MKT 1510Principles of Marketing3
RSB Professional Core Requirements: 9 credit hours
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
Methodist University · Courses
MKT
22 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 2510Principles of Marketing 3 s.h
One additional 3000 – 4000 level MKT course 3 s.h. Total 33 s.h. MU Undergraduate Catalogue 2021–22 67
- Subject
- MKT
- Type
- course
- Edition
- 2021-2022
- Source
- www.methodist.edu
MKT 3360DOMESTIC BUSINESS EXPERIENCE3
An American business is a dynamic process that brings together people, consumers, technology, natural resources, and human initiative in a constantly changing and competitive environment. To understand the framework in which a business operates, students will travel for an exploration and learning opportunity from the business. This course will require research and class time at an off-site location as selected by the professor of record. An additional fee may apply to cover the costs of travel and lodging. Travel to student conferences and a convention is prohibited as part of this course. Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- Permission of the Instructor or of the department chair, school head, or college dean
MKT 3400SOCIAL MEDIA MARKETING3
Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant, and consistent content to attract and retain clearly defined audiences. Interactive simulations and presentations will supplement class lectures.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 1510
MKT 3450INTERNSHIP3
Experiential learning acquired through placement with local organizations in either the private or public sectors. The student is assigned duties and responsibilities approved by the Director of Internships and supervised and evaluated by the University instructor and onsite trainer. Weekly class contact, journal, or written reports are required. Classroom instruction includes resume/letter writing, interviewing techniques, and oral presentations. instructor, department chair, school head, or college dean. Offered: fall and spring
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- BUS 1510 and MKT 1510, completion of 45 earned credit hours, or permission of the
MKT 3600E-COMMERCE I3
A survey of applications and factors related to conducting business on the Internet. Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 1510 or permission of the instructor, department chair, school head, or college dean
MKT 3800ADVERTISING AND PROMOTION3
A study of promotion planning from an integrated marketing communication perspective with an emphasis on advertising. Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 1510 or permission of the instructor, department chair, school head, or college dean
MKT 3840RETAIL MANAGEMENT3
Retailing principles and methods applied to modern business with emphasis on store location and layout, pricing, application of visual merchandising, management decision making, and the use of financial controls. college dean Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2022-2023
- Source
- www.methodist.edu
- Prerequisite
- BUS 1510 MKT 1510, or permission of the instructor, department chair, school head, or
MKT 3900MARKETING RESEARCH3
Return to Table of Contents
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
MKT 4000CONSUMER BEHAVIOR3
An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasis is placed on conceptual and technical tools used by managers for practical application in profit and non-profit firms. Offered: spring
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 1510 or permission of the instructor, department chair, school head, or college dean
MKT 4100Global Marketing3
Any RSB Study Abroad Course (Examples are BUS Max 6 credit hours 3330, 3340, 3350; PGM 3340, 3350, 3360) Up to 6 hours of Foreign Language Max 6 credit hours Total: 18 credit hours
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
MKT 4200PROFESSIONAL SELLING AND SALES MANAGEMENT3
This course focuses on developing relationships and powerful interpersonal communication skills, understanding buyer motives and sales psychology, adding value to clients through long-term relationships, opening and closing sales, and meeting objectives. This course also explores professional selling practices with a focus on selling processes and sales management, from developing sales territories, setting goals, forecasting, and quotas to recruiting, training, and motivating sales teams. Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 1510 or permission of the instructor, department chair, school head, or college dean
MKT 4300DIRECT MARKETING3
An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, telemarketing, production, idea development, and integrating direct marketing into the overall marketing mix. Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 1510 or permission of the instructor, department chair, or school head, college dean
MKT 4400CONTENT MARKETING3
This course focuses on the communication and promotional aspects of marketing strategy. This includes traditional media, advertising, content marketing, personal selling, sales promotion, direct marketing and public relations, and digital media and viral marketing. The primary focus of this course will be content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 3800
MKT 4500CUSTOMER RELATIONSHIP MANAGEMENT3
The Customer Relationship Management (CRM) course will introduce students to using technology in marketing and professional sales. This course focuses on sales force automation and principles of Return to Table of Contents
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
MKT 4550MARKETING TECHNOLOGIES3
The objectives of the course are to provide students with a broad introduction to existing and emerging technologies shaping today’s business environment. By the end of the course, students will have exposure to technologies that are used in the marketing and management areas. Students will have hands-on experience using these technologies and exploring the marketing and management opportunities surrounding these technologies. Students will also research and discuss applications of technologies from a marketing perspective. Offered: fall
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 1510 or permission of the instructor, department chair, school head, or college dean
MKT 4600E-COMMERCE II3
An application class designed to give students a working knowledge of using E-Business software. Students are required to design and implement an E-Business site. Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 3600, or permission of the instructor, department chair, school head, or college dean
MKT 4700Marketing Strategy3
Elective Courses: 9 credit hours Select three courses (9 credit hours) from any 3000 or 4000 level Marketing courses or SMA 4230. Total: 51 credit hours Two concentrations are also available to attach to the major in Marketing: Return to Table of Contents
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
MKT 4800MARKETING ANALYTICS3
Marketing analytics is fundamental to digital marketing because it is the language used to optimize and connect results across all digital marketing tactics (search, social media, email, display, video, etc.). An effective marketer is a vital data translator for a business. Understanding marketing analytics requires the cultivation of both technical and soft skills. These skills are taught through this course.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- MKT 4550
MKT 4850SPECIAL TOPICS IN MARKETING3
A topic in marketing not covered in depth in any of the other established courses in business. Offered: as needed
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
MKT 4990INDEPENDENT STUDY IN MARKETING (TBD)
An opportunity for a well-qualified, upper-division student to engage in special research in marketing. school head, and the college dean, before approval by the Provost.
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- www.methodist.edu
- Prerequisite
- Requires approval by the faculty advisor, the supervising professor, the department chair,
MKT 76Marketing Course Descriptions - MKT 76
- Subject
- MKT
- Type
- course
- Edition
- 2023-2024-undergraduate
- Source
- www.methodist.edu
Source: Methodist University's catalog, linked per course · table learning_unit · CourseShelf publish 61