151 courses with the subject COMM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
COMM 0025Fellows Proseminar I (SNF Paideia Program Course)
The SNF Paideia Fellows Proseminar I introduces sophomore SNF Paideia Fellows to academic research and practice related to the civic engagement mission of the SNF Paideia program. We engage diverse perspectives on the purpose of higher education, the nature of citizenship, the value of civility, and the relationship between individual and community wellness. Students will develop their personal civic identity and wellness goals through intentional course exercises and assignments. The goal of the course is to equip students with the knowledge, skills, experiences, and ethical frameworks for healthy, sustainable and robust civic leadership at Penn and in their local, national, and global communities. This course is open only to SNF Paideia Fellows, who are required to take it during the fall of their sophomore year.
COMM 0026Fellows Proseminar II (SNF Paideia Program Course)
In the SNF Paideia Fellows Proseminar II, Fellows engage in deeper exploration of the themes of dialogue, citizenship, wellness, and service, especially considering potential connections with their chosen major. In this course, junior Fellows investigate engaged scholarship in their home discipline and reflect on the ways their designated SNF Paideia courses influence their research, career, and service trajectories. Buildin on the course materials from Proseminar I, Fellows will delve deeper into the scholarship that evaluates dialogue strategies for the ways they contribute to service, citizenship and wellness. Moving beyond Penn, the course invites several researchers or practitioners at the national or international level to share how they put theory into direct practice addressing real world problems. The culminating assignment is to develop a draft proposal for a capstone project that in some way incorporates SNF Paideia themes. Fellows in this course also develop their leadership skills by mentoring students in the sophomore Fellows course. The goal of the course is to equip students with the knowledge, skills, experiences, and ethical frameworks for healthy, sustainable and robust civic leadership at Penn and in their local, national, and global communities. This course is open only to SNF Paideia Fellows, who are required to take it during the fall of their junior year.
COMM 0050Fellows Proseminar III (SNF Paideia Program Course)
In the SNF Paideia Fellows Proseminar III, students engage a set of questions about how best – as scholars, as citizens, in their personal lives, and in their careers – they can apply the skills and habits of dialogue that they have acquired throughout their tenure as Paideia fellows. As they work towards completion of their major, often tackling a senior thesis or comparable culminating academic project, the fellows will be given extensive opportunities to practice discussing the substance of their work with, and communicating its importance to, people outside of their discipline. And, as the fellows prepare for life beyond Penn, they will learn how the Paideia values of intentionality, curiosity, humility, and community can guide them as they make reflective choices of and within future jobs, relationships, and civic roles. This being the final course in a series of three half-credit courses that fellows take with their cohort, it continues to nurture, and reaps the rewards of, the diverse intellectual community that was forged in the first two proseminars (and through other programs of the SNF Paideia Program). This course is open only to SNF Paideia Fellows, who are required to take it during the fall of their senior year. 0.5 Course Units
Any study of communication entails an understanding of culture, and vice-versa. This course introduces students to the broad interdisciplinary field of cultural studies, enabling them to critically consider how the g everyday culture we consume shapes and is shaped by power dynamics. Having learned about the key concepts, approaches, and questions within cultural studies, students will go on to investigate a range of contemporary cultural texts and communication practices. Case studies spanning pop music, fashion, television, branding, social media and other cultural domains will provide concrete opportunities to apply theoretical frameworks. Students will develop analytical skills to trace how cultural meanings emerge, circulate, and evolve over time and space. Mutually Exclusive: COMM 1230 1 Course Unit
Our worldviews, our ability to communicate with loved ones and friends, and even our food choices are frequently shaped or determined by the different forms of media available to us. But do we ever consider the industrial processes associated with the production, distribution, and consumption of media content? This course examines the development of a wide range of media industries – including entertainment, news, social media, and sports – as well as the ongoing evolution of the processes that produce and distribute content. Mutually Exclusive: COMM 1300 1 Course Unit
Journalism in North America is in a state of dramatic flux: characterized variously as a crisis or a transformation, the journalism industry has seen dramatic shifts as a result of technological change, increasing monopolies, a growing freelance workforce, and a divided public. This course will tackle issues in contemporary journalism from the perspective of those reading the news, those in the news, and those producing the news. This course will cover topics such as disinformation, precarious work, the rise of Substack and other digital platforms, and the emergence of journalist-influencers to ask: Who is journalism for? Who is a journalist today? And why is journalism like this? 1 Course Unit University of Pennsylvania Catalog 1367
Or, Research Methods course from the approved list. (Attribute ACRM) (https://catalog.upenn.edu/attributes/ acrm/) Communication and Public Service Program (ComPS) ComPS Core Course: 1
How can playing games intervene in socioeconomic and cultural systems at a global scale? By engaging with critical scholarly readings and gameplay sessions, students in this course will become familiar with the methods and theories for investigating both gaming cultures and theories of globalization. Class discussions will explore the political stakes of communicating and simulating global issues (such as colonialism, migration, warfare, or climate change) through the medium of games. In addition to weekly assignments, students will pursue a semester- long project that includes choosing a social issue of importance to them, researching it in-depth, and producing a creative intervention that explains how that issue could be addressed through games. No prior experience with gaming is needed, but a willingness to spend several hours of the semester playing games and thinking critically about them is necessary. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
This course invites students to explore the performance of identity on social media apps. We begin by tracing the emergence of the idea of an individual self in early modern Europe and examine two competing ideals in particular: authenticity and self-possession. We will then look to the rise of consumer culture, alongside new visual and electronic media, in the late nineteenth and early twentieth century as crucial context for a “performing” self to emerge. The balance of the course will focus on the online self, from the emergence of the internet to today’s social media era and its multiple forms of managed self-disclosure, from blogs to tweets, from reels to videos. We will explore changing definitions of public and private, algorithmic memory, emotional labor in the workplace, gender and sexuality, and the economics of sharing. A major question the course will pose throughout: How do users balance (or blend) competing demands to be authentic and to promote oneself strategically? 1 Course Unit
This course examines children's relationships to media in their historic, economic, political, and social contexts. The class explores the ways in which "childhood" is created and understood as a time of life that is qualitatively unique and socially constructed over time. It continues with a review of various theories of child development as they inform children's relationships with and understanding of media. It reviews public policies designed to empower parents and limit children's exposure to potentially problematic media content and simultaneously considers the economic forces that shape what children see and buy. The course also provides a critical examination of research on the impact of media on children's physical, cognitive, social, and emotional development. Students in this course produce a proposal for an educational children’s media product as their final project.
This course is an introduction to the field of political communication and conceptual approaches to analyzing communication in various forms, including advertising, speech making, campaign debates, and candidates' and office-holders' uses of social media and efforts to frame news. The focus of this course is on the interplay in the U.S. between media and politics. The course includes a history of campaign practices from the 1952 presidential contest through the election of 2020.
