67 courses with the subject EB, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
EB 001Non-Credit Business Internship Provides students an overview of an organization
including its structure, strategies and principal lines of activity as well as providing an opportunity for practical application of the skills developed in students' areas of concentration. Note: see the chapter "Academic Programs" inder Internships: listed as Internship(title)must be at least 9 weeks long.
The EB Core or Foundation Courses, sophomore standing and permission.
EB 100Introduction to Management This course develops an understanding of management3
principles in the areas of planning, organizing, staffing and control, including but not limited to the aspects of strategy, legal environment, operation/supply chain management. (S)
EB 105International Economic Issues Understanding international economics is increasingly3
important for private and public decision-makers. In a world of growing economic interdependence, the ability of policy makers to provide a stable environment for business is a key issue. Accordingly, this course develops the principle topics of international economics, including trade theory, the balance of payments, the cause and consequences of exchange rate movements, the flow of capital, currency crises and regional trade issues. The applied topics emphasized will be based on the most pressing current issues. (S, I)
EB 106Foundations of Entrepreneurship Students will be provided with the tools necessary to3
ignite their entrepreneurial mindset using tested principles to enable success in the start-up world. In doing so, students will understand how to develop an innovator's mindset so that they will have a practical understanding of the creative process and practice in applying it.
EB 140Investing: Your Future Saving too little can cost you a secure future. In this course you will1
learn to make informed judgments about how to save, how much to save, how to invest, what to believe, who to ask for advice, and how to choose among investments. Students with no investing knowledge but who are interested are especially encouraged to take this course. (S)
EB 202Behavioral Analysis of Organizations The broad focus of the course is to examine how4
individuals come together to form a successful organization. The course is broken into three major sections: people, organizations, and leadership. The course emphasizes student involvement and engages students in a variety of in-class exercises, case analysis role-playing exercises, small group exercises, and an off- campus class experience or two. One or more off-campus experiences are required for the course. Must be at sophomore standing or above. Pre- or Co-Req: FYC-101 or EN-110 or EN-109. (CW, S, WK-SI)
EB 203Introduction to Business Law An introduction to the American legal system as it applies3
to the business community. Emphasis is on basic legal concepts in contracts, real and personal property, agency and employment, and transaction of business through partnerships and corporations. (S)
EB 204Legal Regulation of Business Examines the areas in which by statute the legislative3
branch of government regulates business. Topics include anti-trust law, bankruptcy, consumer protection, securities laws and the uniform commercial code. (S)
EB 206AFashion Marketing, Part 1 This Global Engagement course sequence (2-credit2
predeparture course in fall or spring semester plus a 2-credit short-term study abroad course in winter or summer term) is designed to provide students with a multidisciplinary exploration of fashion production and marketing. This course provides classroom instruction along with practical experiences to explore the cultural and economic impact of the fashion industry. Pre- or corequisite: FYC-101 or EN-110 or EN-109. NOTE: The total fee for the experience is split between the two courses, with the majority of the fee on the fall or spring semester billing and a $250 administrative fee on the winter or summer term billing. (SW-GE)
EB 206BFashion Marketing, Part 2 This Global Engagement course sequence (2-credit2
predeparture course in fall or spring semester plus a 2-credit short-term study abroad course in winter or summer term) is designed to provide students with a multidisciplinary exploration of fashion production and marketing. This course provides classroom instruction along with practical experiences to explore the cultural and economic impact of the fashion industry. Pre- or corequisite: FYC-101 or EN-110 or EN-109. NOTE: The total fee for the experience is split between the two courses, with the majority of the fee on the fall or spring semester billing and a $250 administrative fee on the winter or summer term billing. (SW-GE)
EB 207New Venture Creation Students will analyze business start-up successes and failures3
develop their own new ideas for new ventures and learn how to determine when an idea represents a viable business opportunity. Students will pursue those opportunities as far as possible toward actual startup of the venture. (S)
EB 210Quantitative Business Analysis This course introduces quantitative techniques for3
solving business problems and works to establish a link between data analysis and business decision- making. The course presents algebra, graphical methods, applied calculus, and descriptive statistics as tools to aid business decision makers. Prerequisites: High school algebra or pre-calculus. (QM, S)
EB 211Business Statistics This course covers basic descriptive and inferential statistics, normal3
curve and z-score computations, and addresses hypothesis testing using Chi-Square, T-Test, ANOVA, and linear regression modeling. Pre- or co-requisite: FYC-101. (QS, S, WK-FR)
EB 222Principles of Macroeconomics Macroeconomic conditions affect individuals and3
