22 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MGMT 1010 (or equivalent) or approval of the instructor.
MKTG 3010Basic Marketing3
A comprehensive overview of the process employed by profit and nonprofit organizations of marketing goods, services, and ideas. The modern marketing objective is customer satisfaction at a profit (or other measure of success) through product, distribution, promotion, and price. This study of basic marketing concepts and terminology is set in the real-world context of the organization, competition, the economy, regulation, culture/society, and technology.
E-Business Models This course provides an in-depth exploration of digital marketing strategies, tools, and techniques essential for modern businesses. Students will gain hands-on experience with search engine optimization (SEO), social media marketing, content marketing, email campaigns, digital advertising, and data analytics. By the end of the course, students will develop and implement a digital marketing plan tailored to a real-world business scenario.
An integrated study of quality issues in the entire supply chain. The course will emphasize the continuous improvement of business processes, as well as the design, establishment, evaluation, and improvement of quality systems in the supply chain. Issues on Quality System Certification to meet industry and international standards shall also be addressed. Cross-listed with MGMT 4020
Sports Marketing presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. Areas to be addressed are the uniqueness of sport marketing in comparison to traditional marketing, an overview of the segments of the sport industry, the importance of market research and segmentation in identifying the right sport consumer, the use of data-based marketing in reaching the sport consumer, the overview of the marketing mix as individual units and the relationship between those units, and the development of sponsorship and endorsement packages.
Marketing Internships are structured to provide students with supervised, hands-on learning experiences in the field of marketing. Formal proposals, project objectives, and learning plans must be reviewed and approved by the Department Chair. Student activities and progress are monitored, evaluated, and graded by an assigned full-time faculty member. Each internship course carries three credit hours.
MKTG 3010 and Department Approval CIP 32.52.0201.00
MKTG 4810Marketing Internship3
Marketing Internships are structured to provide students with supervised, hands-on learning experiences in the field of marketing. Formal proposals, project objectives, and learning plans must be reviewed and approved by the Department Chair. Student activities and progress are monitored, evaluated, and graded by an assigned full-time faculty member. Each internship course carries three credit hours.
MKTG 3010 and Department Approval CIP 32.52.0201.00
MKTG 4900Independent Study in Marketing1-3
A course which allows outstanding students to investigate in depth, approved marketing topics. Studies will be coordinated by a member of the departmental faculty.
