10 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. Class Lab Credits: 0 Clinic Credits: 0
This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered. Class Lab Credits: 0 Clinic Credits: 0
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. Class Lab Credits: 0 Clinic Credits: 0
This course is designed to describe consumer behavior as applied to the exchange processes involved in acquiring, consuming, and disposing of goods and services. Topics include an analysis of basic and environmental determinants of consumer behavior with emphasis on the decision-making process. Upon completion, students should be able to analyze concepts related to the study of the individual consumer. Class Lab Credits: 0 Clinic Credits: 0
This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations. Class Lab Credits: 0 Clinic Credits: 0
Completion Requirements ..................................... 15 Credit Hours Leadership Certificate - C25120F -Day, Evening, and Online This certificate is designed to be an overview of the major functions of leadership and management with an emphasis on critical thinking. Emphasis is placed on exploring the theories and techniques of leadership and teamwork coupled with the management principles of planning, organizing, controlling, directing, and communicating. Students will be able to identify and analyze a personal philosophy and style of leadership and integrate these concepts in various practical situations using moral and ethical judgments honed during this program. Upon completion, students should be able to work as contributing members of a team utilizing these functions of leadership and management.
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. Class Lab Credits: 0 Clinic Credits: 0
This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy. Take MKT-225 Class Lab Credits: 0 Clinic Credits: 0
This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry. Class Lab Credits: 0 Clinic Credits: 0
This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses. Class Lab Credits: 2 Clinic Credits: 0
Source: Wake Technical Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61
