31 courses with the subject BA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BA 101Understanding Business D
An introduction to the art and science of mobilizing, in pursuit of profit, scarce sources in order to satisfy customers de- mand for quality products and services. Topics such as evolution of American busi- ness enterprises, social responsibility pro- duction management, human resource management, marketing, accounting, and international business will be introduced. This course is designed primarily for non- majors, although open to Business Admini- stration freshmen/sophomore students. 3 hours credit
An examination of problems related to the investment, acquisition, and distribution of financial resources. Stress is placed upon integrating these areas into one system to facilitate and evaluate the operation of the finance function. Topics include cash flows, risk analysis, capital budgeting and struc- ture, and international financial manage- ment. 3 hours credit
An introductory course on the application of financial management techniques in the health care industry. Particular emphasis is placed on understanding the unique problems facing the industry in the Finan- cial relationships among hospitals, pa- tients, physicians and other providers, in- surance, capital suppliers and governmental agencies. 3 hours credit
track), BA 427, BA 464 or AC/BA 480 Students may select the managerial track by taking BA 327 rather than AC 304, and BA 427 as the alter- nate. EC 300 is recommended. Total accounting and business 60 administration 3. Students majoring in Account- ing must complete the following 60 semester hours in liberal arts and science courses: BA/ Fundamentals of Statistics for 3
A specialized marketing course that exam- ines modern methodologies needed to effec- tively use new information technologies to meet the world s growing demand for com- petitively priced quality products and serv- ices. The nature and scope of computer- aided marketing research, research design and data collection methods, including sampling and focus groups, are reviewed. Individual and group field projects will be reported in oral and written presentations. 3 hours credit INESS ADMINISTRATION 19
An integrative marketing course that ex- amines individual psychological and social environments in which consumers attempt to satisfy felt needs and wants. Both mar- keting and personal perspectives are ex- plored in class resulting in greater student appreciation and understanding of the com- plexity of human behavior in the new high- tech cross-cultural setting around the world. 3 hours credit
A survey of various aspects of culture and their impact on doing business in the inter- national arena. Topics include verbal and non-verbal communication, negotiation, foreign exchange, and country-specific re- search. Emphasis on cultural awareness and understanding in business. I and II GCPs. 3 hours credit
A challenging course employing the Har- vard Case Method in which students will develop an ability to make critical market- ing decisions, support those decisions with appropriate analysis, and communicate ideas both orally and in writing. The goal of the course is to help develop students critical reasoning powers using real-life ex- amples of marketing problems encountered by both domestic and multi-national com- panies and comparing student recommen- dations with actual results. 3 hours credit
A study of investment objectives; basic de- terminations of investment values; securi- ties market organization; approaches to in- vestment analysis; evaluation of valuation theories and procedures and individual and institution portfolio policies. 3 hours credit
A continuation of the study of problems related to the management of financial re- sources. Topics such as capital budgeting and cost of capital are covered in greater depth. Other topics such as leasing and mergers which are not covered in prior courses are introduced. 3 hours credit
This advanced marketing course of study includes how modern sales managers em- ploy state-of-the-art technology to identify, process, and solve sales management prob- lems. Class assignments and discussions reveal contradictory perspectives to com- plex marketing problems. The course will also cover sales force structure in new lean- management organizations, determining needed characteristics and recruiting of new sales representatives, and processing, hiring, training, and ethically managing a multi-national sales force in the 21st cen- tury. Individual and group presentations, both written and oral, will be required. 3 hours credit
Seminars dealing with contemporary prob- lems that are designed so that students may utilize what they have learned. These seminars also serve to introduce students to interdisciplinary approaches in problem solving and lead to possible areas of gradu- ate or professional work. Topics will vary from semester to semester. of the department. 1-3 hours credit
These courses provide credit to students for professional experiences which are closely re- lated to their field of study. Enrollment is to be arranged with an appropriate instructor. 1-6 hours credit
