16 courses with the subject MARK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MARK 295Special Topics1-3
Selected topics in marketing. The topics may vary from semester to semester. May be repeated for credit when topics change.
An introduction to the functions of marketing in our economy with particular attention to the influence of social, economic, ethical, legal, and technological forces on marketing activities. Problems and policies involved in the marketing of goods and services.
An application of scientific research methodology to marketing problems. The systematic gathering, recording, processing, and analyzing of marketing data are applied to studies of market structure, market segmentation, positioning, concept and product testing, name and package testing, advertising pre-testing and tracking, and test marketing. Students will complete an individual research project.
MARK 380 and MATH 171 or other approved statistics course.
Corequisite
None.
MARK 382Professional Selling and Sales Force Management3
This class will focus on the fundamental principles of personal selling. Topics include the economic problems connected with personal selling, an analysis of products and markets, the interview and the selling process, and building relationships and goodwill. The class will also focus on a strategic approach to the process of planning, organizing, directing, and controlling the activities of the sale force.
A study of consumer purchasing behavior and the environmental factors that affect that behavior. Cultural, social, and psychological determinants of consumer behavior are examined. The implications of these determinants for market segmentation and marketing strategy are stressed.
Study of the marketing role of retailing in the economy. Special emphasis will be placed on careers in retailing, retail market segmentation, location theory, buying, pricing, and promotion in the retail industry.
Principles underlying advertising, economic and social aspects of advertising, policies and objectives, selection and use of various media, advertising organizations, campaigns, displays and copy.
A study of successful business practices in the global marketplace. Areas of coverage include: levels of international involvement, organizational behavior across cultures, the environment of global marketing, identifying global opportunities, and international market planning and strategy.
FINA 350 , MANG 360 , MARK 381 , MARK 383 , plus senior standing.
Corequisite
None.
MARK 484New Product Marketing3
This course focuses on the marketing of new products, including strategy, planning, analysis, and implementation. Of interest are the concepts and tools to be used in successful development and marketing of new products. Specific decisions to understand include: product policy formulation, the selection of product market strategies, and new product development process.
This course is an introductory course to marketing on the Internet. It examines the use of the internet as a unique channel for marketing to consumers and businesses. Specifically, we will look at issues such as online consumer behavior, network effects, online branding and traffic building, personalized marketing, and online marketing research. 3 credits.
per internship placement; limited to a maximum of 6 credits An on-the-job learning experience designed to give students an opportunity to apply their technical and professional skills and to observe organizations in action.
Cumulative and major GPA of 2.33 or greater, 60 credits, declared business or economics major, a declared concentration, MARK 380 and MANG 391 , and permission of internship director.
Corequisite
None.
MARK 495Special Topics: Marketing1-3
Selected topics in marketing. The topics may vary from semester to semester. May be repeated for credit when topics change.
Students conduct an in-depth project in marketing under the direction of a faculty member and the Longwood Senior Thesis Committee. May be repeated as 499.