This course examines various images and performances of gender in media focusing on the late 20th century to the present. Using theories from cultural and media studies, film and gender studies, and communication studies, we will explore different processes and practices of gender, specifically in terms of media representations of femininity, masculinity, and other genders. The purpose of the course is to gain insight into the ways in which gender, and its intersections with race, ethnicity, and class, is enacted, represented, and has an impact on cultural formations and communication. We will explore the socio-cultural mechanisms that shape our individual and collective notions of identity and essentially teach us what it means to be gendered masculine or feminine or align with other identifications. The media plays a major role in "constructing" gender, and popular views of what “appropriate” gendering is, in turn, shape how we communicate with each other. In examining cultural myths about gender as well as ongoing debates on gender construction, we will consider how gender is tied in with notions of power, identity, voice, and other defining identity categories (race, socio-economic status, sexuality, etc.) Throughout the course, we will examine a variety of media forms, from film to television to streaming platforms, as well as social media such as Twitter, Instagram, and TikTok. Not Offered Every Year 1 Course Unit
Advertising, it has been observed, is capitalism’s way of saying “I love you” to itself. In this discussion-based course, you will explore what that might mean, for you and for society—to live in a culture that puts buying and selling at its center. Together we will trace how, over a hundred years ago, advertisers began to pair a vision of the good life with a promise to grow the economy. In the century since the advertising industry has co- evolved with, and underwritten, the media we consume—from radio to the internet—helping to drive, even shape, the technologies and businesses that entertain and inform us. In the course, you and your classmates will study advertisers—who they are, what they make, and how their business has changed—alongside the rest of us, in our roles as consumers and (more recently) proprietors of our own self-brands. Along the way we will consider how advertising and consumer culture has spilled over into politics, activism, and the environment. Is there a logic of promotion that connects how we think of ourselves with the lifestyle dreamscapes packaged by the industry? What, if anything, do colorful 1920s magazine ads have to do with the link-in-bio self-selling of our contemporary social media culture? We will consider such questions against the backdrop of recent developments, including data-driven target marketing and the rise of programmatic ads. 1 Course Unit
COMM 2510Good Talk: The Purpose, Practice, and Representation of
Dialogue Across Difference (SNF Paideia) This course is an exploration of dialogue across difference through three lenses: theoretical, practical, and representational. Rather than prescribe a particular model of what dialogue should look like and accomplish, the course exposes students to a diverse range of ideas, narratives, and practices related to dialogue. By the end of the course, you’ll have begun to develop and apply your own working theory and model of dialogue that is aligned with your values and meaningful for the kinds of work you are most invested in doing personally, professionally, or academically. 1 Course Unit University of Pennsylvania Catalog 1369
This seminar provides an introduction to the politics and tactics underlying various types of media activism. The class will examine interventions aimed at media representations, labor relations in media production, media policy reform, activists' strategic communications, and "alternative" media making. The course will draw from an overview of the existing scholarship on media activism, as well as close analyses of actual activist practices within both old and new media at local, national, and global levels. We will study how various political groups, past and present, use media to advance their interests and effect social change. Each member of the class will choose one case study of an activist group or campaign to explore throughout the semester. Not Offered Every Year 1 Course Unit
This course examines the main sociological theories and concepts in the analysis of revolutions, popular protest, and social movements. Special attention will be given to three theoretical traditions: resource mobilization, political process, and cultural analysis. We will study narratives, symbols, performances, and old and new media forms in the construction of identities and solidarities and the mobilization of publics. Historical and contemporary cases from the U.S. and around the world will be examined. Also Offered As: SOCI 2620 1 Course Unit
COMM 2640Media, Culture, and Society in Contemporary China
This course covers Chinese media, culture, and society from the 1970s to the present. It examines the causes and consequences of social and institutional transformation, with an emphasis on civic engagement, cultural change, and the impact of digital media. In analyzing these developments, the course pays special attention to historical contexts and draws on concepts and theories from sociology, communication, and related fields. The course helps students develop nuanced and sophisticated approaches to the understanding of contemporary Chinese media, culture, and society and cross-cultural phenomena more broadly. Also Offered As: SOCI 2640 1 Course Unit
COMM 2830Journey to Joy:Exploring the Science of Joy for Designing a
Happier Life(SNF Paideia Program Course) This course examines the science of joy as a psychological, cultural, and communicative phenomenon, with an emphasis on how joy can be intentionally designed and cultivated in personal, professional, and social contexts. We will explore the role of joy in human well-being, its potential as an intervention for trauma and grief, and its application in leadership, policymaking, and digital media. Through an interdisciplinary lens, students will analyze the motivations behind joy-seeking behaviors, including self-care, manifestation, social connection, and cultural identity. The course will also investigate how various forms of media—such as social media, entertainment, advertising, and digital storytelling—shape our perceptions of happiness and influence emotional well-being. By engaging with empirical research, real-world case studies, and hands-on user research methods, students will develop (1) a broad understanding of how joy is constructed, communicated, and experienced across different communities and (2) the conceptual and methodological tools to evaluate and design experiences that foster joy in media, technology, and everyday life. Mutually Exclusive: COMM 6030 1 Course Unit 2026-27 Catalog | Generated 08/03/26
This course examines the construction of masculinity in American and global media, highlighting how masculinity developed in parallel to social, cultural, economic, and political norms. Using case studies and multiple theoretical approaches, we will seek to understand how constructions of masculinity across the world have served to uphold - or challenge - the status quo. Analysis of individual texts across time periods and different cultural contexts will also help us better come to terms with the idea of masculinity - and its proliferation across media platforms. Not Offered Every Year 1 Course Unit
This course will focus on the decisions and events of the first One Hundred Days of the second Trump presidency in light of historic precedent and the factors that have typically accounted for success and failure of a president's term in office. Our assessment of the Trump transition will attend to multiple contextual issues: immigration and trade issues, the border, hemispheric relations, the wars in Gaza and Ukraine, confirmations, the issuance of executive orders and the passage of legislation. The course objective is to enhance students’ understanding of the presidency and national political leadership, with special emphasis on the critical role played by political communications. This course is a directed research seminar. Students will be required to write short reports and a final research paper on a relevant topic approved by the instructors. Students will be expected to base their papers, in part, on primary research materials such as historical materials available in online archives pertaining to past presidents and transitions and/ or interviews with or studies of past and present presidential staff, politicians, lobbyists, presidential appointees, journalists, and consultants involved in or knowledgeable about the transition process. Students will be expected to contribute fully to weekly discussions that will feature distinguished visitors experienced in presidential and national politics. 1 Course Unit
Special topics course covering a variety of topics in communication. A detailed course description can be found in the Section Details area of the term offering, or by visiting the Annenberg School for Communication website: https://www.asc.upenn.edu/undergraduate/courses. Not Offered Every Year 1 Course Unit
Special topics course covering a variety of topics in communication. A detailed course description can be found in the Section Details area of the term offering, or by visiting the Annenberg School for Communication website: https://www.asc.upenn.edu/undergraduate/courses. Not Offered Every Year 1 Course Unit
This seminar provides a scholarly counterpart for students' internships in various communication-related organizations. Through individually selected readings, class discussion, and individual conferences, students develop their own independent research agendas which investigate aspects of their internship experience or industry. In written field notes and a final paper, students combine communication theory and practice in pursuit of their individual questions. Two Term Class, Student may enter either term; credit given for either 1 Course Unit
COMM 3130Computational Text Analysis for Communication Research
In this 'big data' era, presidents and popes tweet daily. Anyone can broadcast their thoughts and experiences through social media. Speeches, debates, and events are recorded in online text archives. The resulting explosion of available textual data means that journalists and marketers summarize ideas and events by visualizing the results of textual analysis (the ubiquitous 'word cloud' just scratches the surface of what is possible). Automated text analysis reveals similarities and differences between groups of people and ideological positions. In this hands-on course students will learn how to manage large textual datasets (e.g. Twitter, YouTube, news stories) to investigate research questions. They will work through a series of steps to collect, organize, analyze, and present textual data by using automated tools toward a final project of relevant interest. The course will cover linguistic theory and techniques that can be applied to textual data (particularly from the fields of corpus linguistics and natural language processing). No prior programming experience is required. Through this course students will gain skills writing Python programs to handle large amounts of textual data and become familiar with one of the key techniques used by data scientists, which is currently one of the most in-demand jobs.
COMM 3280Drawing the Blue Line: Police and Power in American
Popular Culture (SNF Paideia Program Course) The police are one of the most heavily imagined institutions in American popular culture. From Cagney and Lacey to Colors, Law & Order, The Wire and The Watchmen, evolving depictions of law enforcement help us to understand larger socio-cultural shifts that have occurred from the post-1968 riots to the dawn of the Black Lives Matter movement in the mid-2010s and police abolition in the early 2020s. Using case study and textual analysis approaches, students will examine how specific police procedurals, movies, and other cultural texts showcase police authority in relation to certain communities, and consider how these texts reflect, uphold, and/or challenge prevailing views on law and order and criminal justice. Our explorations of how media and cultural industries have framed policing will pay particular attention to questions of power, race, gender, sexuality, class, and geography. These explorations will also include learning about and learning to dialogue, given the diverse – and often contentious – views about policing in America. Students will have an opportunity to interact with speakers representing different positions that relate to mediated perceptions -- as well as lived experiences of -- policing. Class assignments and activities will enhance students' abilities to productively discuss complex issues that are frequently sanitized or homogenized within U.S. popular culture. Not Offered Every Year 1 Course Unit
Living with surveillance has become a predictable feature of contemporary life. From work to school to online dating, surveillance shapes many facets of our daily behaviors and activities. What can feminist theory bring to questions of surveillance? How have feminist tactics been used to resist surveillance? And can surveillance ever be a form of feminist caregiving? In the first part of this course, we analyze different forms of feminist thinking, including Black feminism, indigenous feminism, crip feminism and more. From there, we turn to legal, political, cultural and activist case studies related to surveillance. Putting them together, we consider how feminist frameworks can help us to analyze practices and technologies of surveillance. This is an interdisciplinary course that brings together internet studies, queer theory, science and technology studies, human computing interaction, surveillance studies and cultural studies in order to understand the social and historical dimensions of feminism and surveillance. Not Offered Every Year Also Offered As: GSWS 3350 Mutually Exclusive: GSWS 3360 1 Course Unit 2026-27 Catalog | Generated 08/03/26
From the earliest message boards and email chains, the internet has given people a way to connect, not just digitally but sexually. Porn, online dating, sex education: digital technology has made it easier for people to find each other and explore sexuality, but these same tools have also been used in relationships that are exploitative and criminal. In this course, we look at the different connections between sex, gender, queerness and the internet: changing policies regulating sex (like FOSTA and SESTA), the platforms that have created controversies around sex (for example, craigslist, tumblr and Grindr) and shifting norms around how sex and sexuality manifest online. This is an interdisciplinary course that brings together internet studies, queer theory, and cultural studies in order to understand the social and historical dimensions of sex, sexuality and digital technologies. Not Offered Every Year Also Offered As: GSWS 3360 Mutually Exclusive: GSWS 3350 1 Course Unit
COMM 3370Public Health Communication in the Digital Age
This course is designed to explore the role of public health communication in the digital age to influence health behavior change in several areas: infectious disease pandemics, tobacco and substance use, mental health, cancer, nutrition and physical activity and others. Throughout the course, we will discuss a number of important considerations when designing and implementing public health communication interventions. Students will be introduced to theories of health behavior change, models of persuasive communication, practical issues in the design of effective health communication programs, countering misinformation, community engagement, audience segmentation, cultural tailoring to specific audiences, evaluation approaches, ethics, and communication inequalities. We will also explore the use of digital technologies and social media platforms, entertainment education, popular media, and social marketing in delivery of public health communication interventions. Not Offered Every Year 1 Course Unit
This course aims to provide students with a critical understanding of journalism. It combines theoretical perspectives on the making of news with primary source material produced by and about journalists. Students will analyze theoretical material on journalism -- about how news is made, shaped, and performed -- alongside articles and broadcasts appearing in the media, interviews with journalists in the trade press, and professional reviews. Topics include models of journalistic practice, journalistic values and norms, gatekeeping and sourcing practices, storytelling formats in news, and ethical problems related to misrepresentation, plagiarism, and celebrity.
