St Cloud Technical and Community College · Courses
MKAD
11 courses with the subject MKAD, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKAD 1211Adobe InDesign
This course will introduce and build proficiency in the use of Adobe InDesign, the industry-standard software for layout and page design. Students learn the fundamental principles of page layout, including typography, color, graphics and styles. Students learn essential design concepts and techniques used in the design and design pieces that reflect industry standards using this layout and page design software. Student Learning Outcomes: * Recognize design characteristics, including the proper use of fonts, consistent alignment, and color techniques, that enhance print layouts. * Apply composition and layout design techniques to create various layout formats. * Practice the creative integration of type, text and images into formats unique to print media. * Differentiate appropriate uses among bitmap and vector graphics. * Design and layout a variety of print and digital documents. * Create text with full control over textual styling, formatting and copy fitting. * Develop various layout concept ideas to create final layouts as part of the creative process. * Demonstrate project management skills in meeting project deadlines. (3 C: 2 lect/pres, 1 lab, 0 other)
This course will introduce and build proficiency in the use of Adobe Illustra- tor, the industry-standard illustration program for creating vector-based print, multimedia and web graphics. Students construct illustrations and prepare them for export to graphics software, online, and for printing. Students develop an understanding of the role of Adobe Illustrator's object-oriented tools in the realm of design. Student Learning Outcomes: * Create professional level vector-based drawings. * Use drawing software and tools to complete digital and print projects. * Compose typography with images and vector objects using the software ap- plication. * Identify differences among bitmap, vector, and layout software programs and images. * Apply basic principles of design, color, and perspective to drawn objects using the appropriate software and tools. * Combine creative integration of type, text, images, and objects into formats unique to print and digital. * Demonstrate project management and organizational skills to meet project needs and deadlines. (3 C: 2 lect/pres, 1 lab, 0 other)
Adobe Photoshop is a complex graphics and image editing software. Students will learn the most commonly used commands and techniques for obtaining con- sistent, predictable, high-quality images. Using the creative tools of the software, students learn how to select pixels in images, use layers, color correct images and to apply layer styles and filters to create special effects. In addition, students will learn how to create and save images in for print and digital use. Student Learning Outcomes: * Explain differences between appropriate uses of color modes and graphics. * Identify tools in the photoshop interface. * Select appropriate resolutions and sizes for file output. * Examine the sue of the software's tools to properly edit images. * Arrange images using multiple layers. may change without notice. Page 215
Using a unique blend of creative thinking and brand communication strategies, students will develop skills in how to use advertising and other communication tools in a coordinated manner to build and maintain brand awareness, brand contacts and brand preference. This course will provide students with a thorough understanding of the entire marketing campaign process. Attention will be on the strategic thinking of brands, focusing on brand positioning and how brands can be best managed to improve customer experiences. Students learn how to deliver creative messages and incentives and learn how to measure their effectiveness. Students create and present an integrated advertising campaign and plans book that includes multiple medical executions of a single, unified message, theme or concept. Student Learning Outcomes: * Describe the methods used in conducting marketing research. * Analyze and develop target consumer segments for a given brand and/or service. * Apply the process of developing a campaigns creative strategy. * Develop a campaign’s creative strategy. * Calculate and allocate the campaign budget. * Produce a comprehensive integrated marketing campaign. * Discuss various campaign measurement tools and techniques. * Outline the relationship between ethics, social responsibility, and advertising. * Develop project management and organizational skills to meet project needs and deadlines. (3 C: 3 lect/pres, 0 lab, 0 other)
Social media marketing uses social media and web platforms to promote products and services and track progress, success, and engagement in larger marketing campaign goals. This class will focus on the conceptual foundation and practical approach to developing a successful social media marketing plan. This includes learning how to strategically establish and implement goals that optimize social media platforms to reach organization’s specific marketing goals. Specific legal and ethical issues surrounding social media marketing will also be examined. Student Learning Outcomes: * Explain why social media marketing is important. * Compare the strengths and weaknesses of different social media campaigns. * Discuss new media trends. * Formulate a social media strategy on multiple social networks. * Select social media marketing SMART goals. * Discover how to create a social media influencer marketing strategy. * Examine the legal and ethical environment surrounding use of social media marketing. * Develop a social media marketing plan. (3 C: 3 lect/pres, 0 lab, 0 other)
This course will give students the tools to develop a career path in the evolving, integrated world of digital marketing. Traditional methods of reaching potential customers have transformed to an expansive realm of digital media. Reaching customers “where they are now” requires a new perspective and new tools. This course will explore a multitude of marketing tactics that can be used to create comprehensive digital marketing campaigns for business clients. Student Learning Outcomes: * Identify the appropriate KPIs for any type of website. * Explain how to improve organic search rankings. * Evaluate a search engine marketing campaign’s effectiveness. * Create a display ad campaign. * Apply best practices to cultivate a profitable email campaign. * Apply an allocated digital marketing budget across various digital ad channels. * Develop a digital marketing strategy. * Generate key performance indicators to measure the success of digital market- ing campaigns. * Apply basic HTML skills to support the development of digital campaigns. (3 C: 3 lect/pres, 0 lab, 0 other)
This course provides instruction on creating content for use in today’s marketing and design industry. Digital and social media platforms are growing in popularity and are a vital part of growing and optimizing a brand’s content marketing strat- ay change without notice. Page 216
In this course, students will evaluate completed work and create their own profes- sional portfolios to prepare for the hiring process. Students will study portfolio designs found within the industry and then prepare business cards, cover letters, resumes, and thank you cards for interviews. Discuss the use and importance of portfolios. Professional industry guest speakers will provide insight into the cur- rent job market and industry trends. Student Learning Outcomes: * Demonstrate how to search and find appropriate entry-level jobs in the market- ing field. * Select creative work to successfully meet employers' job requirements. * Demonstrate interview skills and use of a portfolio and resume. * Analyze job market trends identified by guest speakers from industry. * Develop individual USP (Unique Selling Proposition) branding. * Create professional portfolio content appropriate for a chosen career path. * Prepare and present a completed portfolio. (3 C: 3 lect/pres, 0 lab, 0 other)MUSC 1320 - Music in World Culture Meets MN Transfer Curriculum Goal Area 6 - Humanities and Fine Arts and Goal Area 8 - Global Perspective. This course will examine musical soundscapes, tra- ditional instruments, and cultural perspectives of traditional, folk, and pop genres from major musical traditions in Africa, the Americas, the Caribbean, East Asia, Europe, the Middle East, and Oceana, South Asia, and Southeast Asia. Students will develop basic skills in critical listening, intercultural awareness, analysis, a writing about music. Student Learning Outcomes: * Analyze the elements of music and their function in selected music examples. * Examine how each culture's musical ensembles, instruments, ceremony, and ritual are tied to its music. * Compare diverse cultural, social, religious, and linguistic differences in selected musical examples. * Explain how music, culture, and language are integral to a culture's identity. * Understand cultural perspectives outside of student's immediate realm of experience through music. * Demonstrate how music is being used in our culture and communities today. Prerequisite(s): ENGL1308 and one of the following: READ0900, READ1308 or ESOL1120, or appropriate placement score. (3 C: 3 lect/pres, 0 lab, 0 other)
