32 courses with the subject BUSM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course focuses on competencies that research has identified as essential to effective leadership. The course challenges students to identify successful leadership competencies and to examine and develop their own leadership skills.
Within the context of Scripture, biblical/worldview principles are identified, discussed, and applied to business problems and situations, including the organization's obligation to the individual and to society, and the individual's responsibility to the organization.
This course gives an overview of statistical and other quantitative methods used in contemporary business applications. Some of the non-statistical methods discussed are linear and nonlinear models, money value over time, time series analysis, decision trees, queuing theory, and network analysis. Statistical topics include presentation of data, sampling methods, estimation, hypothesis testing, regression analysis, ANOVA, and chi-square test for independence. Students will take a brief look at how to manage quantitative research for projects. Graduate Programs ― 2026-2027 268
This course examines the legal framework of business by focusing on the legal foundations of business activity, government regulation and public policy, social issues and business ethics. Contracts and sales, product liability, and employment arrangements are surveyed.
The objective of this course is to provide students with an opportunity to understand the complex accounting and financial data they will receive as operating managers. Students will learn how to use the data as an effective management tool for coordinating managerial and organizational activities.
This course deals with economic models and the decision-making process as they affect business firms. The theories of the firm and market structures are studied: the firm in pure competition, production decisions and resource utilization, entry and exit decisions, the process of general equilibrium, and the firm in other market situations such as monopolistic competition and imperfect factor markets.
This course raises students' moral recognition level, provides them with the apparatus to make moral decisions in a business context, and considers ethical problems in business according to the three dominant theories of ethics: eternal law, utilitarianism, and universalism. Emphasis is placed on the role of the leader in organizations.
The impact of globalization and technological changes on a dynamic marketplace is considered as this course examines a wide range of marketing principles including customer/client satisfaction and advanced marketing strategies both for profit and non-profit enterprises.
Graduate Programs ― 2026-2027 237
Students will learn the theory and practice of financial decisions with an emphasis on practical application. The course will examine topics including, but not limited to, capital budgeting, capital structure and financing decisions, and managing for maximization of shareholder value. The purpose of the course is to develop financial management skills in a variety of functional levels in the organization.
Students learn about economic, legal and global issues, and how analysis of them can be used in managerial decision-making. The impact of international trade theory, taxation, legal structures, and resource allocations will be considered as they affect the business organization.
Master of Business Administration: Healthcare Administration Specialization (36 semester hours)
Managing population health within a healthcare organization requires an understanding of the behavioral and socioeconomic factors impacting the population. This course provides students with a foundation of knowledge and skills to plan, organize, and manage health services effectively. This course will emphasize the importance of healthcare administrators evaluating epidemiologic data in their strategic planning. Students will be exposed to epidemiologic tools and methods essential to monitoring and assessing factors that impact population health status.
The course provides an extensive overview of the U.S. health services system foundations, resources, processes, and outcomes. Topics include managing with professionals, financial management, service utilization, and other aspects of the U.S. healthcare system. The student will explore key theoretical and practical current issues that review how the U.S. health services system is organized, managed, and financed.
This course examines the role that healthcare information technology and informatics play in supporting evidence- based decision-making in providing effective and efficient healthcare within the 21 st century healthcare organization. Topics include, but are not limited to, healthcare data, information systems, information security and privacy, telehealth, project management/implementation, and other emerging technological advancements within health data management.
This course examines operations management from a healthcare perspective. Students explore current issues facing healthcare managers, learn techniques for the strategic implementation of programs, and strategies and tools for reducing costs and improving quality. Project management, supply chain management, and financial performance for healthcare organizations are also examined.
This course explores ethical concepts and frameworks and examines ethics in decision-making and clinical interactions. Stewardship, professional codes of ethics and principles, and the role of ethics in strategic planning and operations management are also explored.
Graduate Programs ― 2026-2027 241
This course will emphasize the application of management principles to the sports industry, responsibilities of effective leadership in corporate sports decision-making, and effective ethical communication.