How are adolescents represented in media and what effects do these portrayals have on developing teens, including in the context of climate change? What makes adolescents a “jackpot market” to be targeted by advertising, and how can they be swayed by mediated efforts to encourage health-promoting and pro-climate behaviors? What does the increasingly mediated nature of everyday life mean for adolescents, their friends, and their families during their journey into adulthood amidst a climate crisis? We will explore these questions by reading key empirical studies and by critically analyzing film, public service announcements, and climate change-related media portraying and/or targeting adolescents from the 1950s to the present day. Not Offered Every Year 1 Course Unit
This course explores theories, debates, and frameworks in African American popular culture. Drawing on Africana, Gender and Sexuality, Communications and Performance Studies, it examines histories of Black representation across a number of performance forms. Television, film, dance, theater, music and more will be explored to interrogate the ways blackness has been defined, framed, and disseminated. What are the micro-politics through which racial difference is produced? How have Black people redefined and wrestled with questions of authenticity and "the real"? What are the capacities and the limits of popular culture to both render and shape Black life? In examining blackness through a number of performance mediums, we will consider the creative labor that Black people produce, and the processes of racialization produced through Black bodies. Not Offered Every Year Also Offered As: AFRC 3451, GSWS 3451 1 Course Unit
In this applied media history course, students will work with the HBO Oral History Project, a series of 38 wide-ranging interviews with key figures in the channel’s creation and early development. Working in groups, students will research, script, record, and edit a series of podcast episodes, using audio extracted from the project. Readings and screenings on television history, the emergence of cable in the 1970s, and HBO in particular will be combined with readings, guest lectures, and audio on the development of podcasting as a distinctive medium. The course will rotate between two modes. The television and podcasting history components of the course will be conducted as a discussion-based seminar. In the applied workshop mode, students will be exposed to podcasting best practices, equipment, and software. Over the course of the semester, students will develop and produce standalone podcast episodes, linked by themes established in discussion. No prior podcasting or audio-editing experience is required. 1 Course Unit
This seminar examines how media represent the lives and journeys of people who migrate from the Global South. We explore how migrant stories are framed and circulated across different media networks and we address how public perceptions of migrants shift based on factors such as gender, race, class, and disability. We also consider the affordances and pitfalls of heightened visibility when migrants turn to new media to represent themselves and advocate for rights and recognition. Course materials will include different types of non-fiction media (documentaries, news reports, online content, social media posts) created by a variety of stakeholders (e.g. corporate newsrooms, governments, NGOs, migration activists). 1 Course Unit
COMM 3600Understanding the Political Economy of Media
This course has two aims. First, assuming that communications are central to any society, it situates media systems within larger national and international social relationships and political structures. Second, this course critically examines the structures of the communication systems themselves, including ownership, profit imperatives, support mechanisms such as advertising and public relations, and the ideologies and government policies that sustain these arrangements. Considering case studies ranging from traditional news and entertainment media to new digital and social media, the course provides a comprehensive survey of the major texts in this vibrant sub-field of media studies. Not Offered Every Year 1 Course Unit
Global media industries have long been fascinated with the idea of the apocalypse, particularly humanity's attempts at survival against (seemingly) mindless hordes. Whether in the form of zombies or infected masses, cultural industries' preoccupation with humankind's collapse - and potential resilience - has led to lucrative film, comic, and television franchise universes. Using texts from around the world, including - but not limited to - The Night of the Living Dead, The Walking Dead, Black Mirror, Reality Z, Dead Set, KL Zombie, The Road, Ravenous, Bird Box, Train to Busan, Kingdom, Adventure Time, and The Girl with all the Gifts, this course invites students to explore the ways in which media and cultural industries seek to define human existence through the Otherness of the undead/infected. Central to the course will be an examination of the ways in which post-apocalyptic portrayals of human survival amidst rampaging hordes include important commentaries and subtexts about race, gender, power, and class, as well as the connections to a political moment or era. Not Offered Every Year 1 Course Unit University of Pennsylvania Catalog 1373
Communication technologies, including the internet, social media, and rapidly evolving AI tools, create the infrastructure and interface through which many of our interactions take place today. This form of networked communication opens new questions about how we establish relationships, engage in public conversation, seek information, build a sense of identity, or participate in social change. The ubiquitous adoption of new technologies has also produced, as a byproduct, new ways of observing the world: our interactions with other people and with machines (e.g., chatbots, search engines) leave a digital trail that, if followed, can help us unravel the effects of communication in unprecedented ways. This course will give you theoretical tools to critically analyze the impact that networked technologies have on social life and inform your assessment of current controversies and open debates surrounding the social impact of these technologies. Not Offered Every Year 1 Course Unit
This course invites students to explore the enduring power of ritual in modern life. We will study rituals that unfold at the local level (prayers, proms, parades) as well as those that most of us experience only via the media (Oscars, Super Bowls, Inaugurations). We will examine how rituals forge and strengthen social connections within and across communities and how they create and communicate boundaries between "us" and "them" and between "desirable" and "deviant" behaviors. We will explore how rituals both resist and contribute to social change, consider the role of media and technology in shaping contemporary ritual practices, and examine the creativity of ritual participants. In this interactive course, students will gain hands-on research experience conducting original fieldwork on rituals of their choosing. They will learn how to interpret the language of ritual and how to develop and present compelling research proposals.
COMM 3940India on Screen: How Global Media Industries Shape Culture
and Politics This course offers an overview of media, culture, and society in contemporary South Asia and the South Asian diaspora worldwide. Engaging with a diversity of media forms and cultures across the subcontinent – Hindi and regional-language cinemas, television, podcasts, social media platforms, and streaming video – we will explore what the histories of media technologies and the production, circulation, and consumption of media reveal about cultural and political developments in South Asia and the South Asian diaspora worldwide. Readings and assignments are designed to help students situate media technologies, forms, and artifacts in relation to broader political- economic, social, and cultural issues involving nationalism, religion, caste, gender, and sexuality. 1 Course Unit
This course examines the vital aspect of communication as a tool of the modern Presidency. Reading and class discussions focus on case studies drawn from modern Presidential administrations (beginning with FDR) that demonstrate the elements of successful and unsuccessful Presidential initiatives and the critical factor of communication common to both. This course is also an introduction to primary research methods and to the use of primary research materials in the Presidential Library system. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
This course examines the evolving media landscape and the political process from three perspectives: 1) the voter, 2) political campaigns and candidates, and 3) the evolving and expanding media environment. The course opens with a broad overview of the main theories of political communication and a historical review of the role played by new media technologies in U.S. political campaigns leading up to 1996, the year the internet debuted in presidential campaigns. The course then follows this evolution from the 1996 presidential campaign to the present. We will take a deep dive into the landmark changes brought on by new media technologies to mobilize, persuade, inform, and fundraise around modern presidential campaigns. Students will gain an understanding of the shifting role of social media and Big Tech as it relates to political conten moderation, misinformation, campaign speech/ads, laws governing voting, measuring public opinion, media coverage and participation. Not Offered Every Year 1 Course Unit
Special topics course covering a variety of topics in communication. A detailed course description can be found in the Section Details area of the term offering, or by visiting the Annenberg School for Communication website: https://www.asc.upenn.edu/undergraduate/courses. Not Offered Every Year 1 Course Unit
The independent study offers the self-motivated student an opportunity for a tailored, academically rigorous, semester-long investigation into a topic of the student's choice with faculty supervision. Students must complete and file a designated form, approved and signed by the supervising faculty member and the Associate Dean for Undergraduate Studies. This form must be received by the Undergraduate Office before the end of the first week of classes in the semester in which the independent study will be conducted. 1 Course Unit
This seminar will examine American attitudes toward globalization and the role of the media in shaping public opinion toward events and people beyond our borders. Students will participate in original research on attitudes toward issues tied to globalization such as immigration, international trade, support for international organizations, isolationism, and so forth. Students will also spend time systematically studying the implications of American media coverage of these issues. Not Offered Every Year Also Offered As: PSCI 4209 1 Course Unit 2026-27 Catalog | Generated 08/03/26
COMM 4110Communication, Activism, and Social Change
This course examines the communication strategies of 20th and 21st-century social movements, both U.S. and global. We analyze the communication social movements create (including rhetorical persuasion, art activism, bodily argumentation, protest music, media campaigns, public protest, and grassroots organizing), and the role of communication in the identity formation, circulation, and efficacy of social movements. We also consider the communication created by forces seeking to undermine social change, define the study of social movements from a communication perspective, identify major historical and contemporary movements, and apply theories of communication and social change to "real world" activism. Students are required to research and design their own social movement campaign. Not Offered Every Year 1 Course Unit
The phenomenal expansion of digital media infrastructures and platforms are transforming the production, promotion, and circulation of films, television programs, music, video games, and other media entertainment and popular cultural forms. Moreover, media artifacts routinely move across national borders with audiences playing an increasingly participatory role. This course focuses on the operations, discourses, and logics that drive contemporary media industries in major media capitals around the world including Mumbai, Seoul, Istanbul, Mexico City, Dubai, and Los Angeles. Taking a historical approach, we will examine the economic, political, and socio-cultural factors that shape developments in the media industries, relationships between powerful centers of media and cultural production, and the ways in which industry professionals respond to the challenges and opportunities of digitalization and new geo-political alignments in the 21st century. Mutually Exclusive: COMM 5180 1 Course Unit
COMM 4206How Divided Is America? Polarization in the United States
This class explores whether or not America, and its politics, are divided. Is the American public polarized? What about political elites? Is there any connection between mass and elite polarization? What do we even mean when we say some group is “polarized”? This class will explore these questions in some detail. We will begin at the elite level and ask whether the political class is now more polarized than it was a half century ago. The answer will be a fairly unambiguous “yes.” We’ll then explore several different explanations for why elites have become more divided since mid-century. After that, we’ll turn our attention to the mass public. The situation there will be considerably more complicated, with evidence both for and against polarization. We’ll explore this evidence in some detail and try to document the ways in which the American public has —and has not—become more polarized over time, paying attention to differences based on issues as well as affect/sentiment toward the other party. Finally, we’ll conclude by exploring the effects of polarization on th legislative process and the mass electorate, and ask what (if anything) can or should be done about polarization. Fall, odd numbered years only Also Offered As: PSCI 4206 1 Course Unit University of Pennsylvania Catalog 1375
Offered every four years to coincide with the U.S. presidential election cycle, this course focuses broadly on the Democratic and Republican national conventions and the post-conventions campaign lasting until election day. Seminar members will travel to one of the two conventions where they will attend a variety of events and gain an in- person understanding of the convention process and the evolving role of conventions in relation to party nominee selection. Students will explore how political appeals are fashioned and presented; how campaign themes develop; how efforts are split between persuading the electorate versus mobilizing the party faithful; the role of political parties, non- governmental organizations (NGOs), and political action committees (PACs); how the campaigns forecast governance and serve American democracy. Students will produce comprehensive group reports on the conventions, debates, or major aspects of the unfolding campaigns. Not Offered Every Year 1 Course Unit
Digital information and communication technologies are intertwined with our everyday lives, from banking, to working, and dating. They're also increasingly crucial parts of our most powerful institutions, from policing, to the welfare state, and education. This course examines the ways that these technologies combine with traditional axes of inequality like race, gender, and class in ways that may deepen social inequality. We'll consider major approaches to understanding digital inequalities and apply them to case studies of both problems and solutions. Students will learn to critically analyze policies and programs from a variety of perspectives, and to evaluate the promise of digital technologies against their potential perils.
