77 courses with the subject COMM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Credit(s) | $18 Fee This course provides students with skills needed to write effectively and present public presentations. Students also learn basic skills of human communication. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee This course introduces the basics of social media public relations and writing effective posts for diverse social media platforms. The course emphasizes writing for each platform, evaluating what makes an effective post, the content creation process, creating a personal learning network, and writing a social media plan. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee An introduction to the study of current graphic media production techniques and software using the PC computer, including desktop publishing, web design, and photographic manipulation as applied to advertising, public relations, and publication. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee Focus on writing skills required for successful communication in media, strategic, and academic settings. Class activities and homework assignments emphasize foundations of good writing: grammar, spelling, usage, vocabulary, punctuation, and style. Students will learn diverse approaches used in media writing, strategic communication, and academic writing. A secondary focus is avoiding plagiarism. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee The course teaches students how to understand the content and structure of messages in public, social, and private contexts. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee This course introduces the concepts and practices of public relations and advertising to meet a variety of organizational goals. The focus of the course is the role of strategic communication in the process of marketing and strategic campaigns. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee Effective message design and content marketing through live and digitally pre-produced production. Hands-on introduction to programming, digital editing, and online podcasts, as well as on-air experience. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee This course introduces students to the exciting world of sports communication by exploring the role and function of communication in contemporary sports. It provides an overview of the types of communication common in sports (interpersonal, print media, electronic/visual media, online/social media, advertising, and public relations). It also explores the history and growth of the field; sociological, legal, and ethical issues affecting sports communication; and sports communication careers. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee The study of the power and responsibility of media in all aspects of society. A brief history of media builds understanding of the impact of mass and social media and the importance of media literacy in society. (Fall, Summer) [Graded Letter]
Credit(s) | $18 Fee This course introduces the concepts of creating and managing a social media brand strategy. Students will learn how to manage a brand across multiple platforms, as well as learn the benefits of listening and aligning brand objectives with organizational goals. Students will learn how the change of control of the brand is shifting from the company to include the consumer. Students will learn the importance of brand advocates and identify strategic influencers. We will analyze current organizational branding effectiveness. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee The course emphasizes interpersonal communication patterns and situations designed to aid the student in improving social relationships, increasing self-awareness and in using appropriate communication to achieve personal goals. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee A functional approach to effective performance with emphasis on how a person works in teams, develops decision-making skills, and learns the roles and values of becoming an effective leader. (Spring) [Graded Letter]
Credit(s) | $18 Fee A study of the ways people communicate within and between cultures, including a consideration of cultural contexts and the relationship between culture and communication. (Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee Video production basics, including camera operation, editing, lighting, performance, and general studio and field operations that can be applied to professional industry, social media, and consumer contexts. Class involves both studio and on-location production techniques. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee This course is designed to help students develop their own unique writing style and to strengthen their analytical skills for writing across all areas of sports media including print, radio, television, or the Internet. Students will be expected to perform many of the duties of professional journalists to complete their assignments. (Spring) [Graded Letter]
Credit(s) | $18 Fee Sports Broadcasting will be a detailed study in all aspects of the industry to provide an overall understanding and appreciation of the art of sports broadcasting. Students will be introduced to a wide array of techniques and philosophies for sports broadcasting-from fundamentals and essentials to advanced learning methods. (Spring) [Graded Letter]
Credit(s) | $18 Fee This course introduces and develops the skills that professionals in the integrated marketing communication field need in order to create engaging content that is focused on achieving organizational objectives. Some of the specific skills introduced in the course include product photography using drones and cellphones, short-form video for social media and advertising, copywriting, brand storytelling, search engine optimization (SEO), and more. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee This course focuses on how to strategically use each platform to engage, inspire, and inform. Students will learn to write for each platform, segment, target, develop message tactics, write SM plans, work with clients and measure effectiveness. Each student will develop and promote an SM communication project such as a blog and complete the class with a portfolio of social media work. (Fall, Summer) [Graded Letter]
