56 courses with the subject BUSN, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUSN 1010Fundamentals of APA Information1
Literacy: Covers essential aspects of the American Psychological Association documentation format, including documentation of in-text citations and reference pages, basic research summarizing and paraphrasing sources, and avoidance of plagiarism. Students complete a series of assignment and open book quizzes, create an annotated bibliography, and write a research paper. 1 hour lecture and discussion,
Studies the basic principles underlying the management of institutions. Acquaints students with the importance of coordinating individual and group behavior by planning, organizing, activating, and controlling the various activities necessary for the effective operation of the enterprise. Prior study of BUSN 1110 or HOSP 1135 is recommended. Fall and Spring, 3 hours lecture and discussion,
fundamental principles of mass distribution in relation to the producer, the middleman, and the consumer. Covers modern methods, product- promotion process, research and development, personnel and organizations, and channels and facilities. Prior study of BUSN 1110 or HOSP 1135 is recommended. Fall and Spring, 3 hours lecture and discussion,
behavioral and motivational theories as they relate to various forms of business communication. Learn to incorporate the techniques of writing effective letters, emails, memos, and other forms of business communications.
ENGL 1110 with a grade of “C” or better. Fall and Spring, 3 hours lecture and discussion,
BUSN 2160Sales: Studies the basic principles3
of selling and their practical applications, including the sales process and customer relations. Requires each student to make a sales presentation in class. Prior study of BUSN 1110 is recommended. Spring (not offered every year), 3 hours lecture and discussion,
students to small business and the strengths and weaknesses associated with entrepreneurship. Focuses on an entrepreneurial approach to planning, financing, starting, and managing a small business. Provides an overview of the entrepreneurial process. BUSN 1110, SRM 1110, or HOSP 1135 recommended. 3 hours lecture and discussion,
understanding of what project management 207 Keystone College means and how it improves success to projects. Covers the triple constraint of project management, the project life cycle, work breakdown structures, network diagrams, cost estimates, critical path analysis, critical chain scheduling, quality control, motivation theory, risk management, Discussion research, comprehensive project plans, and presentations are required. 3 hours lecture and discussion, 3 credits, not offered every year.
Seminar: Provides students with advanced knowledge of current business issues in order to gain valuable insight into current trends in industry. Utilizes business faculty, community leaders, and possibly government elected officials to share their experiences with leadership, business, and the external environment. Spring, 1 hour lecture and discussion,
with basic knowledge of financial decision-making from the personal viewpoint of the employee. Introduces major financial concepts such as time value of money, various types of insurance, investment options and risks, retirement planning, and the impact of taxes. Helps leaders prepare to assist employees in financial decisions in the workplace. Helps prepare all students to make financial life decisions. Junior status, Spring, 3 hours lecture and discussion,
student with the basic knowledge of finance decision-making from the business viewpoint. Introduces decision making in relation to controlling the financial structure, the flow of funds, and asset management of a business. lecture and discussion,
Increases awareness of the variety of jobs per- formed at various work sites through site visits, class discussion, and presentations by guest speakers. Develops a better understanding of organizational culture and the roles industry and business play in a particular community. Students are required to dress professionally and provide their own transportation for weekly trips. Pre- requisites: BUSN 1110, BUSN 2110, and BUSN 2710. Fall and Spring.
Promotion: Involves an in-depth analysis of advertising and sales for promotion of products and services with a special emphasis on marketing specific to consumer behavior in the global economy.
BUSN 2115. Fall (not offered every year), 3 hours lecture and discussion,
BUSN 3145E-Marketing: Provides students3
who desire to gain knowledge of web-based e- commerce. Designed for the needs of managers, entrepreneurs, and professionals who want to begin a web business and desire basic knowledge of the internet marketing. Emphasizes individual development of business and marketing plan for a new web-based business. Spring, 3 hours lecture, discussion, and computer-based instruction,
foundation for managers to operate within the legal environment in which all businesses in our society function. Provides an overview of law and our legal system, the lawmaking and adjudicatory processes, and the roles of various in shaping of legal rules and regulations. Exposes the student to the law in regards to business organizations including torts, contracts, and property transfer. Fall and Spring, 3 hours lecture and discussion,
Provides an overview of law and our legal system in the business world. Exposes the student to the legal matters involving profit and non-profit organizations including torts, contracts, property transfer, and negligence. This course is only available through the Virtual Campus, 3 credits. 208 Keystone College
principles in capital accumulation. Provides critical analysis of various types of investments, sources of information, investment strategies, and corporate profitability. Prerequisites: ACCT 1125, sophomore standing, or consent from the instructor. Spring, 3 hours lecture and discussion,
major aspects of international business environments and operations with an emphasis on its impact on United States businesses. Students will learn why international business differs from domestic business, economic theories on international trade, and how managers deal with the uncontrollable forces such as cultural differences of international environment. Students will develop a global perspective through studying the impact of other countries and their peoples on society and develop skills that will enable them to interact effectively in an interdependent global community. This course is available through the traditional undergraduate campus and the Virtual Campus, Fall and Spring; 3 hours lecture and discussion,
Planning: Provides a comprehensive examination of the general principles of risk management and insurance planning for individual and family clients. These topics constitute approximately seventeen percent of the principle knowledge topics tested on the CFP® Certification Examination. Introduces students to the risk management and insurance planning process and working with clients to analyze and evaluate risk exposures. Explores in detail the core insurance lines of coverage including: health, disability, long-term care, life, and personal property and casualty (homeowner’s, personal auto policy, etc.). Students learn to analyze an individual and family’s insurance needs to select the most appropriate insurance policy and company, and to understand a business owner’s use of insurance to protect the business’ assets and future income. Prerequisite: ACCT 1155 and sophomore standing. 3 hours lecture and discussion, 3 credits. Online only; not offered every year.