Algorithms regulate many areas of social life: they shape the information you see online, how resources are allocated, or how hiring and matching happen in private and public settings. In these and many other examples, algorithms rely on data informing the automated decisions they encode. Our ability to think critically about that data is, thus, paramount to understanding how the algorithms operate. In this course, we will discuss how data is transformed into information and actionable knowledge. You will learn how to question data to ensure their validity, reliability, an representativeness. Understanding how data are collected, analyzed, and used is key to being able to demand transparency in automated decision-making, and to exercising our democratic role of demanding accountability when decisions are made based on questionable data. 1 Course Unit
COMM 4500Research Course in Social Psychology: How to Change
Beliefs, Attitudes, and Behaviors This seminar explores how and why people change their minds and actions. Are belief change and attitude change the same process? Why do some behaviors resist influence while others shift easily? Through readings and discussions, students will investigate theoretical and empirical distinctions among these constructs, analyze interventions aimed at modifying each, and design their own studies to test new d approaches. Readings will cover foundational and recent research on persuasion, misinformation, and behavioral interventions. By the end of the course, students will be equipped to evaluate and develop evidence-based strategies for behavior change in applied domains such as health, policy, and communication. In summary, this progression (belief # attitude # behavior # integration # design # execution) mirrors how social psychologists move from theoretical insights to practical applications. The class will combine advanced readings, discussion, and applied activities aligned with the course’s learning objectives. You will design and conduct an experiment testing novel methods of changing s, beliefs, attitudes, or behaviors, program the study using appropriate software, and apply your prior knowledge of statistical analysis. The experiment will be designed, implemented, and analyzed collaboratively in small groups, while each student will write an individual research paper reporting and interpreting the results. This format balances targeted readings with active learning, offering a full research experience that complements rather than duplicates traditional seminar coursework. The readings are selective, allowing you to focus deeply on core works while dedicating substantial time to designing, conducting, and analyzing your own research. This seminar is ideal for students preparing for graduate study or research careers in social psychology, communication, or behavioral science. It will also benefit students pursuing careers that require analyzing evidence and understanding human behavior, including consulting, law, public policy, or medicine.
COMM 4590Social Networks and the Spread of Behavior
This course explores the nature of diffusion through social networks, the ways networks are formed and shaped by social structures, and the role they play in health behavior, public policy, and innovation adoption. Topics include: the theory of social networks; the small world model of network structure; constructing models to represent society; the social bases of the adoption of innovations and the spread of new ideas; the role of social networks in controlling changes in public opinion; the emergence of unexpected fashions, fads, and social movements; and the connection between social network models and the design of public policy interventions. Students will learn how to use the agent-based computational modeling tool "NetLogo", and they will work directly with the models to understand how to test scientific theories. We will examine the basic theory of social networks in offline, face-to-face, networks, as well as the role of online networks in spreading new ideas and behaviors through social media. Long standing debates on the effects of social networks on changing beliefs and behaviors, their impact on social change, and ethical concerns regarding their potential manipulation will be given careful consideration throughout. Students will be taught new skills that will enable them to use and develop their own agent-based models. Not Offered Every Year OR SOCI 2000 OR URBS 2000) 1 Course Unit
COMM 4797Honors & Capstone Thesis Proposal Seminar
The senior thesis provides a capstone intellectual experience for Honors students and Communication and Public Service Program (ComPS) participants. Students conduct a primary research study on a communication-related issue over the course of two semesters. Students should consult with and arrange for a faculty supervisor no later than the summer before senior year. Students must also file a designated form and topic statement, approved and signed by the supervising faculty member, no later than the first day of class. Required of all students planning to enroll in COMM 4897 or COMM 4997 in the Spring. All Honors students must have a 3.5 cumulative GPA at the end of junior year for eligibility. See the Annenberg website for complete eligibility requirements.
Special topics course covering a variety of topics in communication. A detailed course description can be found in the Section Details area of the term offering, or by visiting the Annenberg School for Communication website: https://www.asc.upenn.edu/undergraduate/courses. Not Offered Every Year 1 Course Unit
Second semester of two semester thesis course. Completion of COMM 4797 with a grade of 3.3 or higher and a 3.5 cumulative GPA at the end of the Fall semester of senior year are required for enrollment. The Senior Honors Thesis provides a capstone intellectual experience for students who have demonstrated academic achievement of a superior level. Students complete the primary research project started during COMM 4797.
This seminar will introduce you to the field of communication through weekly discussions with faculty about the intellectual roots of their work and current research agenda. The weekly sessions will showcase the range and relevance of the research questions that define different areas of communication scholarship. We will also discuss the epistemological principles, methodological approaches, and modes of inquiry that allow us to address those research questions. By the end of the semester, you will be able to locate different areas of scholarship within the broad field of communication, identify connections between ideas and intellectual traditions, and engage with timely research questions to are currently shaping the field.
