24 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 101Introduction to Business3
3 Lecture Hours Description This course provides a foundation in modern business and business practices including principles of management, marketing and human resource management. The operation of business in a free enterprise system, the government’s role in business and forms of business ownership are discussed. Learning Outcomes
3 Lecture Hours Description This course introduces the theory and basic principles of management. Students examine the management process including the areas of planning, leading, organizing and controlling. Learning Outcomes
3 Lecture Hours Description This introductory course focuses on the marketing process of planning and executing the conception, pricing, distribution and promotion of products and services that fill various market needs and wants, and support the goals of the individual organization. Learning Outcomes
3 Lecture Hours Description This is a course in the management of personal finances focusing on proper budgeting of income to cover expenses. Emphasis is on identifying spending habits of consumers and the proper use of credit cards and consumer loans in making purchase decisions, as well as an individual’s insurance and retirement options. Learning Outcomes
3 Lecture Hours Description This course provides new entrepreneurs the guidance needed to bring a new business to successful launch. Current entrepreneurs benefit by exploring options for making improvements to an existing business. A variety of topics are explored, including developing business structures and recordkeeping, professional networking and responding to challenges associated with a growing business venture. Learning Outcomes
3 Lecture Hours Description This course is a survey of the changing role of public relations in marketing communications. Students are introduced to the relationships of public relations to marketing practices, corporations, the consumer and government. Channels of communication, public relations tools and the major elements of public relations are examined. Learning Outcomes
3 Lecture Hours Description This course examines the intersection of the business world and statistics. Students learn the fundamental elements of statistics and how business problems are addressed through the application of statistical methods. Learning Outcomes
3 Lecture Hours Description This course introduces students to the concepts and terminology of e-commerce. The application and methodologies used to address business strategies in the electronic environment are explored. Case studies are used to illustrate best practices in the field, including ethical security issues in the online environment. Learning Outcomes
3 Lecture Hours Description This course analyzes marketing principles as they apply to e-business. The marketing mix and marketing strategies are explored in an online environment. The course emphasizes marketing theories and practices, rather than the technical aspects of web development and e-commerce. Learning Outcomes
3 Lecture Hours Description This course is an introduction to the practice of supervision. Emphasis is placed on understanding the role of the supervisor in the management process , improving communication, resolving conflicts and increasing productivity. Learning Outcomes
3 Lecture Hours Description This course examines the policies and practices used by human resource management staff to build and maintain an effective work force. Topics include human resource planning, job analysis, recruitment, selection, performance appraisal, development, compensation and labor relations. Learning Outcomes
3 Lecture Hours Description This course is an introduction to the study of the retailing environment and its relationship to consumer demographics, trends and traditional/non-traditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing are examined. Learning Outcomes
3 Lecture Hours Description In this course, students explore the role of advertising and its relationship to the field of marketing. Emphasis is placed on the purpose of advertising, various types of media and current trends in advertising techniques. Students discover the importance of research and planning in the field of advertising. Additional topics include market research, media evaluation, ad preparation and sales promotion. Learning Outcomes
3 Lecture Hours Description In this course, students study techniques of the selling process as part of the promotion mix in marketing. Topics covered include the development of strategies for: relationship building, products, customers and sales presentation. Learning Outcomes
3 Lecture Hours Description This course introduces students to the management of operations in manufacturing and service organizations. Students explore the use of forecasting, logistics and continuous improvement tools and techniques to assist managers in making decisions. Learning Outcomes
3 Lecture Hours Description This course is designed to assist individuals who want to manage a small business. Students learn the essential components of a business plan with an emphasis on management principles. Analysis of financial issues, ethical concerns and other challenges associated with the operation of a small business are discussed. Learning Outcomes
3 Lecture Hours Description This course introduces students to the international business environment. The differences in conducting business in various countries around the world are examined. Topics explored include international finance and currency exchange rates, marketing strategies in multilingual environments and management of a diverse body of employees. Learning Outcomes
3 Lecture Hours Description This course is an introduction to the legal and ethical environment of business. Students learn basic legal concepts and how to apply the law to make business decisions. In addition, a detailed review of the United States judicial system and sources of American law, including constitutional law, crimes, torts, contracts and the Uniform Commercial Code (UCC) are covered. Learning Outcomes