students interested in pursuing careers in the financial planning and asset management profession. The course and curriculum are approved by the CFP® Board of Standards and meet one component of the educational
Provides a broad overview of the planning and execution of customer demand. The course is divided into two parts: forecasting and logistics. In the first half, the course covers forecasting and examines how matching supply and demand requires planning. Reviews forecasting techniques essential for building a sales and operations plan. At the completion of this course, students will have the tools and techniques to analyze demand data, construct different forecasting techniques, and choose the most suitable one for projecting future demand. In the second half, the course covers the three major building blocks of logistics networks, transportation, warehousing, and inventory. After completing the course, students will be able to differentiate the advantages and disadvantages of different modes of transportation. Students will understand what is involved in designing and setting up a warehousing facility. Students will be able to develop logistics networks that minimize costs and deliver exemplary customer service. lecture and discussion, 3 credits. Online only; not offered every year.
applies the theories and concepts of ethics. Analyzes and evaluates ethical problems and issues confronting organizations and businesses through discussions or case studies. Junior status, Fall and Spring, 3 hours lecture and discussion, 3 credits. BUSN 4115/PSYC 4110 Organizational Behavior: Examines the application of psychological theory and research to the study of industrial, business, profit and nonprofit services, and governmental organizations. Emphasizes the interaction of individual 209 Keystone College perceptions, group dynamics, and organizational climates. Identifies strategies to maximize the satisfaction and effectiveness of each component within and between complex organizations. Fall and Spring, 3 hours lecture and discussion,
Covers such topics as risk management, strategic management, and international management where students will utilize in-depth studies to sharpen their analytical skills and develop coherent and comprehensive plans. Prerequisite: BUSN 3115. Spring, 3 hours lecture and computer-based learning, 3 credits, not offered every year.
Provides the students with the foundation knowledge and skills necessary to conduct research in business settings. This course is an essential preparation for the demanding research task that students may encounter in industry but will definitely encounter in any advanced studies. This course provides the foundations for making decisions based upon both soft (qualitative) and hard (quantitative) data.
Methods: Provides foundational knowledge and skills to conduct research in a business setting. Foundation for soft (qualitative) data is emphasized. This course is only available through the Virtual Campus,
Provides students with the foundation necessary to understand strategic business management and direction setting in the global economy. Requires business students to assimilate, integrate, and utilize material from previous business courses to make sound decisions through the extensive use of case studies and discussion.
BUSN 3115. Fall/Spring, 3 hours lecture and discussion,
BUSN 4148Strategic Management
Administration: Assimilates, integrates, and utilizes material from previous business courses to make sound decisions through the extensive use of case studies and discussion. Prerequisite:
students with the knowledge necessary to view marketing as a strategic tool. Strategic marketing provides study in the field of marketing that focuses on developing an understanding of marketing as the process of planning and execution of the concept, pricing, communication, and distribution of ideas, goods, and services.
BUSN 2130. Spring (not offered every year), 3 hours lecture,
BUSN 4165Sourcing & Operations: Provides
an overview of sourcing and operations. Covers key components of sourcing including supplier selection, supplier segmentation, make vs. buy decisions, and supplier relationships. Examines both the Lean Inventory methodology and the Six Sigma methodology to improve supply chain operations. Students will have the opportunity to apply this knowledge to a product of their choosing. Guest speakers with significant experience supplement course content. lecture and discussion, 3 credits. Online only; not offered every year.