This course allows students to think through the concept of “code” from several critical vantage points, focusing particularly on both how codes carry politics and how those politics determine and define relationships of power. Code, as we will see, can be based on a wide variety of phenomena, from coding as categorization, to coding as passwords, and to coding as computer programming languages and software. These varied understandings of code force us to consider how exactly the politics of code may interact with—and determine—the everyday. 1 Course Unit
COMM 5025Critical Archival Literacy and Methodology
What are archives? Who or what determines the archival value of something? This course begins with examining the nature of records and archives through time, exploring the concepts of traditional custodial, post-custodial, and contemporary alternative custodial models of archiving. We will trace the history of the archival profession and its missions, roles, values, and discuss the challenges facing archives today, including ownership, archival authority, archival silences, access, representation, and ethics. Throughout the semester, we will discuss how archives are created, collected, and evaluated, and the power and role of archives in culture and research. This course is designed to provide students with a solid foundation of theory, methodology, and practice of archival science and literacy. It prepares students to conduct scholarly research and develops critical thinking skills in relation to records in all forms in the context of business or government, public needs, scientific research, or the protection of cultural heritage. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
This course traces the contours of the emerging immersive media industry. It lays the foundation for students to think critically about immersive media technologies and practices, including augmented and virtual reality, digital twins, and spatial computing amongst others. The course surveys a range of contexts where immersive media products are being rapidly adopted: from virtual production and culture and entertainment to city planning using virtual twins, and a revolution in healthcare with the help of XR technologies. Students will develop their own critical understanding of immersive media products and practices, learn from leading industry experts, and gain a deeper knowledge of how these technologies operate and are re-shaping our media landscape as we know it. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
We are experiencing an upheaval of the information ecosystem, with profound consequences for the health and function of democracies. This course will examine the governance of media and information technology-–using both a historical lens and a modern policymaking toolkit. In the U.S., today’s information technologies are being governed through legal frameworks from an earlier era. We will trace laws from their historical roots to their impacts on today’s emerging technologies, including digital news, online platforms, and artificial intelligence. From the telegraph to the Google anti-trust case; from the telephone to common carriage and net neutrality; from the radio to spectrum policy for 5G internet; and from fair use to the development of AI. Further, students will develop a multi-faceted toolkit essential for designing, assessing, and implementing information and technology policy. Specifically, students will: (1) improve their understanding of the available policy levers, their trade-offs, and how these interventions are implemented by government bureaucracy. This aspect of the class will be comparative, including international policy, especially the European Union. (2) deepen their technical knowledge of software and algorithmic systems to better reason about their impact on the information ecosystem. (3) sharpen their ability to interpret evidence from computational social science to inform policymaking. The course will draw from the instructor’s recent experience in technology and AI policy in the Biden White House and will further incorporate leading practitioners and policy experts as guest lecturers. 1 Course Unit
Digital Marketing and Media Innovation is an applied, forward#looking course that examines how brands, media companies, creators, and organizations communicate, influence, and drive growth in an environment shaped by digital platforms, algorithms, artificial intelligence, and rapidly changing audience behavior. The course integrates strategic communication, data#driven marketing, content and storytelling, platform strategy, creator ecosystems, and emerging technologies. Through analytical frameworks, case studies, hands#on exercises, and a capstone strategic plan, students develop the skills and perspective needed to design effective digital marketing and media strategies and to operate confidently at the intersection of marketing, media, technology, and innovation across industries. 1 Course Unit
The phenomenal expansion of digital media infrastructures and platforms are transforming the production, promotion, and circulation of films, television programs, music, video games, and other media entertainment and popular cultural forms. Moreover, media artifacts routinely move across national borders with audiences playing an increasingly participatory role. This course focuses on the operations, discourses, and logics that drive contemporary media industries in major media capitals around the world including Mumbai, Seoul, Istanbul, Mexico City, Dubai, and Los Angeles. Taking a historical approach, we will examine the economic, political, and socio-cultural factors that shape developments in the media industries, relationships between powerful centers of media and cultural production, and the ways in which industry professionals respond to the challenges and opportunities of digitalization and new geo-political alignments in the 21st century. Mutually Exclusive: COMM 4180 1 Course Unit University of Pennsylvania Catalog 1379
The MCMI Capstone Research Seminar provides structured, faculty- guided mentorship to help students develop a robust and well- designed media industries research project. Building on the intellectual foundations established in the program’s first semester, the course guides students through the iterative process of refining a research topic, formulating a feasible and appropriately scaled research question, and mapping the conceptual frameworks and scholarly conversations their project will engage. Because the early stages of project development often involve trial, error, and recalibration, the seminar emphasizes frequent feedback, proposal drafting, and thoughtful scoping of the project’s aims. Throughout the term, students design and implement their data-gathering strategy, which may include interviews, field observations, focus groups, or the use of publicly available datasets. By the end of the semester, they are expected to complete their primary research and conduct a comprehensive review of relevant academic and industry literature. The course culminates in a capstone proposal that articulates the research question, intended audience, significance, conceptual grounding, and analytic plan. This proposal serves as the foundation for writing the full capstone project. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
Total Course Units 8 • Of the three electives, two must be MCMI. See advisor for guidance and for possible new course options. • Up to one of the required three elective courses can be taken outside of ASC (e.g., Marketing, Economics, Engineering, Law, Public Health, Political Science, Cinema and Media Studies, etc.).#Many ASC faculty have joint appointments, which adds further breadth to students’ experience and learning Students are required to maintain at least a 3.0 to graduate with the MCMI degree. Transfer credit is not accepted for this program. 2026-27 Catalog | Generated 08/03/26
The logic of scientific inquiry and the nature of research. Hypothesis development, research design, field and laboratory observation and experimentation,measurement, interviewing and content analysis, sampling, and basic statistical analysis. Required of all degree candidates. Open only to graduate communication students.
How do social scientists create new knowledge? What are the qualitative processes and philosophies of knowing for communication scholars? This course provides students with a range of theories and frameworks for gathering data and developing claims, as well as understanding the limits of social science inquiry. Key areas of focus are identifying research questions, research ethics, understanding evidence, making causal claims and scholarly writing. COMM 5230 is required of all degree candidates and open only to graduate communication students. Not Offered Every Year 1 Course Unit
This course is designed as a PH.D.-level introduction to the study of political communication, and is recommended as a foundational course to be taken early in ones course of study for students interested in political communication as a primary or secondary area of research and teaching. As an introduction to the field it is structured to cover a wide- range of topics and approaches, including media institutions and the effects of both mass mediated and deliberative communications. While no single course can provide comprehensive coverage of a subfield with as long and diverse a history as political communication, our hope is that you will leave this course with a strong grasp of the major theories, trends, methods, findings and debates in this area of study, as well as the gaps in our knowledge and promising directions for future research. Not Offered Every Year 1 Course Unit 2026-27 Catalog | Generated 08/03/26
Discourse Analysis examines both verbal and non-verbal communication to explore the making of claims of meaning, truthfulness, and authority, in everything from political speech to advertising to scientific reports. The course presents a range of methods and theoretical frameworks for analyzing discourse in a wide variety of social contexts (journalistic, legal, political, medical, familial). Readings and exercises draw from theories of signs, symbols, gestures, and language to analyze communicative acts and events. The goal of the course is to provide a solid grounding in the theories of speech, writing, symbols, and images, and to survey a d broad array of empirical studies that have grown out of these theoretical frameworks. The course is appropriate for graduate students and advanced undergraduates. Also Offered As: SOCI 5400 1 Course Unit
COMM 5500Introduction to Computational Text Analysis With R
This methods course is intended to introduce computational social science skills to students with no computer programming background. Students will apply these skills to an individual research project that analyzes, visualizes, and draws meaningful conclusions about digital text data. By the end of the course they will be prepared to conduct basic computational social science research as well as continue their computational education in other classes or independently. 1 Course Unit
This seminar will examine contemporary affect theory and its relationship with Michel Foucault's theory of power. We will begin by mapping out Foucault's "analytics of power," from his early work on power knowledge to his late work on embodiment, desire, and the care of the self. We will then turn to affect theory, an approach which centralizes the non-rational, emotive force of power. No previous knowledge of theory is required. Also Offered As: COML 5520, GSWS 5520, RELS 5520 1 Course Unit
COMM 5530Research Seminar on Computational Social Science
This is a graduate research seminar in which top researchers in the field of Computational Social Science will present cutting-edge research. Our focus will be on carefully reading the speaker's work, and discussing in detail their theoretical models, empirical methods, and overall scientific contribution. Participants will also present in the seminar, which will help to prepare them for professional presentations of their work at conferences and job talks.
This seminar studies culture as values, scripts, practice, and performance in the contexts of everyday life, social class, social movements, and technological change. We approach politics, society, institutions, identities, and social change as dynamic processes and complex interactions at both micro/meso and meso/macro levels. We will examine the production, reception, and circulation of signs, symbols, and stories in multiple media formats and on social media. Special attention will be given to how to rethink cultural sociology from the perspective of digital sociology and platform society. Readings include both classic authors and contemporary works from sociology and communication studies. Also Offered As: SOCI 5610 1 Course Unit
COMM 5630Doing Media Studies: Theories, Frameworks, and Methods
This seminar provides an introduction to theoretical and methodological developments in media and critical-cultural studies from the 1960s until the present. We will examine how a range of theoretical frameworks and methods that are central to media and communication research – textual and discourse analysis, ethnographic techniques, archival and historical research, memory studies, science and technology studies, postcolonial studies, and so on – emerged in conversation with broader philosophical and theoretical debates across the humanities and the social sciences. Taking a comparative approach – reading scholarship that addresses a range of media forms and technologies, cultural contexts, and historical periods – we will map the development of the field by exploring four distinct but overlapping terrains: ‘texts’ and discourses; audiences, users, and publics; industries and institutions; and media history and historiography. Throughout, we will pay close attention to research design, the promises and limits of various qualitative and interpretive research methods (in-depth interviews, participant observation, close reading, etc.), and most importantly, connections and disjunctures across theoretical frameworks, types of evidence, and narrative style and argumentation. 1 Course Unit
This course surveys classic and contemporary theory and research in the area of attitude formation and change and examines the principles of social information processing that underlie attitudes. We cover some of the basic concepts of the psychology of attitudes, including attitude structure and measurement at both conscious and unconscious levels. After this introduction, we will review persuasion approaches, the role of affect and fear in communication, influences of past behavior, to finally turn to models that explain behavioral change and allow researchers and practitioners to design ways of modifying recipients' actions. Not Offered Every Year Also Offered As: PSYC 5770 1 Course Unit University of Pennsylvania Catalog 1381
What do histories of media technologies and the production, circulation and consumption of media artifacts reveal about cultural and political developments across the postcolonial world? What happens when media and communication technologies become the site of intelligibility instead of serving as a conduit for investigating some other questions(s) (globalization, nationalism, secularism, etc.)? What new life-worlds come to the fore when we think the postcolonial world with digital media? With these broad questions in mind, this seminar offers a critical introduction to the unfolding impact of digitalization across the postcolonial world. Situating digital infrastructures and platforms in relation to diverse media forms and cultures across print, national and regional cinemas, television, and pirate and other non-formal media circuits, readings and assignments are designed to help students locate the digital turn in relation to broader political-economic, social, and cultural forces that transformed the ‘rest of the world’ beginning in the 1980s. Drawing on scholarship from global media and communication studies, cultural studies, postcolonial studies, cultural anthropology, and science and technology studies, we will adopt a trans-regional and connected histories approach to examine how digital media are positioned in relation to existing media infrastructures, changing urban environments, the ongoing transformation of established sound and screen industries, and emergent forms of everyday media practice and use that are reconfiguring socio-cultural, political, and economic terrains. From massive state-driven digital identity projects to YouTube influencer cultures, from Twitter and primetime television to WhatsApp and political rumors, readings and discussions will reflect on enduring concerns of representation, identity, and power while grappling with logics of algorithmic curation, datafication, and user-participation. 1 Course Unit
What we think and do is shaped by social interactions: the behavior we see in other people or the information we receive from them. We pay attention to what our friends do, we monitor news through social media feeds, and we are more likely to adopt ideas already embraced by our groups of reference. Networks are behind those (and, by extension, most) dimensions of social life: they offer the language to capture the invisible structure of interdependence that links us together. Networks also offer the means to analyze dynamics of diffusion, the pathways of influence, and the effects of media in an increasingly interconnected information environment. The aim of this course is to introduce networks and the relational way of thinking. Students will learn how to read, interpret, and design network-based research; how to go from concepts to metrics; and how to draw and interpret networks through the lens of substantive research questions. We will pay equal attention to the theory and the empirics of network science, and set the foundations for more advanced research on networks.