Credit(s) | $18 Fee This course develops knowledge and skills related to creating, testing, and evaluating different types of layout design for real clients. The course takes a hands-on approach to introduce basic visual design principles, including DSLR, 360 camera, current VR environment building software, and the Adobe Creative Cloud, culminating with the opportunity to organize and conduct a professional usability test with eye-tracking technology. (Fall) [Graded Letter]
Credit(s) | $18 Fee Photography for print and online media. Multi-media news, advertising, public relations, feature, sports, lifestyle, photo story, and documentary applications. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee Theoretical approaches to the study of human interaction, media effects and strategic communication. The course emphasizes the way theories can be used in message design, dissemination, and analysis. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee The course teaches students how to use and evaluate persuasive strategies for attitude and behavior change. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee Writing for social media, broadcast, video and audio production, print, and online outlets. (Spring) [Graded Letter]
Credit(s) | $18 Fee The course teaches students patterns of nonverbal communication cues and how to interpret them including body movement, physical appearance, space and territoriality, vocal qualities, eye behavior and touch. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee Students will develop a script and pitch deck for a television series. Student work will be created and assessed in a collaborative writer’s room, learning structure, pitch technique, and pitch design. (Fall) [Graded Letter]
Credit(s) | $18 Fee A lab course designed to give students experience in writing, editing, and publishing. Students will work on the University newspaper. Only four (4) credit hours of each practicum can count toward the major. (Fall, Spring) [Graded Letter]
Credit(s) | $6 per credit Fee Supervised work on the University’s FM station, KSUU FM. Only four (4) credit hours of each practicum can count toward the major. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee A television lab experience which results in public affairs, news, documentary, sports, and educational programming for the University cable station. Only four (4) credit hours of each practicum can count toward the major. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee This course focuses on the preparation of sports public relations communication including strategic management; using print, broadcast, and social media to create effective public relations campaigns and develop beneficial relationships with media and public audiences. (Spring [As Needed]) [Graded Letter]
Credit(s) | $18 Fee Sports Branding is focused on creating and delivering meaningful brand experiences to increase fan engagement and loyalty. Topics in this course include the history of sports branding, the sports ecosystem, team-branding, athletes as brands, product branding, sponsorships, globalization, and how consumer technology and social media platforms are changing the sports industry. (Spring) [Graded Letter]
Credit(s) | $18 Fee Issues and Ethics in Sports Communication is designed to explore the intricate ethical dilemmas and communication challenges faced by professionals in the sports industry. This course will provide students with a solid foundation in ethical theories and principles, as well as practical communication strategies, to effectively navigate the dynamic world of sports media and communication. Students will examine and discuss ethical, managerial, and moral issues related to individuals who work and participate in sports and physical activity. A primary focus of this course will be significant social issues involving interpersonal, small group, and mass communication as applied to youth, collegiate, and professional sports. Topics include sports fandom and fan identification, communication between athletes and parents, communication between coaches and athletes, fantasy sports and sports gaming, crisis communication in sports, and the role of social media in sports. (Fall) [Graded Letter]
Credit(s) | $18 Fee Advanced principles of public speaking and speechwriting with their practical implementation for professional communication settings. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee The course emphasizes message design and dissemination within and between organizations. (Fall) [Graded Letter]
Credit(s) | $18 Fee This course will study the crisis communication and responding strategies via different communication channels. By learning and understanding the role crisis communication plays in each stage of crisis, this course will offer an in-depth view of crisis management and explores how publics receive, seek, and share crisis information. (Spring - Even Years) [Graded Letter]
Credit(s) | $18 Fee The course emphasizes research appropriate for understanding, data gathering and analysis in various communication settings. An emphasis is placed on message analysis, interviewing, surveys, focus groups, content analysis, social marketing methods, and experimental design. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee This course focuses on how to use and process user-generated content (UGC), organization of social media posts, and big data information to make analyses, recommendations, optimizations, and predictions for brand constructions on social media. By using case studies, usability tests, eye-tracking technology, and social media plan projects, students will also learn practical steps and response strategies for social media-based branding and crisis management. (Spring) [Graded Letter]
Credit(s) | $18 Fee Psychology in advertising has long been used as an effective means to attract people to buy wanted and sometimes unwanted products and services, donate to charity, vote for political candidates, and change people’s health-related lifestyles for better or worse. This course will offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss these findings in the context of recent developments in the fields of social and consumer psychology. Through readings, discussions, presentations, and projects, this course will introduce students to theories, concepts, and research concerning the psychology of advertising. (Fall, Spring) [Graded Letter]
