18 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Credit(s) | $63 Fee An analysis of problems and concepts concerned with the distribution of goods from producer to consumer. The course includes survey of marketing research, product planning, pricing, channels of distribution, and promotion. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $63 Fee An examination of influences on consumer and organization buying behavior and the implications for marketing. Utilizes concepts from various relevant disciplines. (Fall, Spring, Summer) [Graded Letter]
Credit(s) | $63 Fee An examination and study of the changing marketing environment from a seller’s market to a buyer’s market. The course analyzes the global environment concerning product planning, pricing, channels of distribution, and promotion, in addition to concepts involving strategy, quality, ethics, and global competition. (Spring) [Graded Letter]
Credit(s) | $63 Fee Students develop the brand for a new enterprise. Strategies for gaining early-stage customers are taught. Topics include early-stage branding, effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion. (Spring, Summer) [Graded Letter]
Credit(s) | $63 Fee Focuses on getting products/services to target markets. Cover developing and managing channels of distribution, including wholesaling, retailing, and e-commerce. (Spring) [Graded Letter]
Credit(s) | $63 Fee Concerns the development and management of integrated marketing communications programs, including advertising, sales promotions, public relations/publicity, personal selling, and direct marketing. (Fall, Spring) [Graded Letter]
Credit(s) | $63 Fee This course develops skills in survey research methods as well as research using secondary data. In addition to research of current market conditions, the student will learn to use data to create a strategic plan of action for market penetration, augmentation of market share, product development, or whatever the need may be. The strategic analysis portion will draw heavily on game theory as applied to economic and business analysis. (Fall) [Graded Letter]
Credit(s) | $63 Fee This course focuses on a theoretical understanding of the Internet marketplace and on the critical skills necessary to perform daily functions in the area of digital marketing. Topics covered include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media, and reputation management. (Fall, Spring) [Graded Letter]
Credit(s) | $63 Fee This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, discussions, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships. (Fall) [Graded Letter]
Credit(s) | $21 per credit Fee Description unavailable. (Fall, Spring) [Pass/Fail]
Credit(s) | $21 per credit Fee Description unavailable. (Fall, Spring) [Graded Letter] Repeatable for Add’l Credit? Yes
Credit(s) | $63 Fee The marketing capstone course. The overall function from a managerial viewpoint. Provides an opportunity to integrate marketing concepts and frameworks. Should be taken in last semester. (Spring, Summer [As Needed]) [Graded Letter]
Credit(s) | $63 Fee Covers the analysis of competitors, consumer, and business markets, and other aspects of the environment, and the development and implementation of appropriate product, pricing, distribution, and promotional strategies. The material covers profit and nonprofit organizations, and services as well as products. Buyer and competitive behavior, market segmentation, targeting, positioning, and market research, particularly as related to strategic decision making, is emphasized. (As Needed) [Graded Letter]
Credit(s) | $63 Fee This course focuses on reinforcing, extending, and applying marketing concepts, principles, and techniques through readings, case studies, and secondary research. (Spring - 1st Session, Summer - 2nd Session) [Graded Letter]
Credit(s) | $63 Fee This course provides an overview of the analytics methods used most commonly in current marketing decision making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today’s marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. (Fall - 1st Session, Spring - 2nd Session) [Graded Letter]
Credit(s) | $63 Fee This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, projects, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships. (Spring - 1st Session, Summer - 2nd Session) [Graded Letter]
Credit(s) | $21 per credit Fee Description unavailable. (As Needed) [Pass/Fail] Repeatable for Add’l Credit? Yes
Credit(s) | $63 Fee Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. (Fall - 2nd Session, Summer - 1st Session) [Graded Letter]
Source: Southern Utah University's catalog, linked per course · table learning_unit · CourseShelf publish 61
