26 courses with the subject MARK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MARK 104PRINCIPLES OF MARKETING. An introduction to the terms and concepts
used in marketing. Study focuses on all aspects of the marketing process, including market analysis and information, consumer and business buying behavior, marketing strategy, the marketing mix, and legal and ethical issues. Discussion covers global, digital, and sustainability implications. The goal is to understand key basic marketing concepts and be able to practically apply knowledge to marketing decisions. Discussion also incorporates the application of Christian values in the workplace. Three hours.
MARK 210DIGITAL MARKETING CERTIFICATIONS. This course will teach
students how to create and measure the efficacy of their digital marketing campaigns. The course will introduce students to the power of digital marketing and digital marketing metrics and will culminate in a digital marketing certification. This course is important to anyone wanting to join a business or run one. Excel knowledge or MNGT 110 is suggested prior to or concurrent with taking this course. Three hours.
MARK 215DIGITAL MARKETING. This course provides an in-depth study of the
rapidly growing and evolving area of digital marketing. In addition to understanding the basic components of digital marketing, students will focus on learning how specific elements of digital marketing, including websites, social media, and mobile technology can be utilized as integrated parts of a comprehensive marketing plan. Lecture, case studies, guest speakers, and in-class exercises will be utilized to provide understanding and relevancy of this key component within the marketing discipline. In addition, students will also explore ethical issues related to marketing in a digital world from a Christian perspective. Prerequisite: Marketing 104. Three hours.
MARK 216SALES. This course focuses on professional selling from a client-focused
non-manipulative sales perspective. Students will learn and apply the principles of professional selling and the role of sales management through lecture, access to guest speakers in the sales discipline, and hands-on activities. Students will also explore ethical issues found in the sales discipline from a Christian perspective. Prerequisite: Marketing 104. Three hours.
MARK 312RETAIL MANAGEMENT. An in-depth look at the dynamic field of retail
marketing. A balanced blend of theory and application (using current examples) will help students learn how to analyze and develop effective retailing strategies. Emphasized topics include buying, merchandising, and selling functions; inventory, financial, and employee management; and targeting, location and promotion objectives. Study also investigates inherent ethical issues and discusses how Christian principles can be applied. Prerequisite: Marketing 104. Three hours.
MARK 319CONSUMER BEHAVIOR. An examination of consumer decision-making
in the marketplace, emphasizing the effects of internal factors such as motivation, personality, learning, emotion, and attitudes; external factors such as culture, subcultures, reference groups, demographics, and social status; and the steps in the consumer decision-
MARK 328CONTENT MARKETING. Students will probe the subject of content
marketing as a core discipline for 21st century entrepreneurs. They will learn essential concepts for strategic content development and web-based thought leadership and will acquire skills for use with practical web applications. Students will engage in a semester- long project using WordPress to publish Internet content for a company or organization, employing techniques learned in a class. The structure of the class will include two teaching sessions per week and a WordPress lab. Students may not receive credit for both Marketing 328 and Entrepreneurship 328. Three hours.
MARK 330SEARCH ENGINE OPTIMIZATION. Students will explore the
fundamental principles and best practices in the field of search engine optimization. They will learn and develop the essential knowledge and skills required to achieve favorable organic rank in the most important search engines and will become familiar with and interact with experts in the industry. Case studies and actual business scenarios will be examined in detail. Students will have opportunity to conduct SEO research for small businesses and non-profit organizations in semester-long team projects with other students. Students may not receive credit for both Marketing 330 and Entrepreneurship 330. Three hours.
MARK 335BRAND MANAGEMENT. This course explores the principles and practices
of brand management with an emphasis on creating, measuring, and managing brand equity. Students will discover how to build strong brands, create value for consumers and business organizations, and apply methods for assessing brand performance. Topics covered in this course include customer-based brand equity (B2B and B2C), brand positioning, brand architecture, brand associations and communication, and global branding strategies. Ethical challenges in brand management and a Christian perspective of marketing will also be explored. Prerequisite: Marketing 104. Three hours.