This course will examine financial theories and practices as they apply to sports organizations. It will include a comprehensive overview of financial management with coverage of topics such as ownership structure, role of taxes Graduate Programs ― 2026-2027 270
This course will enable the student to understand the principles and practices of sport marketing and deliver practical tools which can be used in sport marketing careers such as college athletic organizations or professional teams, such as writing press releases and a marketing plan.
Graduate Certificates in Business The purpose of graduate certificates at Bryan College is to offer students the opportunity to gain a greater depth of knowledge in certain fields of study resulting in a graduate level certificate. Graduate certificates typically include five or six courses. Graduate certificate courses are offered online only. Certificates are available in Healthcare Administration, Human Resource Management and Marketing. Admission requirements for the Graduate Certificates: - bachelor’s degree with a minimum of 2.75 GPA on a 4.0 scale - Human Resource Management Certificate requires successful completion of an upper-level undergraduate overview course in Human Resource - Marketing Certificate requires successful completion of an upper-level undergraduate overview course in Marketing - completed application
The general objective of this course is to develop the ability to conduct marketing research and provide information for marketing decision-making. The broad course objectives are to help students understand the central concepts of marketing research, the methods of conducting marketing research and how to use research to solve the problems faced by a marketing manager.
Choose one:
Marketing begins and ends with the customer, from determining customers’ needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in customer behavior with the goal of understanding how these ideas can be used in marketing decision making. Topics covered include customer psychological processes (e.g. motivation, perception, attitudes, decision-making) and their impact on marketing (e.g. segmentation, branding, customer satisfaction). The goal is to provide a set of approaches and concepts to consider when faced with a decision involving understanding customer responses to marketing actions.
This course studies the strategic importance of compensation taking into consideration current theory, research, and business practices. Emphasis will be placed on understanding the elements of a total compensation plan including system design, compensation strategy, individual pay, benefits, and compensation system management issues.
In this course, students learn how to identify and evaluate the full gamut of competitive strategic alternatives in both business to business and business to consumer marketing using a wide variety of analytic tools to develop and analyze consumer insights. Based on this analysis, the major elements of a communication plan are put in place: media, message, target audiences, testable objectives, and budgets. Students learn to measure consumer and business target audiences by their demographic, psychographic and attitudinal characteristics and to analyze the style and appeal of messages within campaigns. Students also learn how to develop a balanced marketing communication plan utilizing the multitude of vehicles available to reach a target audience using the latest today’s technological tools and media. Graduate Programs ― 2026-2027 271
Students will understand the dynamics of change and how they impact the strategic planning of an organization. The course examines the concept of change and its impact on organizations. Special focus will be given to managing and leading change, current change theories, resistance to change, and understanding the dynamics of change.
Global marketing is an extremely demanding discipline but, from a career standpoint, one which is both challenging and rewarding. Inherent to the success of any global marketing processional, yet many times overlooked and/or underappreciated, is the critical nature of human understanding and relationships in business planning and execution. This is especially relevant in today’s business environment when you consider the dual multinational company imperative of continued revenue and profit growth in mature markets and successfully expanding into new growth and emerging markets. This course assumes an understanding of marketing principles and some exposure to and appreciation of the global environment. This objective of this course is provide an understanding of how the global environment (particularly cultural diversity) affects the application of marketing principles and business practice on a global basis and the competencies necessary to be a successful global manager.
An examination of employment and personnel law, this course gives an overview of the large body of laws, administrative rulings, and precedents which encompass all areas of the employer/employee relationship. Some of the topics considered will include employment discrimination; wages; unemployment compensation; pensions; workplace safety; and workers’ compensation.
Master of Business Administration: Ministry Specialization (36 sem
Master of Business Administration: Marketing Specialization (36 se
Source: Bryan College-Dayton's catalog, linked per course · table learning_unit · CourseShelf publish 59
