21 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 200Writing for Digital Media3
Letter Grade Introduces the form and style of writing in three contexts: conveying information, storytelling, and cultural analysis. Students develop basic writing skills that are important to media fields such as journalism, public relations, film, podcasting, and media criticism. The course will focus on the writing process, including conception, research, organization, initial draft, and revising. Students will also read and analyze examples of published digital writing. Prerequisite:
Letter Grade Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.
Letter Grade Explores psychological and sociological variables marketing managers should examine in order to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments
Letter Grade Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures.
Letter Grade Presents the latest theories on brand building through social media environments. Students will learn how to conduct social media audits, use editorial calendars, write and publish social media posts, develop social media marketing plans, set campaign objectives, and track their effectiveness. Search-engine optimization will also be covered. Students will be expected to apply their knowledge by participating on different social media platforms through interactive class projects. This may require students to set up individual social media accounts. Successful students will exit the course with industry-recognized Hootsuite Social Marketing certification.
Letter Grade Teaches the ability to identify different types of media and understand the messages they are sending in a media saturated world. Builds the critical thinking, writing, and reading skills required in a media-rich and increasingly techno-centric environment. Focuses on the importance of multiple points of view, and equips students with the ability to identify the U.S. media’s powerful leanings towards commercialism, individualism and specific ideologies. Students will synthesize the knowledge and skills gleaned from other courses and experiences in order to effectively use and understand digital media, building a professional took kit. Cross-listed with MCOM-230.
(SW) Letter Grade Critically examines the relationship between society and constantly evolving social media, evaluating the impact of social media on relationships, politics, news media, activism, economies, and identities. Students will also gain practical social media skills: understanding the landscape, learning “best practices,” and using different social media technologies throughout the class to create and propagate content. Cross-listed: MCOM- 250 271
Letter Grade Critical analysis of retailing strategy and management with extensive examination of selected and current problems unique to the retailing sector of the economy.
Letter Grade Study of principles and techniques used in communication between an organization and any individual or audience. Examines media and press releases, promotions and trade shows, community and customer relations. Students plan and present a public relations campaign. Cross-Listed: MCOM-261.
MKTG 256Personal Selling and Sales Force Management
Mathematical and Computer Sciences Major in Mathematical and Computer Sciences A minimum Career GPA of 2.00 and a minimum Major GPA of 2.00 are required for graduation. Unless indicated, students must earn a grade of C- (1.70) or better to successfully complete the requirements for the Major. An Independent Study may be available with appropriate permissions; Special Topics courses are repeatable for credit; as are CMSC-401: Internship in Computer and Information Sciences and MATH-401: Internship in Mathematics. Courses are 3 credits unless indicated and may not be offered every semester. Requirements for the Major in Mathematical and Computer Sciences
Letter Grade Students plan and create public relations plans. Using journalistic techniques, students write press releases, newspaper and/or magazine articles designed to generate media attention for an organization or product. Students create a portfolio of public relation writing, which may include newsletter, brochure, speech, pitch letter, and additional collateral public relations materials. instructor permission. Cross-listed: MCOM- 262
Letter Grade Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decisio making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites:
Letter Grade Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis.
Letter Grade Capstone course designed to engage the student in a research project culminating in an oral and written presentation. The Senior Seminar is usually taken in either the Fall or Spring of the student’s Senior year. Students register for this course upon approval of the Faculty Advisor.
