15 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 3000Principles of Marketing3
This course serves as an introduction to the marketing discipline. Foundational topics include identification of target markets, understanding of population demographics and psychographics, the four P’s (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, environmental factors affecting marketing efforts.
This course is an introduction to the role of the professional salesperson in the marketing process. Students will examine characteristics and skills necessary for success in sales, techniques for identifying prospects and buyers, importance of relationship building, and ethical sales behaviors.
This course provides an understanding of the concepts and theories pertaining to sales management and its importance in the successful implementation of marketing strategies. Students will examine planning, organizing, and evaluating a sales force in different contexts and in ethical behaviors.
This marketing course is designed for both business and non-business majors that differentiates between for-profit and not-for-profit organizations, investigates the competitive environment facing nonprofits (e.g., hospitals, churches, charities, colleges, etc.), and applies research techniques and marketing tools to the nonprofit entity.
This course serves to present the theories and concepts involved in the understanding of the advertising mix: advertising, public relations, sales promotion and professional selling. Topics include marketing communication, branding, promotional opportunity analysis, theoretical frameworks, types of appeals, and executional framework.
This is a marketing course designed to address the strategies and analysis within the entrepreneurial process to establish a new business or to launch a new product line in an established organization. This course is directed toward how to successfully analyze new venture opportunities
This course presents information needed to build effective customer relationships and retention. Key concepts are presented to show how CRM aligns business processes with customer strategies in an effort to build customer loyalty and increase profits. The course presents data management concepts, data platforms, and customer experience integration.
This course lays the foundation of social media marketing. Students will understand how to utilize each social media platform correctly in business to achieve marketing goals. This course covers the technological use of major social media platforms, building and managing, presenting, and analyzing social media strategies and campaigns.
Allows examination of a particular problem, theme, or issue pertinent to the marketing discipline in an interdisciplinary construct. Topic(s) addressed will vary by semester.
This course focuses on the description and analysis of the nature, strategies, and techniques used in marketing. It examines the impact of technology on marketing, and the strategic role of marketing in the overall goal of organizational success in highly competitive and volatile markets.
This course presents a strategic framework for understanding and applying marketing strategies. It integrates the disciplines of psychology, anthropology, economics and sociology with the marketing discipline to explain, understand, and predict consumer decisions in the marketplace.
This course focuses on explaining and using the behavioral and statistical tools needed for designing, implementing, and reporting marketing research projects. It provides a basic foundation of a marketing research report in five phases: business case, annotated bibliography, literature review, data collection, and analysis.
This course will explore a wide range of digital retail applications, such as retail analytics and omni-channel retail strategy, and will also contemplate how the retail environment changes with technology advancement.
Digital Marketing & Analytics course is designed to provide necessary information related to today’s online dynamic marketplace and how it works. Theoretical understanding of the online/internet marketplace and necessary skills to handle its functions. Simulation will provide hands-on experience to understand digital marketing in the real world.
1 TO 12 Students are placed with an organization for a practical training experience to supplement academic learning. Through coursework, students apply the theories, concepts, and techniques learned for further career readiness and success.