MARK 411MARKETING RESEARCH. An introduction to the major areas of
marketing research and information from a managerial perspective. Students will learn how to determine when and what type of market research to do, what objectives to pursue, and how to assess market research learnings. Incorporating market research within the context of market information, this course explores problem definition, research design, questionnaire development, sampling, interviewing, analysis, and reporting. It incorporates key ethical issues and application of Christian values in the workplace. Prerequisites: Statistics 131, Marketing 104, and junior standing. Three hours.
MARK 416SALES MANAGEMENT. This course is focused on the principles, methods
and issues found in professional, business-to-business sales force management. Students will gain exposure to and experience with the responsibilities of a sales manager and an understanding of the strategic role played by sales within an organization. Prerequisites: Management 103 and Marketing 104. Three hours.
MARK 417NEW PRODUCT DEVELOPMENT AND MANAGEMENT. This course
encompasses a comprehensive study of the new product development and management process. It is intended for students who are interested in learning how new products and services are developed and managed. Since New Product Development is a cross functional discipline, the content is relevant for students preparing to lead an organization to understand customer needs, to innovate and translate those needs to new products and services, and to profitably grow a business. It incorporates case study analysis and/or project applications, discussions, presentations, and exposure to business professionals. Discussion incorporates key ethical issues and the application of Christian values in the workplace.
MARK 420ADVERTISING. A critical exploration of the purposes and functions of
advertising, public relations and sales promotion in the growth and development of the global market economy. Study focuses on the basic principles of researching, creating, and executing promotional campaigns, and includes an examination of corporate responsibility and Christian ethics in advertising. Prerequisite: Marketing 104 and junior or senior standing. Three hours.
MARK 421INTERNATIONAL MARKETING. An introduction to marketing
management on a global scale including social and cultural dimensions of marketing; economic environments; political and financial risks; cross-cultural consumer behavior; and international product and channel decisions. Prerequisite: Marketing 104 and International Business 205. Three hours.
MARK 422MARKETING ANALYTICS. This course explores and utilizes data-driven
approaches for solving complex marketing challenges. Through hands-on application, students leverage technology to analyze consumer behavior, optimize marketing campaigns, and deliver actionable insights that inform strategic decision-making. Students will be exposed to marketing analytic tools and techniques used to derive strategic insights, predict pricing, understand customer satisfaction, develop customer segmentation, generate product recommendations, and understand customer sentiments. The curriculum emphasizes ethical applications of analytical methods, compliance with data privacy standards, and the transition of technical findings into executive-level recommendations. Prerequisites: Marketing 104, Management 110, Statistics 131, and Junior standing or permission of the instructor. Three hours.
Senior standing and permission of the department chair.
MARK 468INNOVATION FOR IMPACT. Innovation and creativity are widely
recognized as drivers of success in today’s world for both individuals and organizations. Whether entities are nonprofits, startups, small companies, large companies, or governmental units, they are all looking to employ people who understand innovation. This course will provide students with an understanding of how different entities can innovate using design thinking methodology. As we explore how to innovate in concept, we will use that knowledge to attack problems faced by real organizations in our own community to explore how applying design thinking methodologies can have true impact on real-world organizations. Students will emerge from this course with a toolbox of innovation techniques, real project work that they can use as examples of their practice of those techniques, and the confidence that they are creative and innovative people. Students may not receive credit for both Marketing 468 and Entrepreneurship 468. Three hours.
MARK 480481. INTERNSHIP IN MARKETING. This is an opportunity for students
to participate in a meaningful learning experience under the supervision of both an employer and a Management and Marketing Department faculty member. Most internships take place during the summer months. Students will be graded based on an employer performance evaluation along with a written paper and journal. Prerequisites: Good academic standing and completion of the freshman year of study. One to six hours.
