34 courses with the subject BMAL, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BMAL 201Principles of Business 3 SH
A survey of the major functional areas of business — accounting, human resources and organizational theory, marketing, finance, and operations management — as well as the legal, risk, and social responsibilities related to the business environment. Emphasis will be placed on learning the language of business.
This course discusses general finance concepts and theories, and financial decision-making, integrating principles of financial management with institutional finance. Topics include the financial markets and intermediaries, financial statement analysis, time value of money, cost of capital, capital budgeting, working capital management, and the valuation of stocks and bonds.
Lifelong financial planning and decision-making; personal credit; insurance; income taxes; estate planning; personal investments; retirement planning. A general interest course for students not majoring in a business area.
Marketing organization and methods with emphasis on the social and economic aspects of distribution; consumer problems; marketing functions and institutions; marketing methods and policies.
Legal concepts evolved through government regulation, administrative agencies, environmental law and community planning, consumer protection, and contracts.
The study of management principles and techniques for all fields of business including business objectives, policies, functions, leadership, organization structure and morale, operative procedures.
This course is built on the premise that leadership is a dynamic process. Students will: (1) explore leadership’s multifaceted process; (2) broaden their understanding of the implications of effective leadership in their specific career choice; (3) examine the role of ethical behavior in both leadership and management; (4) discuss the process of change, and leadership’s role as “change agent”; (5) apply leadership and learning theories to the process of experiential training.
Application of the principles of philosophical ethics to the business community; philosophical ethics to such concerns as morality in advertising, environmental issues, values in economics, values of common good, and the role of the state in business practice.
General principles and concepts of statistical methods; descriptive statistics; probability, sampling and estimation and hypothesis testing; regression and correlation, time series. Computer software packages applied.
Fundamental principles of investment; analysis of financial data; types of securities; security market operations and portfolio planning. Prerequisite: BMAL 231.
This course examines the development of and future prospects for electronic commerce. Students will consider the emerging changes in business brought on by the Internet; the dynamics of innovation; the organizational consequences of moving commerce to the Internet; and evaluate the operations of a variety of web businesses even as they develop a business plan for their own Internet commercial venture. Topics covered: theory and models of electronic commerce; technology for electronic commerce; Internet and web XML; security electronic payment; architecture for E-commerce applications; industry perspectives; banking; retail; manufacturing/supply chain management; government and policy implications; case studies. Prerequisite: BMAL 241.
A study of promotional communication practices and strategies used in the field of marketing in the areas of advertising, sales promotion, and personal selling. Special emphasis is given to the integrative nature which communication plays in identifying and targeting customers, providing product information, and creating demand for products and services. Prerequisite: BMAL 241.
A study of the theories and approaches required to effectively perform and manage the sales function. Students will make a sales presentation and participate in experiential exercises to reinforce elements of the professional selling process, including developing professional relationships, communications skills, handling questions, listening, prospecting, and closing the sale. Prerequisite: BMAL 241.
Legal concepts involved in sales, negotiable papers, personal property, creditors’ rights and secured transactions, real property, corporations, and agency and employment. Prerequisite: BMAL 251.
Legal, political, and economic framework of the business-government relationship; antitrust policies; regulation of specific industries; effects of deregulation. Prerequisites: BMAL 251 and 261.
BMAL 381International Dimensions of Leadership 3 SH
The role of the international manager with regard to the environment of international business; topics include international management, international marketing, cross-cultural management, and the role of multinational corporations. Prerequisites: BMAL 241, BMAL 251, BMAL 261, and ECON 200.
The study of logistics and management of supply chains. The course will focus on management techniques in design and control decisions; qualitative and quantitative problem solving; planning for and controlling production, inventory, and quality.
A structured field experience in a profit or nonprofit organization of at least ten weeks duration. Students will be required to work the regularly scheduled hours of the office providing the internship. This course counts towards the Finance, Marketing, and Management Concentration in the Business Administration major. This course may be repeated once for elective credit.
In this capstone course, the student will step into the real role of a project manager, leading a complex project from start to finish and showcasing everything you've mastered. By the end of the semester, the student not only has a standout portfolio piece to impress future employers but will also be able to sit for the CAPM exam—demonstrating skills, knowledge, and readiness to tackle the field. Prerequisites: All other Project Management Courses in the minor must be completed.
Principles and practices of business and corporate financing; sources of capital; administration of working capital items; budgeting; and control, expansion, and treatment of earnings. Prerequisites: ACCT 201, ACCT 202, BMAL 311.
This is the capstone course for the marketing concentration. Students will analyze case problems highlighting the marketing programs of businesses in different industries and formulate a comprehensive marketing mix consisting of product, promotion, distribution, and pricing strategies to improve the company’s marketing efforts and effectiveness.
The study of the objectives, functions, and organization of human resources programs. Emphasizes job evaluation, selection and placement, education and training, safety and health, employee services, employee relationships, industrial relations, and personnel research. Prerequisite: BMAL 361.
S even 3 SH This is the capstone course for the International Business concentration. Study of international trade and finance theory, including comparative advantage, barriers to trade, balance of payments problems, and exchange rates. Study of the framework within which international business is conducted. Prerequisites: BMAL 381 and BMAL 432.
The capstone course in business administration which introduces the student to the processes and methodologies of strategic management. The case method is employed to enable the student to apply his or her knowledge of all functional areas of business in the analysis of real-life business cases. This is a writing intensive course. Prerequisite: senior standing. Business Management and Leadership & MBA 3-2 Program Discontinued for 2026-2027 catalog year Pfeiffer University’s Business Management and Leadership Program is approved by the Accreditation Council for Business Schools & Programs. Pfeiffer University offers the opportunity for highly motivated students to complete a Bachelor of Science in Business Management and Leadership (BMAL) degree and an MBA within 5 years. For more information about Pfeiffer University’s MBA program, consult the Graduate Studies catalog and/or the Pfeiffer University Business Department. 3-2 Program Overview 150 Semester Hours Minimum: 120 Undergraduate Semester Hours and 30 Graduate Semester Hours. Students must complete all the B.S. graduation requirements by the end of their first semester as a senior (4th year). During the senior year, students will enroll in four (4) MBA courses (one during their first semester and three during their second semester). They will complete the rest of their MBA requirements in the fifth year. Students must complete all undergraduate graduation requirements and the requirements of the BMAL major before they are allowed to walk at the Undergraduate Commencement Ceremony. Admission to the 3-2 Programs in Business Management and Leadership Students who plan to complete an undergraduate BMAL degree and an MBA degree under the 3-2 Program must apply for admission to the program by the beginning of their sophomore year. Application forms may be obtained from the Registrar’s Office. To be accepted into the 3-2 program, students must: · Have a GPA of 3.0 or better. · Apply and be accepted to the MBA (graduate) program before taking any graduate courses. · Final approval of the application is subject to the discretion of the Dean of the Graduate School. · Students who are formally admitted to the BMAL 3-2 Program will be allowed to pre-register for graduate courses and may carry no more than 18 SH per term. · Other students interested in taking MBA (graduate) courses, but not officially belonging to the 3-2 program, must consult with their advisor. Awarding of the 3-2 Undergraduate BS and MBA Degree The 3-2 Program in Business degree will be awarded only after the completion of all the BS and MBA requirements have been met. A student who drops from the MBA degree portion must have satisfied all the BS requirements to