16 courses with the subject MRK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MRK 313Advertising, Promotion and Distribution3
SPRING In this course students explore the principles and practices of reaching the market through effective advertising, promotional campaigns, and distribution strategies. Students gain foundational knowledge in integrated marketing communications, including message design, media selection, and promotional tactics such as sales promotions and direct marketing. The course also covers distribution channels, logistics, and strategies to ensure products reach buyers effectively and efficiently. By examining real-world case studies, students gain practical insights into planning and executing comprehensive promotional and distribution strategies to enhance market presence and customer engagement. Offered alternate years (even)
Arranged by Department Skill sets and approaches to both marketing and business communication functions are introduced. Business communication applications, promotional strategies, role and limitations of advertising, public relations and publicity, consumer listening posts and feedback, are included topics.
SPRING This is a course that explores pricing psychology and the various factors influencing how and why consumers and businesses perceive value and make buying decisions. Students learn about key theories in pricing and consumer psychology, including perception, motivation, attitudes, and decision-making. Students will also learn about multi-level and group decision-making processes found in business scenarios. Through case studies and practical applications, students gain skills in understanding and predicting consumer actions, crucial for roles in marketing, sales, and product management.
FALL This course explores data-driven techniques for evaluating and optimizing sales and marketing efforts. Students learn techniques to analyze customer behaviors, forecast sales, measure campaign performance, and assess marketing ROI. Key topics include customer segmentation, predictive analytics, sales funnel analysis, and A/B testing. By understanding these analytics, students gain the skills to make strategic decisions that enhance customer engagement and drive business growth. This course is essential for careers in marketing strategy, digital marketing, and sales management, where data interpretation and insights fuel competitive advantage.
SPRING In this course, students will learn how to create engagement in various social media platforms, create content for these platforms, as well as gauge success in them. In addition, students will learn how to manage content as well as study these platforms in the context of the internet. (Cross-listed as COM 348X )
This course focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.
This course describes and explains consumer behavior in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. It will include applications to promotion, product design, distribution, pricing, and segmentation strategies.
This course examines the factors impacting consumers receptivity to marketing messages and purchase behavior. Developing competitive marketing strategies, persuasive messages, and appropriate media vehicles for delivering them are covered.
This course focuses on the application of marketing principles and techniques in an Internet world. Students will examine practical Web-based marketing communication strategies, including banner ads, search engine keyword campaigns, and online public relations. The course will also examine the use of social media such as networking, wikis, blogging, podcasting, etc. to create relationships, market products and services, create brand awareness, and drive customer loyalty.
FALL Digital Sales & Marketing I introduces students to foundational strategies and tools in digital marketing and sales. This course covers core topics like social media marketing, content creation, search engine optimization (SEO), and email campaigns, helping students understand how to drive online engagement and support sales efforts. Students will cover the basics of E-Commerce as a common selling tool. By the end, students will know how to leverage digital platforms to build brand awareness, engage target audiences, and analyze basic performance metrics, setting the stage for deeper expertise in digital sales and marketing. Offered alternate years (odd)
FALL Students will develop the skillset to access new technologies and their function in the media. This hands-on experience with new technologies will drive a deeper understanding and innovative application for this creative field. (Cross-listed as COM 414X ) Offered alternate years (odd)
FALL This course provides a comprehensive overview of sales process, tools, and channels for both consumer and B2B sales models. Students will start by building a foundation on sales processes covering prospecting, lead qualification, closing techniques and relationship management. Students explore best practices in managing each stage of the sales cycle using a CRM. They will build on that foundation by practicing sales planning, designing and managing territories, and structuring commission plans. Through case studies and role-playing exercises, students develop essential skills to manage sales teams, track performance, and drive results in various market conditions. Offered alternate years (odd)
SPRING This advanced course builds on foundational concepts with a strong focus on digital sales techniques. Students dive into commerce platforms and data-driven sales strategies learning to leverage analytics and segmentation to drive online sales. Topics include advanced content strategies, conversion rate optimization, and customer engagement to increase conversion ratios and drive revenue. Through hands-on projects, students refine their skills in creating, managing, and optimizing digital products to build an online presence and meet sales targets. Offered alternate years (even)
SPRING This course explores the complexities of selling in diverse international markets. Students learn to identify global opportunities and structure approaches to different cultural and economic environments. Internationalization and localization strategies are explored complemented by building an appreciation for countries’ differences in sales approaches, negotiations and contracts, as well as political and relational considerations within each country and region. With a strong emphasis on real-world applications, the course covers strategies for managing global sales teams, leveraging digital tools for international reach, and creating value-driven relationships across regions. By the end, students will have the skills to effectively drive sales and foster engagement within a dynamic global marketplace. Offered alternate years (odd)
This course critically analyzes the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities.
This course develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.