COMM 6030Journey to Joy: Designing a Happier Life for Social Work
Social Policy and Non-Profit Leaders What does joy really mean? Could joy be an intervention for complex trauma, pain, grief, and loss? How does joy show up in policy making and leadership? This innovative new course combines cutting-edge research, practical techniques, and real-world examples to help you understand the power of joy and develop community-informed, anti- racist strategies for promoting it. From exploring the latest in clinical intervention, popular ideas around manifestation, self-care, and #Blackjoy, to examining the role of technology and cultural differences, you will gain a culturally humble and comprehensive understanding of what it takes to design a happier life. This course includes a blend of immersive, hands- on activities, short lectures, and engaging reflexive discussions that will leave you feeling inspired and empowered. Whether you are social work, non-profit leader or social policy student, or someone who wants to increase their own experiences of joy and happiness, this course is a perfect way to jump start your journey to joy.
Considerable resources are devoted to constructing mass media campaigns that persuade individuals to change their behavior, and individuals exert powerful influence on one another without even knowing it. Still, our ability to design and select optimal messages and interventions is far from perfect. This course will review investigations in social and cognitive psychology and communication sciences that attempt to circumvent the limits of introspection by using biological and implicit measures, with particular focus on neuroimaging studies of social influence and media effects. There are no formal course prerequisites, but the ability to read primary research articles in cognitiv neuroscience is recommended. Students with less background may need to do supplemental work at the front end. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
COMM 6120Meaningful Measures in a Data-Driven World
Knowledge cannot proceed without observing and measuring. And knowledge is necessary to transform society. Today we can observe a larger share of behaviors, from the individual to the collective, thanks to improvements in our measurement instruments. But extracting scientific meaning from data, and connecting that meaning with insights and applications, is still a challenge. To translate quantification into a meaningful understanding of human and social behavior we need to critically evaluate the management, use, and interpretation of social data. In this seminar we will discuss different forms of data representation and the conceptual, computational, and ethical challenges these data create. We will also discuss how measurement informs models and simulated realities (e.g., digital twins, AI-personas) and the strengths and risks of using those models as objects of study. 1 Course Unit
COMM 6150Experimental Design and Issues in Causality
The main goal of this course is to familiarize students with experiments, quasi-experiments, survey experiments and field experiments as they are widely used in the social sciences. Some introductory level statistics background will be assumed, though this is a research design course, not a statistics course. By the end of the course, students will be expected to develop their own original experimental design that makes some original contribution to knowledge. Throughout the course of the semester, we will also consider how to deal with the issue of causality as it occurs in observational studies, and draw parallels to experimental research.
This course is designed to give students exposure to the literature on political behavior in American politics (the course is part of the Political Science department graduate sequence in American politics). The course will cover both the classics of public opinion and political behavior from the Columbia, Michigan, and Rochester schools, as well as more current topics and debates in the literature. Topics include (but are not limited to) the early voting studies, the role of partisanship and polarization, the nature and origins of ideology, mass-elite interactions, heuristics and low information rationality, the nature of the survey response, campaign and media effects, framing effects, and the role of institutions in structuring behavior.
Seminar members will critically review theory and research on communication, behavior, and health, with the goal of suggesting new directions that research might take. Theories of health behavior, methodological issues in health behavior research, and strategies to improve health-related behaviors, including sexual risk behaviors, physical activity, diet, and medication adherence, using a variety of approaches will be studied. Not Offered Every Year 1 Course Unit
COMM 6372Public Health Communication Research and Evaluation in
the Digital Age This research seminar focuses on formative and evaluation research methods used to design and examine the effectiveness of public health communication interventions in the digital age. Students will learn about behavioral change theories and program planning frameworks used to inform communication intervention design; mechanisms of how communication interventions influence health behaviors; formative research used in determining targeted beliefs, message themes, and message effectiveness; research designs to measure campaign exposure and effects. The course will emphasize unique affordances, ethical considerations, and limitations of communication interventions using digital technologies. We will explore these research topics across different settings, health issues, and populations including public health communication to promote vaccinations, tobacco cessation, mental health care utilization, cancer screening, healthy nutrition and physical activity among others. 1 Course Unit
This course tracks the different theoretical appropriations of "culture" and examines how the meanings we attach to it depend on the perspectives through which we define it. The course first addresses perspectives on culture suggested by anthropology, sociology, communication, and aesthetics, and then considers the tensions across academic disciplines that have produced what is commonly known as "cultural studies." The course is predicated on the importance of becoming cultural critics versed in alternative ways of naming cultural problems, issues, and texts. The course aims not to lend closure to competing notions of culture but to illustrate the diversity suggested by different approaches. Not Offered Every Year 1 Course Unit
COMM 6570Publics, Forms, and Futures of Multimodal Scholarship
In this course, we take stock of the current practices, emerging potentials, and unacknowledged histories of what is currently called “multimodal scholarship,” the presentation of scholarly knowledge in modes beyond the written academic journal article. In particular, we approach multimodal scholarship as a series of questions regarding "forms" and "publics". How do media such as audio, video, or interactive design contribute differently to the articulation of intellectual ideas? Who gets to engage with multimodal scholarly productions, and how? What sorts of literacies do multimodal projects demand? Finally, what types of infrastructures are needed to create and maintain these types of projects? Throughout the semester, we critically examine a variety of multimodal projects as both academic endeavors and media texts in their own right. Seminar participants will workshop their own research through a variety of media forms (e.g. podcasts, video essays, visual graphics, interactive texts, etc.) to critically examine the affordances and limitations of each. Familiarity with some kind of media production, though ideal, is not required. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
COMM 6820Communication and the Quantification of Social Identity
While social identity has historically been more of a concern for the qualitative and critical branches of communication research than for quantitative researchers, recent scholarly and political developments have raised its profile among the latter group. This course will examine the past, present, and future of how social identities–including race, ethnicity, gender, class, political ideology, religion, sexual orientation, neurodiversity, and others–have been quantified in communication research and other social sciences. Among other questions, we will read about and discuss how racial categories have evolved over the centuries and in different countries, the emergence and institutionalization of gender categories beyond the male/female binary, how available options for religious affiliation on closed-ended forms has privileged some faiths at the expense of others, and how effective AI has been at automatically detecting different social identities based on given names and physical appearances. The overall goal is to point the way toward more thoughtful and inclusive methods of reducing the rich complexity of various social identities into analytically useful categories. 1 Course Unit
Empirical research employs data to gain insights and build a theoretical understanding of the world. An appropriate visualization of data is key to illuminating hidden patterns and effectively communicate the main findings of research. This course will discuss the visualization strategies of published research, give recommendations of best practice, and discuss tips and techniques for specific research purposes (i.e. hypothesis testing, group comparison) and data structures, including temporal, geographic, and network data. The course will equip students with tools they can use to learn through visualization and to communicate more effectively their own research. Not Offered Every Year 1 Course Unit
Proposal written in specified form and approved by both the student's project supervisor and academic advisor must be submitted with registration. Open only to graduate degree candidates in communication.
COMM 7010Introduction to the Political Economy of Media
This course has two aims. First, assuming that communications are central to any society, it situates media systems within larger national and international social relationships and political structures. Second, this course critically examines the structures of the communication systems themselves, including ownership, profit imperatives, support mechanisms such as advertising and public relations,and the ideologies and government policies that sustain these arrangements. Considering case studies ranging from traditional news and entertainment media to new digital and social media, the course provides a comprehensive survey of the major texts in this vibrant sub-field of media studies. Not Offered Every Year 1 Course Unit 2026-27 Catalog | Generated 08/03/26
In this course we critically examine the complex and often-invisible relationships between political-economic structures and information/ communication systems. Drawing from various schools of economic and democratic theory, we will explore historical and international case studies of how capitalism shapes media systems, infrastructures, and institutions. In doing so, we will interrogate how commercial logics affect media organizations’ ability to provide for democratic society’s communication and information needs. As we unpack and denaturalize the ideologies, imaginaries, and unexamined assumptions that undergird these relationships, we also will consider structural alternatives, always asking the utopian but necessary question: Is another media system possible? 1 Course Unit
This course is intended to serve as a workshop for students interested in the empirical analysis of elections, public opinion and political communication more generally. The centerpiece of the course will be an original research paper produced by each student on a topic of his or her own choosing. The requirements for these papers are fairly open, but demanding: the research papers must a) involve empirical analysis of a major election data set, b) be oriented toward answering an original research question selected with the guidance of the instructor, and c) aim to be of publishable quality. There are no formal prerequisites for the course. However, if you have less than two semesters of statistical training, and/or no formal background in the study of elections, public opinion or political communication, then this is probably not the right course for you. In order to be able to formulate an original research question, you need some background in the literature, which is provided by other courses, but is not a formal part of this course.