businesses in numerous ways: employment opportunities, the purchasing power of wages and salaries, the cost of borrowing money, sales, profits, and competitiveness against foreign businesses. This course develops the theories relevant to understanding the business cycle, inflation, unemployment, deflation, exchange rates and balance of payments problems. It also examines the options and tradeoffs governments face as they seek to provide a stable macroeconomic environment through monetary and fiscal policies. Case studies of the macroeconomic performance and policies of diverse countries provide a comparative orientation. Prerequisites: Sophomore, Junior, or Senior standing (S)
EB 223Principles of Microeconomics The optimizing behavior of households and firms serves as3
the focal point in this study of market-based resource allocation. Supply and demand analysis, spending and saving decisions of households, production and employment decisions of firms, alternative market structures, and environmental economics are among the topics covered. Prerequisite: Sophomore, Junior, or
EB 232Intermediate Accounting I A comprehensive study and application of generally accepted4
accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations. Prerequisites: EB131. (S)
EB 233Intermediate Accounting II A continuation of the comprehensive study and application of4
generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations begun in Intermediate Accounting I. Prerequisite: EB232. (S)
EB 307New Venture Start-Ups Students will develop their new ventures beyond the conceptual3
and planning stages by establishing actual operations-purchasing, manufacturing, marketing, etc. to generate revenue. They will implement whatever support systems (accounting, human resources, inventory management, etc.) are needed. Prerequisite: EB-207. (S)
EB 308Business Studies Abroad I Business Studies Abroad is a two-course short-term study1
abroad program that will provide students with an introduction to how business is conducted in another country, coupled with an in-depth examination of life in that country. This Global Engagement course sequence includes a 1-credit predeparture course in fall or spring semester plus a 2-credit short-term study abroad course in winter or summer term during which we will travel to the country being studied in that particular experience. The total fee for the program is split between the two courses. Pre- or corequisite: FYC-101. NOTE: The total fee for the experience is split between the two courses, with the majority of the fee on the fall or spring semester billing and a $250 administrative fee on the winter or summer term billing. (SW-
EB 309Business Studies Abroad II Business Studies Abroad is a two-course short-term study2
abroad program that will provide students with an introduction to how business is conducted in another country, coupled with an in-depth examination of life in that country. This Global Engagement course sequence includes a 1-credit predeparture course in fall or spring semester plus a 2-credit short-term study abroad course in winter or summer term during which we will travel to the country being studied in that particular experience. The total fee for the program is split between the two courses. Pre- or corequisite: EB- 308. NOTE: The total fee for the experience is split between the two courses, with the majority of the fee on the fall or spring semester billing and a $250 administrative fee on the winter or summer term billing. (SW-GE)
EB 320Intermediate Microeconomics Microeconomics analyzes the behavior of individual3
economic units such as consumers and firms. Intermediate microeconomics builds on the topics covered in principles of microeconomics and principles of macroeconomics. While those courses were more intuitive, this course explores microeconomics with a deeper degree of rigor using mathematical models to predict economic behavior. Prerequisites include EB223 and EB222. (S)
EB 321Intermediate Macroeconomics Intermediate Macroeconomics builds upon the concepts3
developed in principles of microeconomics and principles of macroeconomics. Macroeconomics in general tries to understand the aggregate behavior of economies rather than that of individual economic actors, and in this course we will study and use models that help explain what has happened in the past and predict what will occur. Prerequisites: EB222 and EB223. (S)
EB 325Health Economics Health Economics applies economic analysis to better understand the3
functioning of the healthcare industry. Topics will include demand for healthcare and health insurance, information problems, healthcare costs, comparative healthcare systems and healthcare policy.
EB 333Governmental and Nonprofit Accounting Governmental and Nonprofit Accounting is3
designed to provide an overview of fundamental concepts and practices used in accounting for activities of governmental and non-business organizations. After successfully completing the course, students will be familiar with recording financial transactions, preparing financial reports, budgeting, auditing, and analyzing the results for federal, state and local governments, colleges and universities, healthcare organizations and other nonprofits. Prerequisite: EB 233 Intermediate Accounting II. (S)
EB 335Auditing Emphasizes current auditing principles and the objectives of independent3
accounting firms. Particular attention is placed on auditing procedures and the ethical and legal responsibilities of the auditor. Prerequisite: EB233. (S)
EB 336Federal Taxation: Individuals Examines the federal income tax structure and its3
relationship to individuals and sole proprietorships. Emphasis is placed on the preparation of the individual income tax return. Prerequisite: EB-131. (S)
EB 337Cost Accounting An analysis of the use of cost accounting systems to accumulate and3
allocate manufacturing costs. In order to support inventory valuation and emphasis is on solving real business problems. Prerequisite: EB236 and Junior or Senior standing. (S)
EB 340Investing Analysis The course is meant to train portfolio managers. Students will maintain1
an online trading account and learn about fiduciary responsibility. They will assist portfolio managers by analyzing investments and with other tasks. This course prepares students to become portfolio managers.
