16 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course covers the basic service skills in business for both internal and external customers. It also discusses conflict management, stress, professionalism, time management, and telephone usage. Course may be taught with a Community-Engaged Learning component.
This course teaches foundational marketing concepts that reflect industry practices. It explores balancing consumer and brand insights to communicate messaging that resonates with customers while highlighting a brand’s competitive advantage. Students will demonstrate their understanding through a variety of methods including case studies, group work, Community-Engaged Learning, and active participation.
This course explores marketing from the consumers’ perspective. Students will learn to critically evaluate messages communicated through marketing media and determine the impact on individual behavior and society as a whole.
Concentration on the promotional mix of advertising, publicity, personal selling and sales promotion. Creativity, planning, and budgeting skills are established through development of a promotional campaign.
This course explores visual and oral communication methods and focuses on professional presentation skills, their application to the field of business, and provides practice on a variety of presentations methods.
Concentration on the various sales techniques with emphasis on pre-approach, needs, benefits, objections and closing. Experience in basic techniques through participation in a series of simulated sales calls. Emphasis is on assisting students as they develop their personal philosophy of sales. It is recommended students complete MKTG 1030 prior to taking this course.
This class provides students the opportunity to apply business techniques and strategies in various hands-on projects and activities. Collegiate DECA is an international professional organization which has four basic objectives: vocational understanding, social intelligence, civic consciousness, and leadership development.
Event Marketing is a project-oriented class that produces a marketing event for an organization, company, or industry. This student-focused project concentrates on creating, planning, implementing, and evaluating the marketing activity. It is recommended students complete MKTG 1010 and MKTG 1030 prior to taking this course. It is also recommended that students take MKTG 1070 in the same semester as this course.
Professionalism in Business develops professional skills in human relations, leadership, team-building, diversity, communication and more. Activities are designed to teach students how to conduct themselves as professionals in the workplace, providing students practical, hands-on experiences in a professional environment, and preparing them for successful careers in a variety of fields.
Supervised work experience in field related to program major. Credit is awarded for completion of specific learning objectives that provide new learning that is related to program major.
Students learn methods of gathering data to make marketing decisions, use various tools to develop questionnaires, set up focus groups and analyze data to optimize marketing decisions.
Students research and apply retail concepts of merchandise management, assortment, pricing, visuals, etc. Planning, distribution support functions, selling, advertising and promotion in regular retail business operations are researched and discussed. It is recommended students complete MKTG 1010 and MKTG 1030 prior to taking this course.
Students will work in teams to analyze the needs of an approved client from the community from the perspective of management, marketing, and information systems. They will gain real world experiences through developing and implementing a plan, utilizing skills learned from previous classes.
This course helps students develop their digital media strategic marketing skills. Students learn many different concepts related to digital marketing, such as networking, social media, UI UX, eCommerce, surveys, analytics, online research, search engine optimization, apply analytics, and mobile apps.
The Business Leaders Forum presents an interactive forum where students will be introduced to community business leaders and entrepreneurs. Industry leaders can include Directors, CEO, Controller, HR Managers etc. Each week new Business Leaders will share their experience and expertise in a lecture style forum. Topics studied will vary from semester to semester.
Instructors develop special projects related to topics, which vary from semester to semester.
Source: Salt Lake Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61