This course examines the role of political communication in influencing political attitudes and behaviors. Because of the broad nature of the topic, course readings and lectures will be interdisciplinary, drawing on research in sociology, history, psychology, political science and communication research. There are two primary goals for the course. One goal is to acquaint graduate students with the wide-ranging literature on political communication. A second major goal is to stimulate ideas for original research in the field of political communication. Toward this end, by the end of the semester students will be expected to be sufficiently familiar with the field to propose original studies on topics of their choosing. The formulation of an original research question and research design will be an important component of the final examination. Not Offered Every Year Also Offered As: PSCI 7150 1 Course Unit
The roles of research in media campaign work: foundational research, formative research, message testing, monitoring research, summative evaluation research, policy research. The place for a theory of campaign effects. The ethics of evaluation research. Alternative evaluation designs and measurement, statistical, and data analytic approaches. Focused design exercises and a final paper.
This doctoral seminar examines how individuals perceive, process, and respond to political information. Drawing from communication, political science, psychology, and cognitive science, the course explores how political belief systems form, evolve, and interact with processes like Bayesian updating, motivated reasoning, and identity-based cognition. We analyze how partisan and social identities structure beliefs, how framing and priming shape perception, and when individuals engage in rational versus motivated reasoning. The course also considers the broader implications for democratic accountability, focusing on the influence of elites, media, and institutions in shaping public attitudes. 1 Course Unit
How do understandings of the past impact what academics know? Collective memory has emerged as one of the most widespread, yet least understood, manifestations of contemporary culture. This course uses the study of collective memory to better explain the charting of disciplinary knowledge about journalism. Students will consider major theories and histories of collective memory and explore the ways in which they have taken shape as disciplinary approaches to journalism's study. Considering disciplines as communities of memory, whose participants gravitate toward codified ways of approaching problems, issues and events, the course uses the idea of shared memory as a way to explain and evaluate how the academy develops and legitimates knowledge, how the past is strategically used to drive engagements with the present, and how simplified notions from the past stand in for complicated phenomena of the present. The course aims to develop student familiarity with the vagaries of collective memory, the workings of the academy, and the frames for understanding the study of journalism, all with an eye to improving students' skills as cultural critics on a varie of topics. 1 Course Unit
This course will include three components. Part one will focus on readings and lectures about media effects research design, with some emphasis on exposure measurement, and on constructing out-of- laboratory designs including natural and quasi experiments, longitudinal and time series designs and designs appropriate for evaluating persuasive campaigns. Part two will be case focused, asking for design critiques of current published research studies. Part three will provide an opportunity for development of designs relevant to students' own interests.
COMM 7430Media and Cultural Theory: Canonic Texts and Beyond
Can a field of study as cross-disciplinary as media studies have a set of canonic texts? Should there be a canon? And if so, which texts and scholars would we regard as canonic to the field? In a landmark volume published in 2002, Elihu Katz et al. answered these questions with a book that mapped five schools of thought – Columbia, Frankfurt, Chicago, Toronto, and Birmingham (British Cultural Studies) – and explored how they came to define areas research and shape the formation of distinct scholarly communities. Yet two decades ago, media and communication studies scholars were only beginning to take seriously the critiques and interventions being developed by scholars of race, gender, and postcoloniality. Now, students and scholars in media studies and other allied disciplines in the humanities and interpretive social sciences are grappling with the epistemic, ideological, and moral flaws of Eurocentric thought and in the process, re-vitalizing keywords, concepts, and theories. In this seminar, we will read and engage with canonic texts, delve into the historical conditions of the production of those texts, their afterlife and varied impact(s) on the field, and engage with critical responses that help recast their theoretical and analytic value for us today. Mutually Exclusive: COMM 6500 1 Course Unit
The climate crisis. The migration crisis. Economic crisis. Democracy in crisis. In this course we take a critical interpretive lens to analyze the role that media play in the growing “crisis imaginary” plaguing the twenty- first century. Drawing on scholarship informed by critical theory across various disciplines, we explore key questions about the relationship between mediation and crisis thinking. How do the different affordances ty of media (from radio to television to networked digital platforms) shape the public’s perception of a crisis? How are the political stakes of a crisis informed by who has access to and power over the technologies and infrastructures of media? How is the very temporality of a crisis, its emergence, duration, and (in)finitude, a question of mediation? Finally, we consider what happens when media itself is in crisis: when the institutions and norms — and theories — set up to make sense of ongoing crises are themselves in a moment of transformation or undoing. 1 Course Unit
COMM 7580Critical Approaches to Media and Migration
This course explores the role of media texts and technologies in shaping our understandings of migration. Topics include media about people’s migration (e.g. TV series, documentaries, YouTube series portraying stories about migrants); media for migration control (e.g. drones, data surveillance, state propaganda); and migrant uses of media (i.e. how peoples on the move mobilize media technologies to facilitate such movement or to advocate for themselves). Though our focus is primarily on the politics of migration in the 21st century, we locate these within the historical legacies of slavery, colonialism, and neoliberalism. Throughout the course, we draw from critical inter-disciplinary scholarship in sociology, geography, cultural studies, and ethnic studies, to inform our understandings of media, migration, race, and class in the contemporary historical moment. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
This graduate course will introduce students to key approaches to understanding digital inequalities across communication, media studies, and sociology. From divides in access and skills, to institutional and intersectional approaches, this emerging research area utilizes different types of theories about social inequalities and social scientific methods to understand novel issues arising in our increasingly digitally mediated society. Over the course of the semester, students will develop a research proposal that will prepare them to utilize and contribute to theory and methods discussed in the course. 1 Course Unit
This course focuses on both historical and contemporary feminist theory as a site for the restructuring of knowledge, exploring the theoretical and methodological questions that arise when gendered dynamics of power are placed at the center of study. This course is designed to historicize and conceptualize past and current developments, as well as recurrent themes and movements, in feminist methodology and theory. The course material provides an overview of feminist theories as they have developed in Western and non-Western contexts, over the last two hundred years (though there is particular emphasis on the period since the 1960s), thus positioning feminism beyond the West in terms of global and transnational perspectives. It places works and scholars in conversation with others, both contemporaries who act and speak from other standpoints and predecessors who belong to the same tradition or trajectory. The organization of the course responds to the inadequacy of previous categories (liberal feminism, Marxist feminism, etc.) that do not encompass the complexity of feminist thought from the perspective of the early 21st century, given the impact of intersectionality, queer studies globalization, political backlash, authoritarianism, and so on. 1 Course Unit
This course is for students who have collected empirical data and will explore ways of describing data for scholarly and translational purposes. For example, students will explore different ways to explore and visualize their data (e.g., a conference abstract vs. a blog post), present their data (e.g., a conference talk vs. a pop talk) and make their findings more reproducible. Students will also read scholarly work (oversampling, though not limited to work on media effects and the science of science communication) and critique their work in relation to what is known about effective communication and reproducibility. Students should come prepared to engage with art, science, and computer programming. Not Offered Every Year 1 Course Unit 2026-27 Catalog | Generated 08/03/26
In the last decade, new studies have used Web-based experimentation to identify previously unobservable features of communication networks - from processes of cumulative advantage, to the spread of innovations, to the emergence of cooperation. This course offers a deep-dive into the design, creation and execution of Web-based experiments. Students will learn the core principles of Web-based experimental design, which will prepare them to design their own Web-based studies. Students will learn the relationship between theory and methods through a careful analysis of the theoretical implications of past Web-based experiments (both in terms of their value for some scientific problems, and their limitations for others). To this end, students will explore Web-based experiments through the lens of the theories that motivate them. Discussions and assignments will focus on eliciting both the strengths and limitations of this approach with specific emphasis on identifying the scientific potential for new studies. Longstanding debates concerning the value of identification and replication in social science, alongwith the relationship between theoretical models, observational data and experimental data, are given careful consideration throughout. Students will be exposed to new ways of conducting empirical research that will prepare them to design their own Web-based experimental studies. Not Offered Every Year 1 Course Unit
COMM 7950The “New” Science of Collective Intelligence
This course is a wide-ranging exploration of the scientific theories, famous experiments and public policy initiatives that have contributed to our contemporary understanding of crowd wisdom (and crowd madness). Our focus throughout will be on the seminal question of whether social , influence makes collectives smarter or dumber. The ultimate goal will be to understand what the science of collective intelligence tells us about how to design new approaches to public policy, and how we might anticipate the unintended consequences of our policies. We will explore four grand challenges of collective intelligence: 1. The problem of collective choice (also known as the “wisdom of the crowd”). Examples we will focus on include democratic deliberation, fair voting, immigration, vaccination and stock market investing. 2. The problem of coordination (also known as “cultural markets”). Examples we will focus on include cultural patterns of fashion, popular baby names, technology adoption, publishing fads and music popularity. 3. The problem of cooperation (also known as “collective action”). Examples we will focus on include mobilizing political revolutions, vendetta culture, civic activism, and organ donation. 4. The problem of creativity (also known as “collective problem solving” or the “science of science”). Examples we will focus on include creating climate change working groups, MIT’s Magical Incubator, Pixar studios, building innovative research teams, and Polanyi’s theory of how to pioneer novel scientific fields. Is there a single scientific theory of collective intelligence that can address all of these challenges? This course will endeavor to find out. 1 Course Unit
Proposal written in specified form and approved by both the student's project supervisor and academic advisor or another member of the faculty must be submitted with registration.
