12 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
An introductory study of the efforts of the firm to manage its product, price, distribution, and promotion, compete in a dynamic environment, and understand and influence its current and potential customers.
A study of people’s relationship to marketing and the market’s relationship to the consumers; the behavioral aspects of marketing: attitudes, habits, incomes, and products. Prerequisite: MKT 261 Principles of Marketing with a grade of “C” or better OR permission from the instructor.
Personal and Professional branding is the continual process of identifying and articulating your skills, knowledge, and characteristics as assets for the marketplace, employers, and colleagues. In this course, you will master a systematic way to assess the needs of audiences and authentically position yourself and your clients to meet these opportunities. You will learn and apply fundamental elements of brand strategy as you discover, define, and deliver your brand. This course includes a significant writing component.
An in-depth study of the fundamentals of selling, sales theory, sales techniques, and sales role playing. The personal qualifications required for effective selling are reviewed. Prerequisite: MKT 362 Consumer Behavior OR permission from the instructor.
This course deals with the non-personal aspects of marketing communication: advertising; direct marketing; sales promotion; and publicity/public relations. Special attention is given to strategies for developing an integrated marketing communications program. Prerequisite: MKT 261 Principles of Marketing OR permission from the instructor.
A study of current digital marketing tools and technologies and their impact on an organization, including search engine optimization, website, search and display ads, email marketing, and social media. Participants will experience how to develop an integrated digital marketing strategy, from formulation to implementation. Through a combination of lecture, case studies, hands-on exercises, and course projects, students develop capabilities in designing, implementing, and evaluating digital marketing strategies. Prerequisite: MKT 261 Principles of Marketing.
A study of the concept of marketing strategy and its relation to strategic planning. Case studies are used to develop strategic decision making skills. Prerequisites: MKT 362 Consumer Behavior OR permission from the instructor, AND senior standing. 367
Consideration of market research in business, studying the methods of collecting, assimilating, and interpreting market information. Prerequisite: MKT 362 Consumer Behavior OR permission from the instructor.
A study of marketing focused on behaviors and practices of organizations as they seek to achieve their goals in a competitive and dynamic environment. The class examines marketing between organizations in industrial, governmental, and institutional settings. Topics covered include business-to-business market environments, organizational buying behaviors and motivations, and development and execution of marketing strategies and tactics appropriate to them. Prerequisite:
An introduction to small business marketing practices common among today’s challenging landscape. Created specifically for those looking to create a profitable small business, this class will inform students about solid strategies to develop and deliver products, establish pricing, segment and analyze target markets, create winning promotions, and stay ahead of the competition.
An in-depth study and application of current digital marketing tools and technologies and their impact on an organization, including search engine optimization, website, search and display ads, email marketing, and social media. Through a combination of lectures, case studies, hands-on exercises, and course projects, students develop capabilities in designing, implementing, and evaluating digital marketing strategies. Prerequisites: MKT 261 Principles of Marketing AND MKT 367 Digital Marketing.
An examination of the role of marketing in an organization and how effective marketing creates value for customers. There is an emphasis on making strategic marketing decisions in the context of general management. Major topics include market segmentation and targeting, management of the Four Ps, marketing research, sustainable competitive advantage, strategic planning in competitive and dynamic markets, and social and ethical issues in marketing. Prerequisite: MKT 261 Principles of Marketing OR approved equivalent. MSL Military Science and Leadership
Source: Freed-Hardeman University's catalog, linked per course · table learning_unit · CourseShelf publish 59
