14 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 251Principles of Marketing3
(Prerequisites: junior standing, ECO 153 - ECO 154 or ECO 101 ) (Formerly MKT 351) This course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded. The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.
junior standing, ECO 153 - ECO 154 or ECO 101 ) (Formerly MKT 351) This course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded. The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.
MKT 251KPrinciples of Marketing3
(Formerly 351K) This honor course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded. The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.
MKT 251 ) Study of the role of marketing information as the basis for decision-making. Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.
MKT 251 ) Study of theories of consumer behavior. The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment.
MKT 251 ) This course provides a practical understanding of the digital marketplace and necessary steps to adapt marketing strategies to its dynamic environment. It also enhances the skills needed to work at any company that practices social media and online marketing techniques.
MKT 373Sports Marketing3
(Restricted to students with junior or senior standing) This course will prepare students to plan and execute marketing strategies for Sports Organizations and organizations that market themselves through sports. Students will examine the explosion of opportunities and challenges in this unique business thanks to advances in telecommunications and performance technologies as well as the shrinking global marketplace.
MKT 251 ; concurrent enrollment in MATH 341 ) Personal and mass communication approaches generated by manufacturers and intermediates or institutions toward target markets. The design of advertising campaigns to shift consumer attitudes, to secure resellers’ support and to inform, persuade, and move them to action. Development of copy selection and media and measurement of promotion effectiveness including evaluation of sales force.
MGT 352 , MKT 251 ; senior standing) This course develops the concepts and techniques needed to identify and analyze the various decision areas faced by a sales-force manager. Topics include recruiting, selecting and training the sales force; forecasting, budgeting and sales quotas; assigning, motivating and compensating the sales force.
MGT 352 , FIN 251 , OIM 351 ; senior standing) This course focuses on the decision areas facing retail managers, including retailing, structure, merchandising, locations, store layout, promotion, pricing and personnel.
MKT 473Sports Marketing3
3 cr. (Prerequisite: MKT 251) This course will prepare students to plan and execute marketing strategies for Sports Organizations and organizations that market themselves through sports. Students will examine the explosion of opportunities and challenges in this unique business thanks to advances in telecommunications and performance technologies as well as the shrinking global marketplace.
MKT 251) This course will prepare students to plan and execute marketing strategies for Sports Organizations and organizations that market themselves through sports. Students will examine the explosion of opportunities and challenges in this unique business thanks to advances in telecommunications and performance technologies as well as the shrinking global marketplace.
MKT 251 , MKT 361 , MKT 362 ) This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling. Students practice making oral and written sales presentations. Students also learn what a career in sales entails.
MKT 251 ; senior standing) The theme of this course is building effective marketing strategies through integrated decision-making. Emphasis is on different decision models within functional areas such as demand analysis, consumer research, product and promotion management, etc.
MKT 251 ) Sustainable marketing is a new approach which expands the boundaries of traditional marketing. In this course, we will focus on how companies are learning to innovate, develop, produce, promote, distribute and take back products and services in new ways that reduce waste and pollution in order to satisfy all stakeholders.
MGT 351 , MKT 251 , ECO/IB 351 ) Students will have an opportunity to participate in lecture-discussion sessions with top-level executives from various multinational corporations, local business firms, and government agencies in a number of different countries in Europe. Participants will gain a basic understanding of the issues prominent in international business today. Course involves travel to Europe. (Credit cannot be earned for MKT 495 and IB 495 and MGT 495 .)
Source: University of Scranton's catalog, linked per course · table learning_unit · CourseShelf publish 59