Debates about the “future of work,” automation, and the working conditions of “on-demand” work have opened up new questions rooted in long intellectual lineages. This course introduces students to key theoretical perspectives and concepts in the study of labor, communication, and technology from the 19th and 20th centuries and examines their relevance to 21st century issues. We will examine the meaning of labor from Marxist, post-industrial, cultural, and sociological perspectives as well as the place of labor in communication scholarship. We will also examine the relationship between digital transformations of the workplace and new forms of surveillance, social stratification, and inequality. Not Offered Every Year 1 Course Unit
Long before the rise of platforms, scholars connected the role of media and communication technologies in the re-organization of labor. This course introduces students to key concepts and theories in the study of labor, communication, and technology from the 19th and 20th centuries and examines their relevance to 21st century issues. We will examine the ways that technological transformations have prompted scholars to reconsider the meaning and value of work; from Marxist, cultural, and feminist perspectives, as well as the place of labor in communication scholarship. Key areas of focus will include the relationship between digital transformations of the workplace and precarity, control, resistance and inequality. 1 Course Unit University of Pennsylvania Catalog 1387
This course focuses on contemporary feminist theory as a site for the restructuring of knowledge, exploring the theoretical, methodological, and intersectional questions that arise when gender and race are placed at the center of study. This course is designed to historicize and conceptualize past and current developments, as well as recurrent themes and movements, in feminist methodology and theory, as well as to gain insight into the ways in which gender, and its intersections with race, ethnicity and class, is enacted, represented and mediated, and has an impact on cultural formations and communication. The course material provides an overview of feminist theories as they have developed in the West, especially the United States, with a particular emphasis on the period since the 1960s. It also suggests that we must consider feminism beyond the West in terms of global and transnational perspectives. It places works and scholars in conversation with others, both contemporaries who act and speak from other standpoints and , predecessors who belong to the same tradition or trajectory. 1 Course Unit 2026-27 Catalog | Generated 08/03/26
This course explores the policy applications of current network theories of social influence and behavior propagation. The course is developed around the book CHANGE focusing on the specific shortcomings of existing policies and the development of new policy strategies for collective behavior change. Students will engage with current thinking on topics including: influencers, virality, stickiness, social norms, motivated reasoning, organizational change, partisan bias, group problem-solving, and political change. This course focuses on implementation and evaluation strategies for applying the theory of network diffusion to current policy problem such as: COVID-19 vaccination, sustainable technology adoption, political campaign mobilization, justice system reform, implicit bias in medicine, the spread of political and health-relate misinformation, #MeToo and changing gender norms in organizations, and other important topics. Students will engage in "translational social science," by developing theoretically motivated solutions to concrete policy problems. Not Offered Every Year 1 Course Unit
There are persistent inequities in academic experiences and careers between individuals from different demographic backgrounds. There are also differences in the extent to which certain groups of people are represented in our scholarship, preventing these groups from experiencing the benefits of our research innovations and, in turn, perpetuating inequity. The aim of this class is twofold. Seminar readings will provide insight into the long history of inequity, discrimination against, and lack of representation of groups marginalized because of their sex, gender, race/ethnicity, sexual orientation, socioeconomic status, intersectional identities, and more, that persists in our communities and our scholarship. A data science laboratory run in parallel with the seminar will introduce students to person-specific approaches to data collection, analysis, and intervention to provide students with a toolkit allowing them to circumvent approaches that rely on the presumption that empirical studies recruiting diverse samples produce an average result that is appropriately reflective of the individuals themselves. Some familiarity with linear regression is recommended but not required. 1 Course Unit
This seminar introduces and traces feminist media studies over the past several decades, with a particular emphasis on media and cultural economies, which includes financial economies but also expands it to the production and circulation of reproducing inequalities, constituting norms, regulating and disciplining individuals and populations, commodifying difference and critique, and (potentially) enabling resistance, oppositional practices and cultural activism. Through this frame, we approach the power dynamics of gender alongside the power dynamics of race, class, sexuality, geopolitics and other social experiences. Along the way, we will examine a variety of gendered media economies from feminist media production to reality television to social media influencers and more. Not Offered Every Year 1 Course Unit 2026-27 Catalog | Generated 08/03/26
COMM 8630Utilizing Mixed Methods in Communication Research
This course will focus on applying principles and best practices in designing and conducting mixed methods research to address communication research questions and develop communication interventions to address diverse health, social, and behavioral priorities. Through this course, students will 1) learn how rigorous qualitative and quantitative methods can be integrated to answer complex research questions, 2) appreciate the relative strengths and limitations of qualitative and quantitative data, 3) understand the rationale, benefits, and tradeoffs of commonly utilized mixed methods study designs, and 4) obtain experience with a mixed methods investigation through field work with campus and local partners (e.g., Penn Wellness and community d organizations). Each week, we will learn different aspects involved in developing, conducting, reporting, and evaluating mixed methods studies, and read examples of communication research studies that utilized mixed methods. We will review the best practices, strengths, and challenges of utilizing mixed methods to answer communication research questions drawing from these examples. Field work will include assignments to collaborate with partners to design or conduct a mixed- methods study or program evaluation, to be identified jointly with each partner. This course requires prior completion of introductory coursework in quantitative and qualitative research methods. Not Offered Every Year 1 Course Unit
COMM 8700Advanced Qualitative Research-Dissertation Proposal
An important milestone in every doctoral program is the successful defense of a dissertation proposal. But what does a good dissertation proposal look like? How can students craft a proposal that sets them up for success as they advance towards writing a dissertation? This course has one objective: to provide students with the tools they need to write a convincing, well-written and well-reasoned dissertation proposal. This means having a clear problem statement, a convincing answer to the "So what?" question, and a coherent plan for moving forward with writing a dissertation. Structured more as a workshop rather than a seminar, students will provide feedback on each other's work throughout the semester, collectively addressing common issues around writing, argumentation, reviewing literature, research ethics and outlining chapters. Because qualitative and interpretive work comes with specific expectations and challenges, this course is geared towards students who draw from these research techniques; students who are conducting mixed-methods dissertations may also be allowed to join. Not Offered Every Year 1 Course Unit
This interdisciplinary course focuses on understanding the mechanisms of social thinking, media effects and interpersonal communication across multiple levels of analysis. We use the brain as one powerful window to understand and predict outcomes that are challenging to predict otherwise. The course will cover foundational readings and involve weekly, seminar style discussions of recent papers in social neuroscience, neuroeconomics, and communication science. Not Offered Every Year 1 Course Unit
COMM 8820Theories of Revolutions and Social Movements
This seminar examines theories and concepts in the analysis of revolutions, social movements, rebellions, and everyday activism and resistance. To a field of academic study largely shaped by theories and concepts produced in and about North America and Europe, we will introduce critical perspectives from/in the Global South and aspire to expand social movement studies beyond the core. To this end, we will critically examine established theoretical models while also exploring alternative and indigenous perspectives, methodologies, and political practices. We will study narratives, symbols, performances, and old and new media forms in the construction and mobilization of issues, identities, and emotions. Special attention will be given to cultures, technologies, and tactics of resistance and protest. Historical and contemporary cases from the U.S. and around the world will be examined. Also Offered As: SOCI 8820 1 Course Unit
Special topics course covering a variety of topics in communication. A detailed course description can be found in the Section Details area of the term offering, or by visiting the Annenberg School for Communication website: https://www.asc.upenn.edu/graduate/courses 1 Course Unit University of Pennsylvania Catalog 1389
The Center for Media at Risk hosts a visiting scholar each semester who teaches a course related to the risks associated with engagement in journalism, documentary, entertainment or digital spaces, with particular attention paid to practitioners under threat from political intimidation. For more information about the course, please see: https:// www.asc.upenn.edu/graduate/courses 1 Course Unit
In the social sciences we often use the word "explanation" as if (a) we know what we mean by it, and (b) we mean the same thing that other people do. In this course we will critically examine these assumptions and their consequences for scientific progress. In part 1 of the course we will examine how, in practice, researchers invoke at least three logically and conceptually distinct meanings of "explanation:" identification of causal mechanisms; ability to predict (account for variance in) some outcome; and ability to make subjective sense of something. In part 2 we will examine how and when these different meanings are invoked across a variety of domains, focusing on social science, history, business, and machine learning, and will explore how conflation of these distinct concepts may have created confusion about the goals of science and how we evaluate its progress. Finally , in part 3 we will discuss some related topics such as null hypothesis testing and the replication crisis. We will also discuss specific practices that could help researchers clarify exactly what they mean when they claim to have "explained" something, and how adoption of such practices may help social science be more useful and relevant to society. Also Offered As: CIS 7980, OIDD 9530 1 Course Unit
Doctoral candidates, who have completed all course requirements and have an approved dissertation proposal, work on their dissertation under the guidance of their dissertation supervisor and other members of their dissertation committee.
