34 courses with the subject STCO, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
STCO 289Digital Promotion Technologies and Application3
Learn and work with the software & hardware tools used in the creation of promotional audio and video. Students will be introduced to best practices in the creation of digital messages, and how to deploy these messages though channels used by professionals in the field.
Examines the principles and practices of impacting markets through Strategic Communications. Special emphasis is given to team problem-solving. (Formerly COMS 307)
This course equips students to develop and communicate a strategic personal brand that reflects professional competencies and values grounded in a Christian worldview. Students will build and refine the strategic communication skills and professional materials needed to present themselves effectively for internships, jobs, continuing education, and other professional opportunities.
This course focuses on the communication principles and communication strategies that augment growing the image of an organization, its products and services. Emphasizes the persuasive application of story-telling and narrative communication techniques. (Formerly COMS 346)
This course connects students to organizational growth objectives with social media strategy, platforms, and tactics. Extensive focus is given to interactive sessions and team problem-solving exercises.
STCO 356Digital/Social/Mobile Communication Strategies3
Prerequisite: RSCH 201 or Inquiry Research with a score of 80 or Research Assessment with a score of 80 or Research (prior to 2017-2018) with a score of 80
This course provides students with a broad understanding of and ability to apply promotional and public relations techniques in a digitally mediated world. Emphasis is on experiential application of specific techniques across multiple media and channels. (Formerly COMS 357)
This course is designed to give students hands-on experience in creating collaborative integrated marketing communication campaigns, guided by the lessons learned from organizations that have used strategic communications to drive growth. (Formerly COMS 367)
STCO 372Employee and Organizational Communication3
This course in organizational public relations provides students with the strategic ability to communicate with the affiliated parts of an organization critical to successful relationships and image-making.
STCO 426Creating Affiliate Loyalty in a Digital Age3
This course is designed to familiarize students with the principles of customer relationship strategies and the means by which organizations develop loyal customers and/or affiliates.
This course focuses on gathering and analyzing data from consumers engaging with content on social media. Special focus will be given to consumer analysis and iteration of digital campaigns.
Students research and explore the types of Strategic Communications opportunities available to them upon graduation. This course emphasizes jump-starting careers by undertaking a professional job search and awareness of current job market conditions.
This course will demystify the emerging social, digital and technology trends, and help students apply these trends in a dramatically changing marketplace.
Students, individually or in groups, work in a variety of strategic communication roles with real-world organizations under the mentorship of faculty and other professionals. Organizations include corporate and non-profits.
STCO 532Media Technologies & Communication Strategies3
This course examines established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences.
The strategic media analyst utilizes the situation analysis to determine the strengths, weaknesses, opportunities, and threats facing a client, a company, or a product. In this course, students will employ a situation analysis or SWOT to assess an existing media plan, to propose improvements to an existing advertising plan, and to prepare presentations to deliver findings to a client.
STCO 562Using Emerging Trends in Strategic Communication3
Developing the ability to grow organizations through online market-making and strategy. Hands-on experience with radical new digital and interactive tools for achieving relationships and spreading ideas.
STCO 622Organizational Communication Theory and Practice3
Analysis of theories and practices that assist individuals in success in organizations. Students develop the ability to add value to employing organizations and enhance individual careers.
Intended to demonstrate a student's ability to carry out original research using one of three class research methods: historical-critical (qualitative), descriptive (qualitative and quantitative), or experimental (quantitative). Thesis may be designed to answer practical research questions, theoretical, or ethical issues of interest to scholars and professionals in the communication field.
Project may be designed to answer practical research questions, theoretical, or ethical issues of interest to scholars and professionals in the communication field. Demonstrates the ability of a student to conduct research and exhibit expertise in communication.
