they have acquired in their communication courses as well as a reflection on how communication study relates to the liberal arts and to contemporary issues.

Subject
CM
Credits (min)
1
Credits (max)
1
Credit unit
credit
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
SENIOR COMMUNICATION MAJORS ONLY.
CM 457Communication Ethics

An examination of major ethical theories and principles pertaining to interpersonal, organizational, and mass communication. Students focus on a variety of ethical issues and case studies as a method for refining critical thinking and oral/written argumentation skills. Communication ethics literacy, dialogue for understanding, and tolerance in times of disagreement are emphasized. 3 credits 126

Subject
CM
Type
course
Edition
2026-2027-undergraduate
Source
www.carlow.edu
Prerequisite
JR./SR. STANDING OR PERMISSION OF THE DEPARTMENT CHAIR.

Source: Carlow University's catalog, linked per course · table learning_unit · CourseShelf publish 59