SAMG

Suggested Technical Studies Semester III

Subject

SAMG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

sctcc.edu

To remain competitive business-to-business organizations are recognizing the growing demand for delivering superior customer service. This course covers the fundamentals of customer service as it applies to sales, management, marketing, and entrepreneurial professions. Students will become familiar with customer service as part of their career positions and apply strategies for providing quality customer service. Students will study customer service skills, utilize tools, and practice communication techniques necessary for developing positive business- to-business, retail to consumer, and service industry business relationships. Student Learning Outcomes: * Define customer service and internal customer support systems as they relate to the wholesale distribution process. * Comprehend differences between service, wholesale and retail customer service environments and cultures. * Examine consumer-focused behavior and training requirements for serving a diverse customer base. * Differentiate between internal and external customers in wholesale business environments. * Practice customer service verbal, non-verbal, and listening skills related to their service responsibility. * Define and calculate the importance of customer loyalty, relationship develop- ment, retention, and loss. * Define and practice attitude, ethics and developing trust as a customer service provider and specialist. * Contrast various customer relationship management systems, technologies, and their utilization as support tools. * Examine customer service breakdowns, service recovery, and retention meth- ods. * Research both in-bound and out-bound customer call center delivery systems. * Apply customer service phone and electronic communications as part of the sales, management, and marketing processes. * Demonstrate customer service skills in one-to-one and group situations for both business to business and retail to consumer environments. (3 C: 3 lect/pres, 0 lab, 0 other)

Subject

SAMG

Type

course

Edition

2026-2027

Source

sctcc.edu

In today's highly competitive market an effective sales approach is important in every industry. In this course students will design a business-to-business sales presentation by defining customer's needs, explaining the value customers receive from the organization, and practicing approaches to reach a joint purchasing agreement with clients. This course will focus on the theory and practice of per- sonal selling used by organizations to build long term business relationships. Student Learning Outcomes: * Develop personal selling characteristics and a personal selling style. * Apply traditional and trust-based relationship selling tactics the selling pro- PLEASE NOTE: All program plans are preliminary and curriculum ma 2026-2027 St. Cloud Technical & Community College cess. * Describe the importance of sales ethics in different scenarios. * Demonstrate style flexing with different types of buyers. * Explain buying teams and member roles as it applies to an organization's sales team. * Utilize various sales tools and applications in the selling process. * Demonstrate active and effective listening. * Interpret the different forms of verbal and nonverbal communication used in the sales process. * Explain the importance of understanding your customers' business in the sales process. * Apply complaint resolution methods to the business environment. * Create a business-to-business (B2B) sales presentation. (3 C: 3 lect/pres, 0 lab, 0 other)

Subject

SAMG

Type

course

Edition

2026-2027

Source

sctcc.edu

PLEASE NOTE: All program plans are preliminary and curriculum may change without notice. 2026-2027 St. Cloud Technical & Community College Page 55

Subject

SAMG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

sctcc.edu

General Education Courses - MinnState requires AS degrees SAMG1251 Financial Strategy Fundamentals.............................. 3 to contain at least 30 General Education credits from at least SAMG2245 Marketing Strategies. ................................................ 3 6 different Goal Areas SAMG2255 Professional Sales Strategies..................................... 3 ENGL1312 Analytical Writing..................................................... 4 SAMG2270 Managing Human Resources. ................................... 3 MnTC Goal Area 1 Oral Communication. .................................... 3 SAMG2280 Sales Force Management. ......................................... 3 MATH1360 College Algebra. ....................................................... 3 SAMG2285 Entrepreneurship....................................................... 3

Subject

SAMG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

sctcc.edu

MnTC Goal Area 6 Humanities and the Fine Arts . ...................... 3 Suggested Technical Studies Semester II MnTC All MnTC General Education Electives. ........................ 3

Subject

SAMG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

sctcc.edu

In today's competitive environment employers anticipate employees will have skills to contribute to the successful growth of the business. This course empha- sizes the application of classroom skills and concepts to the work place in the areas of customer service, sales, marketing, promotion, or management. The purpose of this course is to provide the student with a relevant work experience. The students will set goals, determine their strengths, and apply them to their internship position. This is course should be completed during the student's first year. Student Learning Outcomes: * Perform duties in the areas of customer service, sales, marketing, promotion, and/or management. * Complete personal strengths assessment and report to internship advisor. * Apply personal strengths to the workplace environment. * Coordinate personal and professional goals with internship supervisor. * Follow policies and procedures of the internship site. * Practice professional business behavior while in the workplace. * Demonstrate time management skills. * Communicate with internship supervisor and advisor regularly to update progress. * Complete and submit required internship packet to internship advisor. * Prepare self-evaluation at mid-term and end of semester for submission to internship advisor. Prerequisite(s): SAMG1236. (2 C: 0 lect/pres, 0 lab, 2 other) PLEASE NOTE: All program plans are preliminary and curriculum ma 2026-2027 St. Cloud Technical & Community College