Credit(s) | $18 Fee This course focuses on practical types of writing used in business and industry. Using principles of analyzing and planning to meet the reader’s informational needs, students produce proposals, instructions, and the various types of informative and persuasive reports used in organizations. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $18 Fee An overview of legal and ethical considerations for media practitioners. Study areas include but are not limited to libel, privacy, broadcast regulations, advertising regulation, online and social media implications, and First Amendment law. (Fall) [Graded Letter]
Credit(s) | $18 Fee Practical preparation in audience analysis, advertising goals and budgets, creating an effective media plan, and strategic media buying. (Spring) [Graded Letter]
Credit(s) | $18 Fee Designed to familiarize students with the many factors that contribute to interpersonal conflicts and the communication skills for productive conflict management or resolution. (Fall) [Graded Letter]
Credit(s) | $18 Fee The course teaches the fundamental rhetorical skills needed to work as a speechwriter in corporate and political industries. As opposed to writing speeches for themselves, students learn how to embody, through effective language strategies, the characteristics and nuances of other speakers, including their style, cadence, preferred phrases, and tone. They also learn about great speeches from history and what specifically made them effective, so that they can employ similar techniques in their own speechwriting. (Fall) [Graded Letter]
Credit(s) | $18 Fee The course analyzes messages occurring within the health care industry including: patient-provider interaction, health narratives, avenues for social support, public health campaigns, technology’s role in health, and media portrayals. (Spring - Odd Years) [Graded Letter]
Credit(s) | $18 Fee Family Communication examines the foundations and framework of basic family processes and family systems, including problematic issues in family communication, stress, divorce, health, critical listening, and thinking habits. (Spring) [Graded Letter]
Credit(s) | $18 Fee This course examines the historical development, current trends, best practices, and future trends of sports administration and management. Foundational principles will be taught within the framework of professional, collegiate, interscholastic, non-traditional, and youth and community sport in select subject areas, including the history of sports management and administration, careers in sports administration and management, marketing, and ethics. Current administrators and managers in a wide variety of sport categories will regularly supplement class materials as guest lecturers to add practical experience to theory and practice offered by the course text. (Fall) [Graded Letter]
Credit(s) | $18 Fee This course will be an experiential, hands on learning class. Students will study in depth categories of event planning, and current issues/trends of event management. Students will learn how to plan, manage, and execute events from start to finish and how various communication theories apply to events, and the power of persuasion and planning in events. Students will learn to write, communication and utilize public relations for even management. Students will be assigned events throughout the semester and will be expected to participate in the planning, execution, and attendance of the event. This course will help practitioners be prepared for event planning in the working world. (Fall) [Graded Letter]
Credit(s) | $18 Fee Discussion of contemporary communication topics varying by semester. Repeatable with different topic up to nine (9) credits toward the major. Check department for upcoming topics. (As Needed) [Graded Letter] Repeatable for Add’l Credit? Yes
Credit(s) | $18 Fee This course examines the world of sports and will focus on attracting the ultimate customer-sports fans-in an increasingly competitive, fragmented, and global service. The course will discuss the management of sports at professional, collegiate, and special event levels focusing on the role communication, advertising, and marketing play in planning and decision making in attracting fans and the other major customer-sponsors. Other topical areas will include: sports branding; athlete management; globalization; event sponsorship and marketing; media involvement; fantasy sports; sports vendors; sports innovations and the value and ROI of investing in sports. Students will study current opportunities and threats facing sports and entertainment properties and trends that may impact the future of sports and its various audiences. (Spring) [Graded Letter]
Credit(s) | $18 Fee Advanced video editing and effective post-production. (Fall) [Graded Letter]
Credit(s) | $18 Fee Concentrated work in on-location film and video productions. Work will include long format news, online, sports, public affairs, narrative, experimental and documentary productions. Students will work individually and in groups learning proper preproduction, production, and post-production techniques. (Spring) [Graded Letter]
Credit(s) | $6 per credit Fee In consultation with an instructor, the student selects an area for independent research and/or production in advertising, interpersonal communication, public relations, writing, publishing, still or motion picture photography, or broadcasting. (Fall [As Needed], Spring [As Needed]) [Graded Letter] Repeatable for Add’l Credit? Yes
Credit(s) | $6 per credit Fee Provides the student with hands-on experience in advertising, news writing, editing, photography, publication layout and design, public relations, broadcasting, or social media creation and management under the direct supervision of a qualified professional communicator. Only three (3) credit hours may count toward the major.
