24 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 100Marketing and Society3
Meets GOAL 9. This course introduces students to marketing’s role in society and compares it with marketing’s role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often faced by marketing professionals, as well as the consequences of marketing on society as a whole. Grade or P/NC. Offered annually. Course Registration
MKTG 105Global Business: Marketing and Sustainability3
Meets GOAL 10. An introduction to key macro-marketing concepts within the context of sustainability and the interconnectedness of markets, society and the environment. This course is designed to explore the social goals and ethical responsibilities of the marketing system in consumption patterns, the resources used to produce those goods, and the impact of that production and consumption on the environment, society and stakeholders. We will investigate the interaction between consumption and the physical environment, as well as macro-marketing for a sustainable future. Topics include sustainable marketing, global linkages, emerging markets, consumption patterns, environmental impacts, and fair trade practices. Grade only. Offered annually. Course Registration
This course offers students the opportunity to do individual research or study in an area of special interest. Grade or P/NC. Offered by arrangement. Repeatable. Course Registration
Learning professional selling concepts and the communications skills to apply them. Topics include interpersonal communications in business, relationship building, prospecting and qualifying, determining customer wants and needs, sales presentation, and negotiation and post-sale communications. Employment opportunities in sales are examined.
Completion of a minimum of 12 credits. Normally restricted to College of Business students. Professional Selling Certificate (PSLC) students will need instructor permission to enroll in this course. Grade only. Offered each semester.
MKTG 265 - Introduction to Professional Selling and department approval. Grade only. Offered by arrangement. Course Registration
MKTG 300Principles of Marketing3
Principles of Marketing provides a market-oriented perspective to business decision-making. Market-oriented decision-making utilizes concepts, frameworks and processes to understand buyers, competitors, and the marketing environment in order to select target markets and develop the company’s value proposition. Core marketing decisions involve developing and managing the product, its pricing and its distribution, and communicating the offer to the marketplace. Successful marketing results in customer satisfaction and loyalty while accomplishing the company’s sales and profit objectives. Incorporating multiple perspectives of stakeholders with an explicit customer focus characterizes marketing’s role in producing ethical and responsible business decisions. Prerequisite for College of Business majors and minors: Admission to the College of Business. Prerequisites for non-College of Business majors and minors: Junior standing and instructor permission. Prerequisite for Professional Selling Certificate (PSLC) students: instructor permission. Grade only. Offered each semester. Course Registration
An examination of the procedures and managerial practices of small business. Specific emphasis is given to entrepreneurial subjects such as the legal organization of the firm, financing, franchising, site selection, employee management, and buying and customer support functions. Prerequisites for College of Business majors and minors: Admission to the College of Business and
Sports’ marketing focuses on the different problems presented in developing promotional programs for sports teams, events, products and services. Emphasis will be placed on professional and collegiate level teams and events, and on international and national brands. A survey of potential sports-related jobs is included. Student fee may be required. Prerequisites for College of Business majors and minors: Admission to the College of Business and
A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisites for College of Business majors and minors: Admission to the College of Business and
This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites for College of Business majors and minors: Admission to the College of Business and
Various courses offered in conjunction with curriculum needs and the availability of faculty with relevant expertise. Prerequisites for College of Business majors and minors: admission to College of Business and
This course examines how services can be developed and marketed to increase customer satisfaction and retention in order to extend an organization’s sustainable competitive advantage. Topics include the measurement and management of service quality, service recovery, linking customer measurement to performance, customer and employee roles in service delivery, and how standard marketing topics such as pricing and promotion apply to services. Prerequisites for College of Business majors and minors: Admission to the College of Business and
This course examines the relevant concepts involved in the management of brands both in the context of consumers and in organizations. A distinguishing characteristic of modern marketing has been its focus on the creation of differentiated brands. Topics will include identifying and developing bases of brand differentiation; researching and establishing unique brand associations using product attributes, brand marks, names, packages, distribution strategies, and promotional strategies; understanding brand equity and its value to an organization; designing marketing programs to build brand equity; turning around brands in crisis; managing brands over time; and understanding the issues involved with international branding. Prerequisites for College of Business majors and minors: Admission to the College of Business and
This course examines digital marketing principles including website development, content development, social media, search engine marketing, email marketing, and web analytics. Students learn tools and techniques for applying core marketing concepts as the framework for successful digital marketing promotional plans. Students explore current and future trends in social media platforms and other digital marketing media to identify which are most appropriate for specific types of products and services. Prerequisites for College of Business majors and minors: Admission to College of Business and
This course takes a strategic perspective to examine the impact of the nature and scope of consumer and business buyer behavior on planning the marketing mix. The course includes the study of marketing management theory in the experience of consumer and business markets. Course implementation will involve detailed analysis of psychology, sociology, and social psychology theories in the development of marketing strategy and implementation plans. Prerequisites for College of Business majors and minors: Admission to the College of Business and
An introduction to the concept of sales force management and managing the overall customer relationship. Structuring, leading and managing the sales force, as well as developing long-term relationships with profitable customers through key account selling and technology-driven processes are central themes. Prerequisite for College of Business majors and minors: Admission to the College of Business,
Offers the advanced student an opportunity to do additional readings and/or research papers in areas of special interest. Prerequisites for College of Business majors and minors: Admission to the College of Business,
This course investigates the strategic function of marketing through the lens of values associated with serving the common good: contemplation, service, integrity, stewardship, and hospitality. An application of the triple bottom line (people, profit, and plant) will be incorporated to address marketing related issues.
Admission to College of Business or instructor permission. Grade only. Offered alternate semesters.
MKTG 363Integrated Marketing Communications3
This course provides students with an in-depth understanding of each tool in the promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling) from the perspective of the marketing manager. Students learn how to apply each tool in implementing the organization’s marketing strategies and accomplishing its marketing objectives. Prerequisites for College of Business majors and minors: Admission to the College of Business and
An in-depth examination of selling and communication techniques designed for students intending to pursue professional selling, customer service or related career paths. Specific topics include relationship management, buyer behavior, communication skills development, and the intricacies of applying the sales process to numerous sales situations in a dynamic, competitive environment. The course will include substantial experiential learning involving contact with numerous sales professionals. Prerequisite for College of Business majors and minors: Admission to the College of Business,
This course is a sales practicum involving competing and/or coaching a competitive collegiate sales team. It includes actual in-depth experience in advanced selling and communication techniques. Specific topics include communication skills development and the intricacies of applying the sales process to numerous sales situations in a dynamic, competitive environment. In addition, students will develop a marketing plan to be used as a template for future competitive teams and to provide direction for recruiting, judging and selecting a team, as well as formalize coaching and training formats. The course involves substantial experiential learning including role plays and involvement in several competitions throughout the semester. Grade only. Offered fall and spring semesters. The course is a variable credit offering that will be taken for 0 credits the first through penultimate semesters and then taken for 3 credits the final semester. Course Registration
Credits will not be counted in marketing major, but as general elective credits. Prerequisites for College of Business majors and minors: Admission to the College of Business, three 200-level or above marketing courses and department approval. P/NC only. Offered by arrangement. Course Registration
Practical experience in the marketing field to develop knowledge and experience in the application of theory to actual problems in a non-classroom situation. A maximum of three credits of internship may be applied toward the marketing major. Additional internship credit must be used as general electives only. Prerequisites for College of Business majors and minors: Admission to the College of Business, department approval, minimum 2.5 GPA, and completion of three 200-level or above Marketing courses. Grade only. Offered by arrangement. Course Registration
