CMMK 200Marketing –2.0
Culinary businesses are marketing businesses from the moment an idea is developed through opening and operation. This course provides an in- depth examination of how a marketing plan is developed, including market research, positioning, product mix, and life cycle. This includes development of potential strategies for advertising, merchandising, public relations, social media, and promotion.
- Subject
- CMMK
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- Credit Hours
- Type
- course
- Edition
- 2025-2026
- Source
- www.ice.edu