Credit(s) | $6 Fee The Speechwriting Internship will give the intern experience in writing and giving speeches, following a specific outline, creating slide decks, and coaching clients from the SUU community who use the services in the SUU Speech and Presentation Center. (Fall, Spring) [Pass/Fail] Repeatable for Add’l Credit? Yes
Credit(s) | $18 Fee This internship provides supervised, practical experience in branding, social media strategy, and integrated marketing communication. Students work directly with clients through the Social Brand Lab to develop campaigns, manage digital platforms, and strengthen their professional portfolios. (Fall [As Needed], Summer [As Needed]) [Pass/Fail]
Credit(s) | $18 Fee A course designed to provide professionally mentored, student-led experience in strategic communication, creating social media, public relations, and advertising campaigns for professional clients. (Spring) [Graded Letter]
Credit(s) | $459 Fee Description unavailable. (Fall, Spring) [Pass/Fail]
Credit(s) | $18 Fee Students learn to successfully navigate graduate education, engage in research and professional activities, and prepare portfolios and resumes/CVs. Targeted to student needs at various stages in the program. (Fall - 1st Session, Spring - 1st Session, Summer - 1st Session) [Graded Letter]
Credit(s) | $18 Fee Using communication theory in real life. Introduction, research, and written articulation of both basic and advanced concepts of theories examining the role of applied and professional communication in human, organizational, social media, strategic, and mass media contexts. (Fall - 1st Session) [Graded Letter]
Credit(s) | $18 Fee Students learn the fundamentals of various qualitative and rhetorical research methods, with their associated theoretical bases and specific applications. These methods include 1) generic, metaphor, narrative, and Burkean criticism; 2) ethnography and participant observation; 3) semi-structured interviewing; and 4) grounded theory. Students have the opportunity to conduct and write up their own qualitative/rhetorical studies from the start (formulating research questions) to finish (interpreting the findings and drawing appropriate conclusions). (Summer - 1st Session) [Graded Letter]
Credit(s) | $18 Fee Students will use relevant statistics to summarize data and explain certain human behaviors. Focus is on matching appropriate statistical tests to a given situation and providing relevant interpretations rather than on calculating the numbers. Using the IBM SPSS statistics program, students will apply their knowledge to modern-day research and practical problems related to communication professions. (Fall) [Graded Letter]
Credit(s) | $18 Fee Students will strengthen and enhance writing and presentation skills with careful attention to advanced language use required in various professional communication contexts. Students will create training sessions, press releases, digital resumes, website, social media, and marketing materials to help organizations manage their public face as well as learn how to establish and maintain their personal professional image in various contexts. (Summer) [Graded Letter]
Credit(s) | $18 Fee The study of interpersonal communication through technology-mediated contexts. This course will explore the adoption, usage, and management of the new technologies people use to communicate and interact with each other, as well as examine how the different types of mediated communication technologies affect the communication process. (Fall - Even Years) [Graded Letter]
Credit(s) | $18 Fee Students will explore communication strategy as well as leadership styles in various organizations by focusing on understanding culture, structure, practice, and decision-making. Emphasis will be placed on current theory, relevant research designs and methods, including the communication audit. (As Needed) [Graded Letter]
Credit(s) | $18 Fee Examines influential texts (e.g., YouTube, TV, Film, Advertisements, Music, Gaming) that students consume daily. Focuses on ways these discourses create identity and collective understanding. Explores message forms and their implications for critical thinking and consumption. (Spring - 2nd Session) [Graded Letter]
Credit(s) | $18 Fee Students will explore an image’s narrative on multiple levels (ironic, indexical, and symbolic meaning) and understand how our image comprehension and construction are inextricably linked to the visual languages of advertising and photojournalism. Using eye-tracking and VR technology, students will also learn how to measure attention to entire visual messages and intra-stimulus attention allocation to specific messages. (Fall - Even Years) [Graded Letter]
