SUNY College of Agriculture and Technology at Cobleskill · Courses

MKHT

2 courses with the subject MKHT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKHT 311E-Marketing3

chosen from: 3

Subject: MKHT
Credits (min): 3
Credits (max): 3
Credit unit: credits
Type: course
Edition: 2026-2027
Source: cobleskill.edu

MKHT 405| Consumer Behavior

The most complex aspect of marketing is the consumer. This course will provide tools to better understand consumer behavior. Topics will include consumer motivation, values, psychographics and lifestyle influences, individual and group decision making, demographic and cultural influences. Practical applications of psychological principles will be emphasized, including frequent guest programs, promotional strategy and marketing planning. This course is cross-listed with BADM 405. Prerequisites: BADM 134 or HOTL 205 or permission of the instructor [Fall, Spring] [3 credits] [3 contact hours] Page | 286 2026-2027

Subject: MKHT
Type: course
Edition: 2026-2027
Source: cobleskill.edu
Alias: BADM 405

Source: SUNY College of Agriculture and Technology at Cobleskill's catalog, linked per course · table learning_unit · CourseShelf publish 61