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McDowell Technical Community College · Courses

MKT

12 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKT 120Principles of Marketing

100 s.json 27/2026-2027-Catalog-local.json 27/2026-2027-Catalog.json

Subject
MKT
Type
course
Edition
2026-2027
Source
mcdowelltech.smartcatalogiq.com
MKT 121Retailing

This course examines the role of retailing in the economy. Topics include the development of pre

Subject
MKT
Type
course
Edition
2025-2026
Source
mcdowelltech.smartcatalogiq.com
MKT 122Visual Merchandising3

Prerequisites: Class/Lab/Credit or Class/Lab/Exp./Credit This course introduces basic layout design and com- mercial display in retail and service organizations. Top- ics include an analysis of display as a visual merchandis- ing medium and an examination of the principles and applications of display and design. Upon completion, students should be able to plan, build, and evaluate de- signs and displays. This course is a unique concentration requirement of the Marketing and Retailing concentration in the Business Administration program.

Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2024-2025
Source
mcdowelltech.edu
Corequisite
None
MKT 123Fundamentals of Selling

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Subject
MKT
Type
course
Edition
2025-2026
Source
mcdowelltech.smartcatalogiq.com
MKT 220Advertising and Sales Promotion3

This course covers the elements of advertising and sales promotion in the business environment. Topics include a

Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Source
mcdowelltech.smartcatalogiq.com
MKT 223Customer Experience

This course stresses the importance of customer relations in the business world. Emphas

Subject
MKT
Type
course
Edition
2026-2027
Source
mcdowelltech.smartcatalogiq.com
MKT 224International Marketing

This course covers the basic concepts of international marketing activity and theory.

Subject
MKT
Type
course
Edition
2026-2027
Source
mcdowelltech.smartcatalogiq.com
MKT 225Marketing Research

This course provides information for decision making by providing guidance in developing,

Subject
MKT
Type
course
Edition
2026-2027
Source
mcdowelltech.smartcatalogiq.com
MKT 227Marketing Applications

This course extends the study of diverse marketing strategies. Emphasis is plac

Subject
MKT
Type
course
Edition
2026-2027
Source
mcdowelltech.smartcatalogiq.com
MKT 230Public Relations

This course introduces public relations as it affects communications, strategic planning, and management of the org

Subject
MKT
Type
course
Edition
2025-2026
Source
mcdowelltech.smartcatalogiq.com
MKT 232Social Media Marketing3

and Retailin ege/json/cata atalog ege/json/2026 ege/json/2026 grams g logs.json -2027/2026-2027-Catalog-local.json -2027/2026-2027-Catalog.json

Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Source
mcdowelltech.smartcatalogiq.com
MKT P120Principles of Marketing2

CSC P139 Visual Basic n 3 0 BUS P125 Personal Finance O 2 2 3 III. Other Required Courses am r CSC P148 JAVA Programming 2 3 3 Total Credits: 46 og

Subject
MKT
Credits (min)
2
Credits (max)
2
Type
course
Edition
2005-2006
Source
mcdowelltech.edu

Source: McDowell Technical Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61