CA

and Media Studies

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Organizational Communication 3

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Students learn to research, organize, and deliver public presentations with extemporaneous speaking technique. Students present informative, persuasive, group-persuasive, and impromptu speeches within a classroom setting. Students receive written and oral constructive critiques of their speeches based on clear evaluation criteria from their teacher and actively analyze and critique the speeches of their peers. Students learn how to amplify their speech with the effective use of a variety of presentational aids. 3 credits

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Communication 3

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course is designed to introduce students to the investigative tools used by communication scholars and practitioners outside of academia. The class will focus on the concepts and methods by which communication research is designed, conducted, interpreted, and critically evaluated. Along with course readings and tests, students will work on several small-scale research projects and assignments.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

s An exploration of the theories and practices of communicating across difference, this course engages issues of what comprises culture, how to identify and navigate cultural norms, verbal and nonverbal variations in communication, and strategies for clear communication across language and cultural differences. Students will learn to identify their own cultural assumptions and will examine the role such assumptions play in communication. Special attention will be given to how to build connections across cultures through effective communication.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course provides a broad overview of the role of communication in sport, and the emerging area of sports communication in the larger discipline of communication. Throughout the semester, students will learn how individuals, organizations, and cultures communicate about sport, as well as how we learn about sport through communication across a variety of contexts ranging from interpersonal communication to media. Students are encouraged to critically examine the relationships between communication, sports, culture, and society.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

The class will focus on writing and reporting well-balanced, comprehensive and visually compelling stories. Students will research, write, and report stories. Course objectives also include learning how to meet deadlines, learning to be a critical observer and listener, and learning how to consolidate and prioritize large volumes of information into meaningful, relevant, time-sensitive presentations.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course introduces students to a variety of media writing, the building blocks of media writing such as audience, planning, revising, editing, headlines, keywords and style. Assignments may include social media, web copy, advertising, interview, news scripts, and feature writing. Students read and discuss examples of media writing, workshop assignments and learn the basics of editing, proof reading and Associated Press Style.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course examines the history and different contexts of sports writing, with particular focuses on narrative construction, coverage of sporting events, and analysis of teams and athletes. In addition to analyzing pieces of sports writing in their historical and sociocultural contexts, students will learn the skills to produce original pieces of sports writing in these different genres of coverage. 3 credits

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Students build on the intellectual awareness, professional attitudes and personal aspirations developed in 100-level communication courses and during internships. Case studies from business, non- profit and governmental PR campaigns are reviewed for an understanding of the decision-making process within these entities. Research, writing, and presentation of a PR campaign in community, media, and government settings will be discussed. A final PR media kit is prepared by students to add to their portfolio documentation.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Continuing the discussion of the history of the ad industry, students 156

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course offers students the unique opportunity for more advanced study of different topics related to the field of media studies. Topics may include, but are not limited to, television criticism, film studies, media ecology, video gaming, and media literacy. Topics and prerequisites will vary by semester.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Substitutions can be approved by advisor. Children’s Studies (18 credits) Fred Rogers was a scholar of child development, an ordained minister, and a pioneer in children’s media. The minor in Children’s Studies is an interdisciplinary program of study inspired by the work of Fred Rogers. Drawing from his work, the Fred Rogers Institute Archive, and contemporary psychology, communication, and humanities, students in this minor will apply fundamental research of childhood to their studies and future careers. The goals of the Children’s Studies Minor are to: • acquaint students with Fred Rogers through the study of his work and his legacy across disciplines; this goal is fulfilled in courses in the “Study of Fred Rogers” and “Applied Fred Rogers” bloc • enhance students’ understanding of children from a variety of disciplinary perspectives; this goal is fulfilled in courses in the “Applied Fred Rogers” and “Developmental” blocks • provide students with a broad-based examination of childhood and adolescence; this goal is fulfilled in courses in the “Applied F Rogers” and “Developmental” blocks • develop students’ understanding and practical application of how to serve and work with children, youth, and/or families; this goal is fulfilled in the “Applied Fred Rogers” block The Children’s Studies minor is suitable for students from a variety of majors who have an interest in childhood, whether it is part of their professional plans, is an academic interest, and/or is a personal interest. Alumni that have completed this minor have gone onto professions in education, family law, pediatric medicine, social work, and more. Required Courses (3 courses from each area/ 9 credits): Study of Fred Rogers (Choose one of the following – 3 credits):

