23 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
One from the Following:
Lecture Hours: 3 Lab Hours: 0 Introduces and applies key marketing concepts, methods, and strategies relevant for start-up and early-stage entrepreneurs. Topics include marketing issues facing entrepreneurs, identification, and evaluation of marketing opportunities, achieving competitive advantages with limited marketing resources, and essential marketing/sales tools that are useful in an entrepreneurial setting. This course is cross listed with ENTR 312.
Lecture Hours: 3 Lab Hours: 0 A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser.
Lecture Hours: 3 Lab Hours: 0 An overview of skills and knowledge involved in personal selling. Emphasis on learning the different techniques for developing personal selling presentations, prospecting for customers, managing customer accounts, and the use of IT in the personal selling role. The course is designed for the student to gain a greater appreciation, understanding, and respect for sales, especially the interpersonal communication process.
Lecture Hours: 3 Lab Hours: 0 A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing. 871
Lecture Hours: 3 Lab Hours: 0 A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline.
Lecture Hours: 3 Lab Hours: 0 This class introduces social media and tools, their use in marketing, and their impacts on the business world. Students will understand the use of social media and make recommendations of popular web applications for marketing and business uses. They will also describe new business models and opportunities that the web and social media enable. Through readings, in-class exercises, projects, and presentations, students will learn about current web technologies, strategies for integrating web-enabled capabilities in the enterprise, and their impact on organizational functions such as marketing, branding, or crowd-sourcing and the innovative management of consumers. Students will apply their knowledge of social media technologies by creating, managing, promoting, and recommending social media for a real business. This course will be cross listed with ISBA 415.
Lecture Hours: 3 Lab Hours: 0 A study of the functions of a sales department within the marketing organization, including the recruiting, selecting, training, motivating, supervising, compensating, and evaluating sales personnel.
Lecture Hours: 3 Lab Hours: 0 A survey of the structure, techniques, problems, and general environment of marketing abroad, including the organization, promotion, financing, legal aspects, and operations of the multinational corporation 872
Lecture Hours: 3 Lab Hours: 0 The application of scientific methods of obtaining information to structuring marketing policies and techniques, with emphasis on the role of research in the solution of marketing problems.
Lecture Hours: 3 Lab Hours: 0 A study of the organization and coordination of the total marketing program, including marketing segmentation, the marketing mix, and the operating environment. Students analyze firm's marketing strategies, competitive strategies, and industry trends, and conduct an external situational analysis for the development of future oriented strategies and tactics to direct a company's marketing efforts.
Lecture Hours: 3 Lab Hours: 0 A capstone course for seniors in marketing, with course content and activities centering on special topics that may include management or marketing activities, special research topics, or other marketing issues relevant to the business environment.
Lecture Hours: 3 Lab Hours: 0 This course is designed to introduce students to the fundamental concepts of marketing and focuses upon the factors that influence managerial strategies and decisions for marketing their product or services, which include consumer and organization buyer behavior, marketing research, product decision, services marketing, promotion, pricing and distribution. Additionally, the course examines marketing in the 248
This course focuses on managerial strategies and decisions as they relate to the marketing function and includes such topics as product development, pricing, distribution channels and promotion policy. The course also attempts to sensitize the student to the ethical consequences of marketing decisions. (Offered for one-half a semester.)
Core Curriculum, 24 Credits ACCT 610 Advanced Managerial Accounting
This course focuses on the development and implementation of marketing plans. The course utilizes the case method to develop decision-making skills in the areas of new product entry, multi-product pricing, promotion, market segmentation, and distribution management.
Lecture Hours: 3 Lab Hours: 0 This is an advanced course emphasizing the application of digital marketing strategies to a global marketplace. This course focuses on refining problem solving skills through the planning, developing, implementing, and evaluating of digital marketing strategies for real life organizations. The components of digital marketing strategies that will be explored include: search engine, social, video, display, websites, blogs, mobile (devices), and data analytics.
outside the United States; methods to serve these markets through branches, warehousing operations, international brokers and traders and foreign affiliates, adaptations to markets in countries with different cultural, political and economic characteristics, review of marketing and distribution methods of a selected number of U.S. and foreign companies. Prerequisite: Consent of the instructor.
Lecture Hours: 3 Lab Hours: 0 This course represents an intensive study of market structure and demand for consumer and industrial goods, buyer and consumer behavior, and analysis of distribution systems with analytical techniques.
This course focuses on the distinctive aspects of marketing a service. The issues and concepts of services marketing are explored through the utilization of cases.
Lecture Hours: 3 Lab Hours: 0 This course focuses on the process of logistics planning and implementation through case analyses and tests. Domestic and international issues such as transportation modes, warehousing, materials procurement and flow, and customer service will be the primary emphasis of the course.
individual or group research applied to marketing issues facing management. Prerequisite: Consent of the instructor.
Source: Fayetteville State University's catalog, linked per course · table learning_unit · CourseShelf publish 61
