49 courses with the subject PRL, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
PRL 200Selected Topics1-6
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Introduction to the field of public relations, its history and future; careers; job requirements; role as management function building two-way communications for organizations and their publics; ethics and social responsibility; social media trends; emerging technology.
PRL 214Writing for Public Relations: Media and Messaging3
Introduction to the strategic writing process, strategic storytelling, media relations and pitching techniques. Understanding audiences, professional writing skills using AP style, teamwork, planning and presentation skills.
Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution's practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student's transcript.
The application of social science research methods to solve public relations planning, implementation, and evaluation problems. Students design and carry out actual research projects and produce final client reports.
PRL 319Social Media & Society for Public Relations1.5
This course explores the competing role social media plays within our personal and our professional lives as PR practitioners and seeks to understand the pervasiveness and impacts of social media. Additional work required of graduate students.
PRL 320Digital & Social Media Innovation for Public Relations1.5
The course offers a comprehensive overview of the innovations in digital and social media occurring within the public relations field. Additional work required of graduate students.
Study and application of moral philosophy to ethical decision making in organizations. Examines ethical challenges in public relations, business management, advocacy, public affairs, or other career avenues. Additional work required of graduate students.
PRL 350Account Management in Strategic Communications3
Account managers work directly with their clients using agency resources to achieve client's marketing priorities. Sometimes referred to as "the conductor of the orchestra," the account manager is responsible for maintaining a productive relationship with their clients.
PRL 376Content Optimization for Public Relations Writing3
Emphasize strategic public relations and social media writing; research, compose and develop multimedia content for social sharing, websites and other media for various purposes; respond to crisis situations within the social sphere; and develop an ePortfolio.
PRL 424Public Relations Management and Leadership3
Students learn the responsibilities of managing a public relations department in various organizational settings; historical and current management theories and practices are applied to the public relations function. Additional work required of graduate students.
Students apply management, strategic planning, problem solving, tactics and research to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team contact and interaction required.
PRL 431Intro to Financial and Investor Communication1.5
Explore career paths in Investor Relations from agency and corporate perspectives, learn how to speak the language of the "C-Suite", read and understand basic financial statements, and address disclosure, transparency, ethical and legal considerations. Additional work is required of graduate students.
PRL 432Writing for Financial and Investor Communication1.5
Introduction to communications tools used to disclose and explain a company's financial performance, business goals, objectives and strategies. Writing includes research, "C-Suite" language and basic financial statements. Additional work is required of graduate students.
Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.
Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.
On-site work experience in the Syracuse area to acclimate students to the realities of organizational life; to explore one type of public relations in depth; to apply classroom theory to the solution of everyday communications problems and to develop additional work samples for professional portfolios.
In-depth look at different public relations specializations, including media relations, government relations, investor relations, crisis communications, employee communications, and sports information.
Introduction to the growing field of public relations, its history and trends; careers and specializations; job requirements; role as a management function building two-way communication for organizations and their publics; ethics and social responsibility; social media impact.
PRL 603Foundations of Analytics, Social Listening and Information Gathering1
Information gathering introduces students to effective search strategies for secondary research, social media listening and databases, laying the foundation for finding insights and developing primary research methodologies. Basic concepts of digital analytics are explored.
Students learn about the theory and practice of public relations, while also learning the strategic writing process, storytelling, media relations, and pitching techniques; demonstrating professional writing skills using AP style, planning and presentation skills. This course is summer only residentially and taught at least once a year in the Newhouse online program.
This course covers theories of excellence in public relations by looking at models, roles, communication, organizational culture, diversity and ethics. A brief overview of communication theory included. Theories form the foundation for professional practice.
PRL 606Digital Strategic Communications Management3
This course introduces students to public relations, mass communication and social psychology theories applicable to professional practice, and orients them to effective strategies that are required in an increasingly digital and social media-driven working environment.
International public relations and public diplomacy, global media systems, international organizations and the intersection between strategic government communication, mass media and global public opinion.
Written communication expected of entry-level public relations/public diplomacy professionals, along with the basic understanding of how the media researches, writes, and reports the news.
Nature, formation, and communications of attitudes and public opinion in public relations settings. Application of social science methods for measuring attitudes, opinions, and public relations performances. Actual research designed and carried out for client.
PRL 614Public Relations Writing for Converged Media3
Emphasize strategic public relations and social media writing; research, compose and develop multimedia content for social sharing, websites and other media for various purposes; respond to crisis situations within the social sphere; and ePortfolio development.
PRL 615Public Relations Campaign Planning & Execution3
Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student's professional portfolio.
PRL 619Social Media & Society for Public Relations1.5
This course explores the competing role social media plays within our personal and our professional lives as PR practitioners and seeks to understand the pervasiveness and impacts of social media. Additional work required of graduate students.
PRL 620Digital & Social Media Innovation for Public Relations1.5
The course offers a comprehensive overview of the innovations in digital and social media occurring within the public relations field. Additional work required of graduate students.
This course focuses on crisis communication management, through the identification, understanding and demonstration of crisis types and the life cycle of a crisis. Students will learn how to create effective crisis communication strategies.
PRL 624Public Relations Management and Leadership3
Students learn the responsibilities of managing a public relations department in various organizational settings; historical and current management theories and practices are applied to the public relations function. Additional work required of graduate students.
PRL 631Intro to Financial and Investor Communication1.5
Explore career paths in Investor Relations from agency and corporate perspectives, learn how to speak the language of the "C-Suite", read and understand basic financial statements, and address disclosure, transparency, ethical and legal considerations. Additional work is required of graduate students.
PRL 632Writing for Financial and Investor Communication1.5
Introduction to communications tools used to disclose and explain a company's financial performance, business goals, objectives and strategies. Writing includes research, "C-Suite" language and basic financial statements. Additional work is required of graduate students.
Students work in a professional setting full-time for a minimum of eight weeks. Students are responsible for a journal of observations, and a midpoint and final evaluations. PR master's student with 33 completed hours toward degree required.
Study and application of moral philosophy to ethical decision making in organizations. Examines ethical challenges in public relations, business management, advocacy, public affairs, or other career avenues. Additional work required of graduate students.
Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.
Historical and current management theories and practices to apply to the public relations function. Students learn the responsibilities of managing a public relations department.
A practicum in student internships in professional settings based on interest and career plans. Students will intern and create a portfolio of writing, graphics, and research samples. The course will also include a comprehensive exam.
