6 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Program Electives**** 6 Wellness 1 Fall Semester II Spring Semester II BUSI 209 3 BUSI 290 or 291 3 CIS 135 3 ECON 201 3 MGMT 203 3 MGMT 226 3
Covers the fundamental techniques of presenting and selling merchandise. Students are taught to recognize the significance that these techniques have in attracting consumers. Emphasis is placed on branding a store image through the use of color, fixtures, and other display materials.
Introduces the principles of professional selling. This course covers the many skills pertinent to everyday life that result in effective interactions with others. Emphasis is on the four components of the consultative selling strategy - developing a relationship, product, customer, and presentation. College Testing and Placement Program.
Explores the typical purchasing responsibilities of a retail buyer, such as identifying and understanding potential customers, conducting market research, developing sales forecasts, creating a merchandising plan, exploring retail buying trends, and using Excel spreadsheets for common retail buying calculations. Prerequisite: Eligibility for enrollment into ENGL 003, 007, 057 or ESL 070 as identified by the College Testing and Placement Program.
Determining appropriations; allocating among media; advertising layout and copy; measuring advertising effectiveness; the role of advertising in our economy. Prerequisite: Eligibility for enrollment into ENGL 003, 007, 057 or ESL 070 as identified by the College Testing and Placement Program.
Program Electives****** 6 21 ****Students select 15-credits of program electives from: ACCT, BAKE, BUSI, ECON, E *****Students select 6-credits of program electives from: BUSI 230; ENTR 221; MGMT ******Students select 6-credits of program electives from: BUSI 230; COMM 221; MKTG RECOMMENDED SEQUENCE FOR FULL-TIME STUDENTS Part-time students can complete this program by taking one or more courses each sem
Source: Harrisburg Area Community College's catalog, linked per course · table learning_unit · CourseShelf publish 59