Subject

SAMG

Type

course

Edition

2026-2027

Source

sctcc.edu

Suggested Technical Studies Semester III

Subject

SAMG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

sctcc.edu

Today strategic marketing managers must address multiple challenges as they try to deliver something of value to their customers. Students in this course will study marketing from the marketing manager's perspective. Marketing manag- ers are involved in the design and selection of products, establishing competitive pricing, while distributing products through appropriate channels. This course provides the student practical application of marketing concepts while managing the company's marketing resources. The objective for sales, marketing, and man- agement professionals is to understand their businesses and the markets in which they operate. Students will create of a Marketing Plan using strategic planning methods as a capstone project of this course. Student Learning Outcomes: * Examine marketing management as it relates to the operation of an organiza- tion and the development of its marketing strategy. * Analyze optimal, serviceable market segmentation schemes used by businesses when developing marketing plans. * Select target markets for profitability and service by the marketer's firm. * Communicate a position statement to several different audiences. * Distinguish the qualities of goods and services as they relate to brands and new products. * Illustrate how demand and elasticity enter pricing decisions made by market- ers. * Compare distribution channels of goods and services for efficiency and profit- ability. * Develop marketing goals for an advertising campaign of a company's products, brands, and position in the marketplace. * Evaluate media options for an effective integrated marketing communications strategy. * Categorize social media variations as they relate to effective pre and post- purchase information and promotion. * Analyze customer evaluation processes as it translates to customer relationship y change without notice. Page 230

Subject

SAMG

Type

course

Edition

2026-2027

Source

sctcc.edu

Today's sales professional is involved in building long-term relationships with customers. Students in this course will develop skills which will help them define their customers businesses, learn how to communicate with a variety of peoples' styles, and know the sales process from rapport building through follow-up. Upon successful completion of this course students will have mastered the areas of net- working, prospecting, time management, self-leadership, sales territory manage- ment, and setting sales goals. Students will build upon the skills they developed in Professional Sales Fundamentals. Student Learning Outcomes: * Plan the sales process from prospecting through follow-up. * Demonstrate prospecting methods, lead generation, and cold calling techniques and as they apply to the sales process. * Develop a sales network. * Demonstrate appointment closing call strategies. * Research various sales support technologies. * Utilize value propositions and value statements. * Write sales proposals that incorporate appropriate pricing strategies. * Explore sales aids as applied to customer engagement. * Demonstrate methods to overcome different types of buyer resistance. * Demonstrate sales conversations and flexing techniques for various communi- cation styles. * Map sales territory and routes employing time management strategies. * Demonstrate self-leadership skills. * Calculate sales goals and budgets. * Compare compensation packages. * Interpret sales representative contract laws. Prerequisite(s): SAMG1211. (3 C: 3 lect/pres, 0 lab, 0 other)

Subject

SAMG

Type

course

Edition

2026-2027

Source

sctcc.edu

Employers today are demanding technically skilled employees in the areas of customer service, sales, marketing, promotion, and management. To remain competitive in these areas students will complete a work-related experience in a relevant position. This course emphasizes interaction between the student and supervisor with emphasis on the progression to an advanced role in the organiza- tion. The students will set advanced goals and complete a learning project for their internship position. This course should be completed during the student's final year. Student Learning Outcomes: * Demonstrate work-related competency of advanced marketing, management, customer service, or sales skills in the workplace. * Research and complete an applied internship project, in cooperation with internship employer and advisor, while meeting deadlines. * Consistently apply internship site policies and procedures to daily tasks. * Coordinate personal and professional goals with internship supervisor. * Practice professional business behavior according to internship site standards. * Demonstrate personal accountability and time management skills. * Communicate with internship supervisor and advisor regularly to update progress. * Complete and submit required internship packet and learning project to intern- ship advisor. * Prepare self-evaluation at mid-term and end of semester for submission to internship advisor. Prerequisite(s): SAMG1236, SAMG1241. (2 C: 0 lect/pres, 0 lab, 2 other)

Subject

SAMG

Type

course

Edition

2026-2027

Source

sctcc.edu

Organizations combine financial, physical, and material resources to provide goods and services to consumers, but there is no resource more vital to an organization's success than its human resources. Managing human resources is a comprehensive set of managerial activities and tasks concerned with developing and maintaining a qualified workforce that contributes to organizational effective- PLEASE NOTE: All program plans are preliminary and curriculum m 2026-2027 St. Cloud Technical & Community College ness. This course covers the policies and procedures relating to acquiring, train- ing, appraising, rewarding, and providing a safe, ethical, and fair environment for employees. The student will gain an understanding of the legal considerations and government regulations that impact employment relationships. Student Learning Outcomes: * Explain Human Resource Management as it relates to the management pro- cess, and its importance to all managers within an organization. * Demonstrate knowledge of the legal, regulatory and ethical environment including equal employment laws and policies. * Critique the role of human resources in developing and maintaining a diverse workforce. * Understand and apply the policies and practices of the primary areas of manag- ing human resources including staffing, training, and compensation. * Analyze job analysis methods as they apply to the selection process to include job descriptions, job specifications and job postings. * Evaluate effective screening tools and apply to the employee selection process. * Learn and apply the steps of the interview process to the employee selection process. * Research and calculate fundamentals of strategic pay plans. * Analyze the decisions an employer faces regarding performance management and employee development. * Evaluate the main employee benefits inside of the compensation package. * Demonstrate effective training methods and procedures as they relate to the talent management process. Prerequisite(s): SAMG1215. (3 C: 3 lect/pres, 0 lab, 0 other)

Subject

SAMG

Type

course

Edition

2026-2027

Source

sctcc.edu

Suggested Technical Studies Semester IV

Subject

SAMG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

sctcc.edu

PLEASE NOTE: All program plans are preliminary and curriculum may change without notice. 2026-2027 St. Cloud Technical & Community College Page 95

Subject

SAMG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

sctcc.edu