Provides a senior seminar that uses independent study to synthesize business theory and practice through the use of simulations, and case studies creating an in- depth business plan. Portfolio is completed. degree), and senior status. Fall and Spring, 3 hours lecture, discussion and computer-based learning, 3 credits. 210 Keystone College
Provides students an opportunity to demonstrate the knowledge learned through the prerequisite six-course CFP® curriculum. Students develop a complete financial plan, through the use of case studies and interviewing mock clients. Requires presentations of a formal financial plan, demonstrating the ability to set client expectations and communicate with clients by answering questions and concerns. Prerequisite: ACCT 1155, 3150, 4120, 4125; BUSN 3175, 3180, 3185; and senior standing. 3 hours lecture and discussion, 3 credits. Online only; not offered every year.
Capstone: The capstone project will be designed in conjunction with real world employers who face similar issues in their supply chain on a daily basis. At the end of the course, students will have real world experience that they can show employers as part of a larger portfolio. Students will have the opportunity to present their final projects to supply chain professionals to gain an understanding of how their knowledge will interact with the real world and will serve as a de-facto screening process for a coveted role within the industry. standing. 3 hours lecture and discussion, 3 credits. Online only; not offered every year.
BUSN 5300Operations Management: Provides an in-depth analysis of risk management
methodologies, from strategic, tactical, qualitative and quantitative aspects. Examines tools and techniques for identifying, measuring, and monitoring risks in the operations management environment. 3 credits. Fall II.
BUSN 5400Strategic Marketing: Analyzes the social and economic changes of marketing in an ever
changing industry. Analyze accurate market information to identify target markets, production position analysis, financial forecasting, and implementation and control in the market. 3 credits. Spring I. 38 Keystone College Graduate Catalog
BUSN 5450International Marketing: This course is designed to introduce students to the marketing
practices of companies seeking market opportunities outside the United States and to raise awareness about the importance of marketing strategies from a global perspective. Emphasis is placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions. 3 credits. Spring II.
BUSN 5500New Product Development: This course provides a condensed simulation of the key
aspects of a typical new product development planning cycle. The course places particular emphasis on marketing management issues and activities that accompany phases commonly involved in conceiving, developing, testing, and launching a new product, service, or other marketing innovation. The course also considers recent approaches in the field, including agile development and crowdsourcing. The material is particularly relevant to MBAs due to the frequency with which newly minted MBAs are assigned to work on new product development projects. 3 credits. Summer I.
BUSN 5550Fundamentals of Financial Instruments: Deals with the global financial markets and the
instruments in which they trade. Students gain conceptual clarity through a strong foundation for understanding global markets. The course offers an in-depth discourse on modern financial instruments. 3 credits. Spring II.
BUSN 5600Portfolio Management: This course is designed to help current and aspiring financial
professionals employ the best practices when putting together an investment portfolio. Students will learn about key terminology, investment products, and asset allocation strategies to maximize return on investments, as well as learn how to assess opportunities, diversify portfolios, and manage investment risk. 3 credits. Summer I.
BUSN 5650Project Management: This course includes the study of concepts, tools, and practices of
project management. The course adopts a managerial process approach to Project Management, which consists of initiating, planning, executing, controlling, and closing the project. Major topics will include project scope, project time, project cost, project quality, project risk, project resources, project communications and how to be an effective project manager. 3 credits. Spring II.
BUSN 5700Agile Project Management: This course will provide you with the skills and knowledge you
need to effectively manage projects using agile methodologies. You will learn about the history, principles, and practices of agile project management, as well as the most popular agile frameworks, such as Scrum and Kanban. Through lectures, discussions, and hands-on exercises, students will gain the ability to understand the benefits of agile project management and select the right agile framework for their project. 3 credits. Summer I.
BUSN 5750Financial Statement Analysis: This course exposes students to the knowledge and skills
necessary to analyze, interpret, understand, and use financial information to make informed decisions. A variety of tools are used to break apart financial reports into meaningful units for analysis, to forecast financial statements, and to value a business entity. By the end of the course, students should be able to evaluate a company's financial condition and its market value. 3 credits. Fall II.
BUSN 5800Business Analytics: This course provides an in-depth understanding of the core principles
and techniques in business analytics. It is designed to equip students with the skills to analyze and interpret data to inform business decision-making. The course covers key areas such as data collection, data cleaning, statistical analysis, predictive modeling, and data visualization. Students will learn how to apply analytics tools to solve real-world business problems, enhance operational efficiency, and drive strategic initiatives. Emphasis is placed on translating data insights into actionable strategies across various business functions. 3 credits. Fall I. 39 Keystone College Graduate Catalog
BUSN 6250Managerial Economics: Increase company profitability by applying economic analysis to a
wide array of business problems. Uses a problem-solving approach to achieve objectives. Encourages focus on the application of economic tools rather than purely theoretical approaches. 3 credits. Spring I.
BUSN 6910Strategic Analysis: Emphasizes platform-based competition and “ecosystems” of related
industries; the role of strategy making processes/practices; mergers, acquisition and alliances; and additional emphasis on strategy implementation. 3 credits. Spring II, Summer II.
