10 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 151Marketing Management4
The role of marketing activities in management of an organization. Emphasis on application of marketing principles to design and implement effective programs for marketing products and services to consumers and industrial users. Market analysis and buyer behavior in the development of appropriate product, pricing, distribution, and promotional strategies.
Psychology of consumers. Methods of psychological research for problems in consumer areas. Impact of personality, learning, motivation, and perception on consumer decisions. Topics include consumer stereotypes, social groups as consumers, advertising, product or brand images and identification, and attitude change in consumers. Recommended: MKTG 151.
Explores the use of mythology, archetypes, and storytelling to create a cohesive and compelling identity for an organization. Focus on how legendary organizations have built trust and created iconic brands by understanding and applying these principles. The use of symbolism (visual and mental) and metaphor to create a theme that is enduring, powerful, and integrated throughout the organization. Explore ways that organizations and people can develop deep and lasting relationships with their customers and other stakeholders through the understanding and application of these storytelling techniques.
How the ideas of tzedek (“justice”) and charity (“love”) apply to marketing to the world’s poorest people (those living on less than $2 a day). Examination of three different perspectives of social justice: Jewish, Christian, and American secular traditions. Each of these three perspectives has unique traditions regarding the role of the individual and the community, and the obligation towards helping those less fortunate. Discussion of differences between morality and ethics based on these three perspectives, as well as approaches to social justice as an obligation, an act of love, or a practical solution. Discuss needs of the poor in emerging nations and how products could be created and distributed in these emerging nations in accordance with these different ethical and moral perspectives. (U2)
JUNIOR OR SENIOR CLASS STANDING Credit Type Code: Letter Grade
MKTG 270Digital Marketing4
Digital Marketing addresses the understanding and use of digital technologies in promoting a brand or business and selling products and services. The course emphasizes the application of digital communication strategies to design and implement effective programs for marketing products and services to consumers and business users.
BUS 155 AND BUS 161 Credit Type Code: Letter Grade
MKTG 275Marketing Analytics4
This course is designed to introduce students to data modeling and analysis techniques as applied to marketing and other business-related examples. Emphasis is on how to use analytical techniques and computer models to enhance marketing decision making in modern enterprises. This course will expose you to various examples that demonstrate the value of marketing analytics in real marketing contexts. As an applied course, there is significant emphasis on correct specification of models and interpretation of results. Students will learn to use marketing analytics software to make marketing decisions.
ECON 156 AND MATH 107 Credit Type Code: Letter Grade
MKTG 311WI: Marketing Research4
Methods of collecting, analyzing, and interpreting data to aid marketing managers in identifying market problems and opportunities and to develop effective marketing strategies. Writing-intensive.
This course explores the process of gaining competitive advantage through new product development and market innovation in a dynamic business environment. It examines the different stages of successful new product development from a marketing perspective including: customer centric idea and concept generation, evaluation and testing, product launch and evaluation.
Senior seminar course for marketing management and marketing analytics majors. This course examines a systematic framework for strategic marketing decision making in the context of a dynamic and evolving marketing environment. Specific emphasis will be placed on how marketing strategy is both impacted by and supports overall organizational strategy. Explores the development and evaluation of marketing strategy from a customer-focused, market oriented perspective. Students will have opportunities to apply these concepts and principles in real world scenarios.