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

At a very early age, children are inundated with mediated messages that shape their developmental trajectory, relationships with others, and perceptions of the world. As media usage among this age group steadily increases, it is essential that students understand the role of media in the lives of children. This course is designed to introduce students to a variety of issues that relate to children and the media, including the history of children's media, developmental and individual differences of users, cognitive and behavioral media effects (e.g., fear responses, educational learning, body image, aggression), media content developed for children, public policy, and social concerns (e.g., media education). Students will also utilize the archives within the Fred Rogers Institute for Early Learning and Children's Media to learn about the valuable work of Fred Rogers, a pioneer in children's educational media.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

What is the difference between persuasion and propaganda? How do you make arguments that move others to action? Is it true that appeal to facts are always better than emotion? Drawing from a wide range of argumentation and persuasion theories, this course examines the construction and use of arguments in a variety of communication contexts. We consider the content of arguments - facts, ideas, intuitions, emotions, experiences - and the contexts in which they do or do not serve as effective bases of reasoning or persuasion. Most importantly, you will learn about ethical questions, how to create connections with your audience, and how to use arguments to build greater human connection and lasting change.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course will provide students with a practical overview of the management and operation of the administrative office of athletic communication. Chief among the topics to be covered would be the practices, regulations, & requirements set forth by the National Collegiate Athletic Association as they pertain to media coverage (industrial and social) and the production/dissemination of statistics spanning a variety of team and individual sports. 3 credits

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Words matter: how we communicate through what we say, how we say it, the medium used to communicate and the situation in which we find ourselves all have an impact. Through readings on topics such as political communication, workplace communication, intersectionality, religious communication, and healthcare communication, for example students explore discourse and dialogue as actions with ethical implication.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Focused on the use of social media by professional communicators, this course centers around understanding consumer interactions with social media, which channels are available for communication and marketing initiatives, how to develop an outcomes-focused social media strategy and how to track effectiveness of social media campaigns. Students will also work through an online analytic simulation creating social media copy that drives sales, engagement, and targets specific demographic audiences.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Media literacy has been defined as "the ability to access, analyze, evaluate, create, and act using all forms of communication." It can empower people to be critical and mindful media users, as well as engaged citizens. This course will introduce students to the broad field of media literacy, engage students in activities that promote mindful media use, and encourage students to embrace mindfulness as a practice and lens with which to better understand media literacy and media-related behaviors.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course explores the representations of race, gender, and class within media content, as well as audience interpretations of these portrayals. Students will be introduced to the sociological and communicative lenses that scholars employ to examine these representations, as well as the cultural influences that shape them. Additionally, students will be encouraged to consider the role of media literacy and activism in countering particular mediated representations and shaping our culture.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Elective Courses. Choose 3 courses (9 credits) from the following:

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course gives students the opportunity to explore public relations and communication in the non-profit arena. Reading materials cover the history of philanthropy in the United States, non-profit marketing, fundraising, understanding the nature of a 501(c)(3) and grant writing. Projects typically include working with a non-profit client to provide them with plans for a special event, a social media campaign, web content or media release and a grant proposal. When possible, guest speakers from non-profit, foundation and creative agencies are scheduled so that students can network and learn about careers in the non-profit realm.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

288

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Students engage in a research project of particular interest to the student. Advisor and faculty approval is necessary. Juniors and seniors only. Variable credit.

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course is designed to introduce students to media effects theories and research. Throughout the semester we will engage in readings, activities, and assignments that focus on the application of media effect theories and concepts. The goals of this course are for 157

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Elective Courses (9 credits) Choose any of the following 3 elective courses

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

52

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

This course is designed for students who are interested in working on research projects that investigate some type of communication phenomena. Working in small groups under the guidance of the course instructor, students will choose a topic of choice, design a research project, and collect and analyze their data. Students might choose to use surveys, interviews, ethnography, focus groups, or content analysis to explore their topic. At the end of the semester, students will be encouraged to submit their project to the Undergraduate division of the Eastern Communication Association national conference and the SVC Undergraduate Research Conference.

Subject

CA

Credits (min)

3

Credits (max)

3

Credit unit

credits

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Prerequisite

CA-201.

3 DA 120 Digital Layout & Design 3 BA 220 Principles of Marketing

Subject

CA

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Computer Science (18 Credits) Required ( 4 courses/ 12 credits):

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

Communication and Media Studies Elective Courses (21 credits) Choose 7 elective courses within the major

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu

See page 283 for the recommended 8-semester program plan. * Concentration 1: Public Relations (21 credits) Required Courses (12 credits)

Subject

CA

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.stvincent.edu