26 courses with the subject SEM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SEM 1115Student Athlete Development and Professionalism3
Student Athlete Development and Professionalism is a three-credit course that introduces first-year students to the opportunities and rigors of higher education, as well as to the skills needed to use academic resources successfully in college. Many of the topics covered in this course not only apply to your growth as a student, but also to your social and professional development. The course further provides an introduction to the personal brand development of athletes. Students will learn about the importance of personal brand development, associated brands, personal finance, and compliance in relation to monetizing student athlete name, image, and likeness. Overall, the goal of this course is to provide students with an understanding of the importance of professionalism and personal development.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
This course is an introduction to the sociological dimensions of sport and entertainment by addressing the ways ideology is immersed into our industries, as well as analyzing relevant historic and current issues in sport and entertainment. Through interrogating sociological topics such as gender, race, social class, age, ability, religion, and sexuality in relation to their interconnectedness within sport and entertainment, students will obtain the critical thinking skills and cultural competence tendencies to become forward-thinkers in our industries of sport and entertainment. Note: Prior to Fall 2023, this course was titled "Sport and Society."
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
SEM 2212Law and Ethics in Sport and Entertainment3
This course is designed to address the legal and ethical aspects of sport and entertainment. The course will address legal foundations and the legislative process; contracts and tort law; regulatory agents and methods of compliance; the principles and practices of safety, emergency, and risk management related to sport and entertainment; ethical principles and professionalism in sport and entertainment management; environmental ethics; legal issues and trends; and professional competence and professional development related to law and ethics in sport and entertainment management.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
The use of analytics in sport was popularized by the book and movie Moneyball. Since that time, virtually every major sports organization has begun to consider how a deeper dive into data and analytics can help to improve organizational performance. In this course, students will be introduced to some of the basic principles associated with analytics. Once students understand some of these principles, they will examine and critique how analytics is utilized to improve team performance, game strategy, marketing, and sales.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.Pre-requisites: Minimum grade of C- in (STHM 2117, SRM 2217, or STAT 1001)
The Stadium/Arena Design and Management course will require that students closely examine, condense, and digest information on planning, design, construction, and maintenance of stadiums and arenas which may be employed in athletics, leisure, sport, entertainment, recreation, and physical education. The students will prepare materials for class presentations, topics, and problems for discussion and analysis. The class will visit representative facility sites within the area.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
This course examines the sport and entertainment industries using microeconomic theory for analysis. The topics include league structure, organizational decision making, labor relations, incentive structures and facility financing.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.Pre-requisites: Minimum grade of C- in (ECON 1101, ECON 1901, ECON 1102, or ECON 1902)
SEM 3218Organizational Strategy in Sport and Entertainment3
This course focuses on the strategic challenges confronting firms that compete in the global economy within the sport and entertainment industries. It provides students a forum in which to apply and integrate business theories, practices and skills in a global environment. The course examines opportunities for entrepreneurs in the industry through business plan development.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
The course covers the organization and implementation of college athletics. Theory, principles, and problem areas will be addressed. Goals and policies associated with the administration of college athletics will also be covered, along with the approaches to planning, organizing, directing, controlling, budgeting, and evaluating college athletic programs.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
This course will cover the various governance structures of international sport with an emphasis on sport structures and governance models in areas other than the United States of America including how sport is organized, managed, funded, and governed globally. Students will gain a global perspective through the study of sport and its economic, cultural, sociological, and political role in Canada, Mexico, Central and South America, Asia, Australia/Oceana, Europe, the Middle East, and Africa.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
Sport and entertainment analytics applies data and quantitative methods to measure performance and make decisions within the sport and broader entertainment industry. This course will analyze various components, such as measuring and predicting team and player performance, recruitment and decision-making strategy, and sports betting and fantasy sports. As such, you will be learning common analytic concepts standard in the sports industry as well as the tools to help analyze these concepts.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.Pre-requisites: Minimum grade of C- in (SEM 3108 or STAT 1001)
SEM 3224Media and Communications in Sport and Entertainment3
The purpose of this class is to give an overview of sports information and media relations as they pertain to collegiate and professional sports. The class will go into detail on how professional teams and institutions deal with the media, including: strategic planning, placement of stories, holding media conferences, writing press releases, oversight of web sites, handling sensitive situations, and game operations.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
SEM 3225Recreation and Leisure Service Management3
This course will provide the knowledge required to formulate and manage effectively the resources in a public or private recreation or leisure service operation. Coordination of resources, inclusive of human, financial, physical, and technological, will be discussed. The course will expose the students to the typical programs and services provided by recreation and leisure service agencies. Emphasis will be placed on career opportunities and professional development.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
SEM 3226Consumer Behavior in Sport and Entertainment3
Marketing strategies designed to increase and sustain consumer demand for sport and recreation products and services rely upon an understanding of the individual consumer. This course will examine a variety of personal, psychological and socio-environmental factors that influence attendance and participation in sport and recreation and related consumption behaviors of media usage, purchase of merchandise, and travel. The course will also explore processes that operate within the consumer to understand how individuals make decisions to spend available resources of time and money on sport and recreation consumption activities.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
SEM 3227Advanced Marketing for Sport and Entertainment3
