MKT 120
- Subject
- MKT
- Type
- alias
- Source
- www.wcu.edu
Western Carolina University · Courses
MKT
22 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 195Trends in Marketing3
Explores how Internet and online social networking changed purchasing decisions with a focus on aligning organizational and communication strategies with current and emerging communication technologies.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
MKT 201Principles of Marketing3
This course presents the process of planning and executing a marketing strategy that satisfies consumer and organizational objectives.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- 30 completed and in-progress hours.
MKT 206Introduction to Professional
- Subject
- MKT
- Type
- course
- Edition
- 2023-2024
- Source
- www.wcu.edu
MKT 303Marketing Research3
The role of research in marketing decisions. Emphasis on survey design, sampling, data collection and analysis, and secondary data evaluation.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 Credits: 3
MKT 305Marketing Analytics3
This course aims to provide students with the knowledge and skills necessary to make sense of realistic marketing data (from survey results to ad campaigns), and then to apply the findings in developing actionable strategies. The course emphasizes marketing analytics, which includes understanding different data types, determining what to do with that data, and analyzing and interpreting results. As such, students will be introduced to statistical software, learn how to analyze data in this software (from start to finish), and interpret the data results to make informed decisions.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 Credits: 3
MKT 310Consultative Selling3
Building long-term customer relationships through consultative selling, delivering customer value, and satisfying customer needs.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- Completed 30 hours. Credits: 3
MKT 340Consumer Behavior3
Examines psychological and sociological factors that influence consumption and decision making. Studies practical implications of consumer attitudes and behavior.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 . Credits: 3
MKT 342Integrated Marketing Communications3
An introduction to integrated marketing communications. Application of the marketing communications process in the digital age by creating a professional IMC campaign.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 Credits: 3
MKT 343Strategic Brand Management3
This course introduces students to basic branding concepts, with an emphasis on brand management and the creation of brand equity using digital media. Coursework is focused on designing brand strategies, introducing and naming new products and extensions, and using social / mobile channels to achieve brand goals.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 . Credits: 3
MKT 352Sales Management3
Managing sales people through applications oriented assignments focusing on territory design, salesperson motivation, quota attainment, and consumer relationship management.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
MKT 360Digital Marketing3
A survey course covering a broad range of topics including digital marketing, integrated internet marketing, content marketing, social media marketing, and marketing analytics.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 Credits: 3
MKT 371Business and Organizational
- Subject
- MKT
- Type
- course
- Edition
- 2023-2024
- Source
- www.wcu.edu
MKT 389Cooperative Education in
- Subject
- MKT
- Type
- course
- Edition
- 2023-2024
- Source
- www.wcu.edu
MKT 406Social Media Marketing3
Application of Internet and social media marketing strategies. Project-based curriculum aligning organizational marketing objectives with emerging communication technologies and web-based sales techniques.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 . Credits: 3
MKT 407Global Consumer Culture3
The consumption of goods and services has a big impact on individual identity formation, personal well-being, and society as a whole. Consumption has reached significant sophistication in today’s post-modern, post-industrial world, receiving a special label: “consumer culture.” This course explores how consumers make meaning of the deluge of goods and services on the market, and construct their identities through products and brands, especially in light of the proliferation of consumer culture in both developed and developing economies. Students will examine these issues in a critically reflective, cross-disciplinary intellectual environment that evaluates the influence of the US in this process.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
MKT 409Negotiations/Relationship Marketing3
Focuses on the evolution of relationship marketing, interpersonal and group relationship development, and negotiation skills (Liberal Studies P1).
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
MKT 465Decision Making for Value
- Subject
- MKT
- Type
- course
- Edition
- 2023-2024
- Source
- www.wcu.edu
MKT 475Marketing Strategy3
This course begins with a brief review of strategic marketing analysis, then focuses on applied marketing activities using real world cases.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 201 , MKT 340 , and ( MKT 342 or MKT 406 ). Credits: 3
MKT 482Independent Study3
Supervised, student-initiated project.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- MKT 475 , Marketing major, Senior Standing, GPA of 3.25 or higher, and permission of instructor and department head. Credits: 3
MKT 483Internship in Marketing3
Supervised experience in applications of previously studied theory. S/U grading. Minimum of 10 hours per week.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
- Prerequisite
- Junior Standing, 2.00 GPA, written application, and permission of department head. Credits: 3
MKT 493Topics in Marketing1-3
Topics in Marketing.
- Subject
- MKT
- Credits (min)
- 1
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- CURRENT 2026-2027 Undergraduate Catalog
- Source
- catalog.wcu.edu
Source: Western Carolina University's catalog, linked per course · table learning_unit · CourseShelf publish 61