EB 341Production and Operations Management Examines the necessary things business firms3
must do to efficiently convert inputs to outputs. The course is about equally divided between qualitative operations management theory and quantitative tools that have been developed to solve typically occurring problems in production/ operations. Prerequisite: EB-100. (S)
EB 342Management Information Systems The study of how computer technology is used to3
gather, store, organize, retrieve, and transmit information within and between organizations. Topics include the organizational and technical foundations of information systems, the contemporary tools and techniques for building systems, and the management of information system resources. Emphasizes current computer platform applications and techniques used in business. Prerequisites: EB201 (EB201 can be taken concurrently) and Junior or Senior standing. (S)
EB 351Marketing Management Analyzes consumer behavior leading to the selection of products3
as well as pricing, promotion, and distribution strategies. Research projects help students apply concepts to the complexities of decision-making in marketing. Prerequisite: EB-100 or EB-101. (S)
EB 354Sport Marketing This course provides an in-depth examination of marketing principles as3
applied to the sports industry. Students explore sport consumers, sport advertisement, sport event budget/expenditure, sport products, branding, sponsorship, and fan engagement strategies. Emphasis is placed on data-driven decision-making and experiential learning through the development of a comprehensive sport marketing plan. Prerequisite: EB-100.
marketing concepts and hands-on managerial skills in the fashion industry. Students will explore the marketing practices of fashion brands at the local, national and global level. Pre- or co-requisite: EB-100.
EB 358Marketing Research and Analytics This course covers the three core pillars of analytics3
Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics, which helps students understand, conduct, interpret and evaluate basic statistics that are widely used in marketing research and in the process being able to critique research reports. Students will be trained to utilize computer software in conducting statistical analyses. Prerequisite: EB-351 (S)
EB 359Advertising & Promo Mgmt This promotion management course is designed to give3
students an in-depth examination of integrated marketing communication and how it relates to handling promoting an organization, a campaign, a product and (or) service, or any other specific cause. The course will look at various promotional techniques such as public relations, various sources of advertising and marketing, and the utilization of direct sales approaches, with the focus on the marketing mix to the various aspects of communications that take place between the firm and its customers. At the same time, this course lends itself to studying both applied and theoretical issues to give students both a real-world view of advertising and promotions, as well as frameworks for understanding such real-world decisions. The course will offer an insight into strategies that can be developed and implemented to manage promotional activities. Pre-Req: EB-351 (S)
EB 361Financial Management I The management of business assets and liabilities and the3
concurrent creation of sources and the use of funds. Special attention is given to financial statement analysis and decisions involving working capital management. Prerequisite: EB-131. (S)
EB 362Financial Management II Special attention to long-term external sources of funds. Capital3
budgeting under uncertainty, security market processes, strategies for debt/ equity mix, and portfolio theory are covered. Prerequisite: Junior or Senior standing. (QM, S)
EB 363Health Care Financial Management Emphasizes health care decision making using3
financial information. The course focuses on unique financial characteristics in the health care industry, such as the mix of government and non-government providers and payers, complex payment systems, and the interactions between providers, insurance companies and consumers. Prerequisite: EB131. (S)
EB 371Human Resource Management The early part of the course takes an in-depth look at the3
fundamental nature of the employer- employee relationship. The fundamental framework is then used to evaluate traditional aspects of Human Resource Management practice: Selection, training, recruitment, performance appraisals, and compensation. Class time involves some lecture, in-class exercises, guest speakers from industry, and case analyses. Prerequisites: EB202 or PACS202. (S)
EB 37521st Century Leadership This course examines the challenges of providing leadership in3
the information age of global and cultural contexts. Leadership as manifested in today's workplace provides both opportunity and a great responsibility. The role and function of leaders look very different today than years ago. Change is the norm. Leaders must understand today's challenges and be able to function effectively given a borderless, multicultural, virtual, and diverse group of followers. No prerequisites. (S,
EB 377Sports Management Sports Management will explore the many business and socio3
cultural aspects of the business of sports. Sport plays an increasingly significant role in our world as professional and collegiate sports attract more and more of our entertainment spending and sports personalities become more central and idolized in society. This exploration of the sports industry will connect well with other areas of business study: organizational behavior, strategy, human resource management, and marketing. Prerequisite: EB-100 and sophomore standing or above. (S, CS)
EB 379Bargaining and Conflict Management Bargaining and Conflict Management provides3
students with an opportunity to learn about bargaining and conflict-management theory. Students will have the opportunity to explore and apply this theory, and to examine aspects of bargaining style, in a variety of bargaining simulations. Prerequisite: EB-202. (S, CS)
EB 381International Political Economy The pursuit of wealth and power, profit and privilege3
corporate growth and national security occurs in a global context. This course examines the business agendas and political priorities that find expression in the policy agreements and institutional agreements of the contemporary global economy. The course is conducted as a seminar and requires a substantial research project. Prerequisite: EB105. (S, I)
EB 382Sport Analytics Sport Analytics is an exploration of the concepts essential to effectively3
applying fundamental statistical concepts to sports data analysis. Utilizing programing tools (like R or Python) for sports data processing, students will interpret and evaluate advanced metrics across various sports, engage in original analysis and learn to effectively communicate analytical findings to both technical and non-technical audiences. Prerequisite: EB-377
EB 383Sport Finance Sport Finance focuses on those financial concepts unique to the Sports3
Industry. Students will learn basic accounting and finance principles, revenue streams, cost control and budgeting, Capital investments, team and athlete valuation models, and industry economic impact analysis.