Sport marketing has changed dramatically as the result of increasing competition and environmental change. This course takes a system approach and is designed to extend students' knowledge and experience in marketing of sport and athletic events by first understanding the nature of competition within the industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills. NOTE: SEM 3296: Sport and Entertainment Marketing is strongly recommended prior to taking this course.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
The course will provide an initial and progressive understanding and will examine the diverse and complex nature of sales and fundraising within the entire sport industry setting. We will introduce basic sales, fundraising, and customer satisfaction concepts and techniques, and see and learn how they are applied in sport organizations, college athletics, and youth sport organizations. Students will gain knowledge of the sales and fundraising process through lectures, guest speakers, practical experiences, readings, and assignments. Prior to Fall 2024, this course was offered as SRM 3228 Sales Management in Sport and Recreation.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
This interactive course aims to develop and enhance students' leadership skills. Using a comprehensive perspective of leadership, students will engage in a review of leadership theory, and explore common leadership approaches within sport. Through this combination of theory and leadership lessons with "real world" application, students will develop their own leadership philosophy and work to effectively communicate with their team and community members.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
This course is an introduction to the nature, scope, and significance of the esports industry. In this course we will examine vital components of the esports ecosystem including key publishers, titles, teams, platforms, technology, and revenue sources. In addition, students will learn a variety of topics relevant to the business of esports, including esports consumers, professional and collegiate esports, legal and ethical concerns, as well as careers and future directions in the industry. The goal of this course is to give students a better understanding of the overall esports ecosystem, its trends, drivers of change, key stakeholders, and monetization.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
This course is an introduction to the legal and ethical challenges of the esports industry. In this course, we will examine legal issues related to intellectual property, governance and regulatory frameworks, negotiating player contracts, and investment strategies. In addition, the course will explore ethical issues relevant to the business of esports, including legalized gambling, violence in video games, sexual discrimination, gaming addiction, and cheating. The goal of the course is to expose students to legal and ethical issues faced by those who operate in the esports industry and how to anticipate and address issues that present themselves in practice. The course will emphasize classroom participation.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
SEM 3235Esports Social Media Management and Fan Engagement3
This course is designed to give students a foundation on the various digital media platforms, fan engagement strategies, and content production and management practices relevant to esports organizations and consumers. The skills learned in this course will enable students to create and develop relevant esports social media engagement strategies and related content creation and management strategies to engage esports consumers and optimize for each social media platform. This course contains an overview of (1) esports digital media management and consumer engagement; (2) esports fan engagement strategy and planning; (3) esports content management: image and video creation and management; (4) esports gaming content distribution platforms and fan engagement strategies: Twitch, Facebook Gaming, and YouTube Gaming; (5) esports communication and online community platforms and fan engagement strategies: Discord, TeamSpeak, Reddit, and Twitter; (6) customizing content for platforms and social media sharing sites: Instagram, Snap Chat, and Twitter; and (7) measuring social media engagement.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
One of the fastest growing forms of entertainment in the world is esports, which are simply video game competitions. With over 2 billion video game players in the world, the video game industry is already bigger than the North America film and sports industries combined. Several esports professional teams have valuations like teams in the major pro sports. The esports industry needs revenue to flourish. Many of esports' revenue sources mirror traditional sports, while some are unique. We will examine current revenue sources, as well as spotlight emerging and potential future sources of income. Many traditional sports are beloved for keeping change to a bare minimum, whereas esports is in a constant state of evolution, expansion, and reaction to the exponentially changing media consumption habits of today's tech-thirsty younger generations.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
SEM 3237Personal Branding of Athletes: Name, Image, and Likeness3
This course provides an introduction to the personal brand development of athletes. Students will learn about the process of developing a unique and powerful personal brand for athletes in relation to associated brands within the sport brand ecosystem. Students will learn about the role of digital media and technology in the branding process, as well as how to monetize personal brands in compliance with regulations. Therefore, the course is relevant to student athletes, athletes, agents, and those who are interested in careers working directly with athletes or organizations that employ athletes. Overall, the goal of this course is to give students a better understanding of the sport brand ecosystem with a specific focus on athlete branding and monetization.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
SEM 3238Sport and Entertainment Industry Research Experience3
This course will explore current research related to the sport and entertainment industries, including (but not limited to) topics related to sociocultural issues (e.g., racism, sexism, homophobia, trans athletes), college athletics, professional sport, sport governance, sporting events, and entertainment management in preparation for case study competition(s). This is a domestic immersion experience that includes a trip to an industry specific conference where students will compete in undergraduate case competitions and/or present original research. Additionally, students will engage in athletics facilities tours and meet athletics department staff. Students are responsible for paying travel costs to the conferences. Consult with instructor for more information.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may be repeated for additional credit.
Since the Supreme Court legalized statewide sportsbook operations, the industry has experienced strong growth. This course introduces the students to the industry. Students will be aware of the history, legality and regulation of sportsbooks with an emphasis on the local geography (Pennsylvania, New Jersey, New York, and Delaware) and Nevada. Topics include ethics of identifying and helping problem gamblers, operating budgets, bookmaking theory, etc.
Subject
SEM
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hours
Type
course
Repeatable
Repeatability: This course may not be repeated for additional credits.
An analysis of essential marketing principles as currently applied in the sport and entertainment industries. Guidelines for formulating marketing goals and strategies, inclusive of target marketing, will be included. Core elements of marketing research will be discussed and applied. The marketing mix will be evaluated in terms of specific applications set in various sport industry segments. Trends, issues and problems influencing the industry will also be examined. Writing skills appropriate for sport and entertainment marketers will be heavily emphasized.
