7 courses with the subject ADVT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
ADVT 124Introduction to Advertising3
45.0 hours 100 level undergraduate course This course introduces students to a history of advertising in order to provide a context for current trends and themes; they will learn about the unique characteristics, strengths and weaknesses of the different tactics and vehicles that make up the current marketing mix. They will learn the different jobs within advertising agencies, what they do, what their responsibilities are, and how they work with others. Priority enrollment for MBET majors/minors and Business minors. This course is not repeatable for credit. This course can fulfill a critical studies elective or general elective requirement.
45.0 hours 200 level undergraduate course This course introduces students to the development of the skills used in the presentation of visual and verbal messages in advertising. The role of the art director - from concept to integrated design, to personal interaction with clients, copywriters, photographers, illustrators and so on - will be examined in the context of an exploration and explanation of visual and verbal rhetoric. Prerequisites WRIT*102 or WRIT*102H This course is not repeatable for credit. This course can fulfill a critical studies elective or general elective requirement.
45.0 hours 200 level undergraduate course This course provides an introduction to the methodologies and processes used in the generation of effective advertising campaigns. The application of these concepts to the advertising design process as well as sound approaches to meeting external constraints and requirements will be emphasized, as will the importance of managing deadlines. The uses of research (statistical and emotional) and marketing will be taught. Prerequisites WRIT*102 or WRIT*102H Requires completion of 30 credits. This course is not repeatable for credit. This course can fulfill a critical studies elective or general elective requirement.
45.0 hours 300 level undergraduate course This course focuses on introducing the skills needed for crafting and writing of persuasive texts for various media platforms used by advertising and gives a basic understanding of the copywriting process in the advertising industry. Prerequisites WRIT*102 or WRIT*102H This course is not repeatable for credit. This course can fulfill a critical studies elective or general elective requirement.
45.0 hours 300 level undergraduate course This course explores what makes a great brand experience and how values are communicated in the ever changing landscape of advertising. Particular attention will be paid to the sociological, intellectual, emotional, and economic factors that influence consumer interaction with brands. The changes in the ways information is gathered, accessed, and used will be addressed. Course material will include case studies, as well a project that each student develops after consultation with the instructor. Each student will also be encouraged to consider their own “brand” as a potential art director. Prerequisites WRIT*102 or WRIT*102H This course is not repeatable for credit. This course can fulfill a critical studies elective or general elective requirement.
45.0 hours 300 level undergraduate course The business side of creative advertising, this course examines the functions of the various departments within an advertising agency, focusing on strategic development, and introduces the three key steps in that development-market segmentation, brand positioning, and research. Students learn a variety of qualitative and quantitative research methods and analytical methods and apply what they have learned by developing and presenting an advertising strategy for an actual product. Prerequisites ADVT*206 This course is not repeatable for credit. This course can fulfill a critical studies elective or general elective requirement.
undefined hours 400 level undergraduate course This course affords students the opportunity to work in a supervised advertising professional environment. Students will gain skills and insights into the advertising profession. In addition, there will be a class seminar to augment the professional experience. Prerequisites ADVT*303 This course requires permission by the offering program office. Pass/fail grading only.