EB 384Athletics Event Management This comprehensive course explores the principles and3
practices of planning, organizing, and executing successful athletic events. Students will develop skills in event conceptualization, budgeting, marketing, risk management, and operations while creating practical event management plans applicable to various sports settings and scales. Prerequisite: EB-377
EB 385College Athletics & Administration This course explores the complex landscape of3
collegiate athletics administration. Students will examine governance structures, financial management, compliance regulations, student-athlete well-being, and leadership principles. Through case studies and projects, students will develop strategic thinking skills necessary for effective management in intercollegiate athletics settings. Must have sophomore standing.
EB 407Entrepreneurship Examines the application of administrative and functional fields to3
small business situations. Special attention is given to the problems typical of the small business. Projects and local businesses may be used as cases. Prerequisite: EB-307. (S)
EB 440Portfolio Management I Students manage the Juniata College student portfolio, making1
all investment decisions about policy, trading, and long term goals. They present a progress report to the public, benchmark and account for the investments, and defend their choices. Prerequisites: EB-340 or EB- 362. (S)
EB 441Portfolio Management II Students manage the Juniata College student portfolio, making1
all investment decisions about policy, trading, and long term goals. They present a progress report to the public, benchmark and account for the investments, and defend their choices. Prerequisite: EB-440. (S)
EB 442Portfolio Management III Students manage the Juniata College student portfolio, making1
all investment decisions about policy, trading, and long term goals. They present a progress report to the public, benchmark and account for the investments, and defend their choices. Prerequisite: EB-441. (S)
EB 443Portfolio Management IV Students manage the Juniata College student portfolio, making1
all investment decisions about policy, trading, and long term goals. They present a progress report to the public, benchmark and account for the investments, and defend their choices. Prerequisite: EB-442. (S)
EB 463Financial Markets & Institutions The role of credit and capital and the function of dollar3
and Euro bonds in today's internationalized financial markets are investigated empirically and assessed analytically in this course. Numerous economic theories relevant to understanding the behavior of various asset markets are developed, including portfolio and asset models of exchange rate determination and currency speculation. The costs and benefits of alternative government policies such as financial regulation and capital and foreign exchange controls are weighed. Prerequisite: EB222. (S, I)
EB 465Financial Theory and Analysis Financial Theory & Analysis will be a finance elective3
aimed at juniors and seniors. EB465's purpose is to develop an understanding of traditional modern portfolio theory, recent challenges to this orthodoxy, empirical knowledge of asset performance and how to apply this knowledge to specific contexts, i.e. creating an appropriate portfolio. Prerequisites: EB211 and EB362. MA220 may be used as a replacement for EB211 only. (S)
EB 480Senior Seminar A capstone course for POE in Business. Through the use of readings, case3
studies and simulations, students in the course will formulate corporate strategy and implement it in a competitive environment. How firms may gain and sustain competitive advantage with the formulated strategy will be examined. In addition, students will also be trained to craft business reports on corporate strategies. The evaluation of performance will mainly depend on the content and the quality of the business reports. (S)
EB 490Business Internship Develops students' skills, through practical experiences or field1-9
projects which require proposals for problem analysis and solution. The experiences and projects are provided by local businesses or other organizations and use technical and decision skills developed in students' areas of concentration. Corequisite: EB-495 (S)