Credit(s) | $18 Fee Communication and Digital Culture interrogates the so-called “digital age” by paying analytical attention to the intersection of technology, culture, economics, and politics. We will trace both the social and technological history that has led to the current moment, from the beginning of the idea of ‘the digital’ to contemporary cultural practices surrounding social media. We will seek to define “digital” and “culture” individually and in combination. Our time will be spent critiquing various cultural texts, audiences, institutions, and technical systems as well as learning how to engage in the production of digital texts as practitioners. Course readings draw from a broad range of literature situated within media studies, philosophy of technology, visual communication, and critical-cultural studies. (Spring - Odd Years) [Graded Letter]
Credit(s) | $18 Fee Discusses advanced issues in advertising and public relations and how practitioners respond to and manage issues and events, with emphasis on recent research and theoretical developments, case studies, and experimental approaches. (Fall - Odd Years) [Graded Letter]
Credit(s) | $18 Fee Examines the strategic use of major social media platforms. Topics include blogging, search engine optimization, content creation, story telling, corporate messaging, and uses and development of visual content. Students will complete an integrated social media plan with objectives, strategies, and tactics with key performance indicators and measurement. (Spring) [Graded Letter]
Credit(s) | $18 Fee Current issues in communication discussing contemporary communication topics varying by semester. Repeatable with different topics up to 18 credits toward the master’s degree. Check with department for upcoming topics. (As Needed) [Graded Letter] Repeatable for Add’l Credit? Yes
Credit(s) | $18 Fee This course provides an overview of the organizations involved in the sports communication field. Topics include the sports media, sports governance, strategic sports communication, academic sports communication, and sports compliance. Subjects include publishing, journalism, team and league media relations, college sports information, TV and radio productions, marketing, and advertising. (Spring) [Graded Letter]
Credit(s) | $18 Fee A company’s brand is among its most valuable assets. A strong brand can have a significant impact on consumer commitment by communicating the value of and providing differentiation for products and services. While branding is both an art and a science, there are certain patterns and predictability of branding activities that greatly increase the odds of success. Becoming familiar with the relevant theories and models of branding can help executives make better branding decisions. This course focuses on how to build, measure, and manage brand equity–the commercial value that comes from consumer perception of a brand. It covers topics in the utilities of branding, steps/process of building brands, methods of measuring brand equity, and ways to leverage brand equity. (Fall - 2nd Session) [Graded Letter]
Credit(s) | $18 Fee The project is individually arranged and negotiated with a faculty advisor to provide students an opportunity to gain experience in a communication field. This project is distinct from a capstone project. (Fall [As Needed], Spring [As Needed], Summer [As Needed]) [Pass/Fail]
Credit(s) | $18 Fee The internship is individually arranged to provide students with an opportunity to gain professional experience in a communication field while working under and with practicing professionals. This internship is distinct from a possible capstone internship. (As Needed) [Pass/Fail] Repeatable for Add’l Credit? Yes
Credit(s) | $18 Fee A capstone experience demonstrating the ability to complete a professional thesis in consultation with a graduate committee. Students conceive, research, and produce a thesis in a relevant area of communication. (Fall - 1st Session, Fall - 2nd Session, Spring - 1st Session, Spring - 2nd Session, Summer - 1st Session, Summer - 2nd Session) [Graduate Thesis/Capstone Pass/Fail]
Credit(s) | $18 Fee A capstone experience demonstrating the ability to complete a professional project working in consultation with a graduate committee. Students conceive, research, and produce a project in a relevant area of communication. (Fall - 1st Session, Fall - 2nd Session, Spring - 1st Session, Spring - 2nd Session, Summer - 1st Session, Summer - 2nd Session) [Graduate Thesis/Capstone Pass/Fail]
Credit(s) | $6 per credit Fee Students who have completed all coursework, including required capstone hours, but have not yet defended the capstone internship or project must be continuously enrolled in fall and spring semester(s) until they pass. (Fall, Spring, Summer) [Graduate Thesis/Capstone Pass/Fail] Repeatable for Add’l Credit? Yes
Credit(s) | $6 per credit Fee Students who have completed all coursework, including required capstone hours, but have not yet defended the capstone thesis must be continuously enrolled in fall and spring semester(s) until they pass. (Fall, Spring, Summer) [Graduate Thesis/Capstone Pass/Fail] Repeatable for Add’l Credit? Yes
Source: Southern Utah University's catalog, linked per course · table learning_unit · CourseShelf publish 61
