8 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 243Principles of Marketing3
*Marketing majors must choose MATH 115 College Algebra (or MATH 117 or 122) and ECFN 221 Principles of Microeconomics in the core curriculum. Programmatic Goals – Sport Management 1. Sport Management students will demonstrate academic excellence by thinking critically, working independently and cooperatively, communicating clearly, and expressing themselves creatively. 2. Sport Management students will analyze ethical and social issues within the discipline from a Biblical worldview and demonstrate the ability to apply that Biblical worldview in the community in which they live. 3. Sport Management students will evidence the skills necessary to function effectively in entry-level positions, new ventures, or graduate study in Sport Management. Academic Information – Residential Undergraduate ― 2026-2027 88
Either semester 3 hours An overview of consumer behavior in the market place. Emphasis is placed on the consumer consumption process from purchase, to use, to disposal of goods, services, and experiences. This course applies concepts from the social sciences in order to Course Descriptions – Undergraduate ― 2026-2027 understand consumer decision making, buyer behavior, and consumer research. Offered on demand. Prerequisite: MKT 243.
Either semester 3 hours An overview of advertising and promotion presented from an integrated marketing perspective. This course focuses on coordinating all elements of the promotion mix to develop an effective communication strategy. A basic understanding of the traditional advertising and promotional tools and their integration with marketing communications will be covered. Offered on demand. Prerequisite: MKT 243.
The importance of marketing is explored through its evolution from the production-focused stage to the sales- oriented stage, and the current customer-oriented paradigm. The implications of market orientation, in which marketing is considered an organization-wide philosophy, are considered, particularly as they impact managerial decisions. Emphasis is placed on the study of product positioning, via place, price, and promotion. Recommended preparation: MKT 243 Principles of Marketing or equivalent introductory marketing course
First semester 3 hours This course explores marketing research in the context of making business decisions. The topics in this course include defining research objectives, selecting appropriate research techniques, defining the problem statement, selecting and planning the basic research methods, designing a sample, collecting data, editing data, and interpreting findings. Prerequisites: MATH 211 and MKT 243.
Either semester 3 hours This course integrates concepts from marketing strategy to focus on creating value and growth through innovation in new and existing markets. Marketing strategy concepts will be studied and tactical details will be evaluated through real life business situations, case studies, and interactive scenarios. Students will apply innovation methods in the determination of general marketing strategy, segmentation, targeting, positioning, and product mix decision. Offered on demand. Prerequisite: MKT 243.
Either semester 3 hours Examines various aspects of sport marketing with emphasis on intercollegiate athletics, professional sport and multi-sport club operations. This course provides students with an understanding of marketing concepts as they are currently being applied in various sport managements contexts. Offered on demand. Prerequisite: MKT 243.
