24 courses with the subject MKE, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKE 290Principles of Marketing (3 cr.)
Basic problems in marketing management and the marketing mix elements of product, price and promotion and distribution are presented in the context of a dynamic global environment. The impact of the legal, political, social, ethical, technological, economic, and competitive factors upon marketing activities are discussed. Includes Marketing Plan project.
ECO 101 or ECO 110 or ECO 111 or Chair’s permission. Semester(s) Offered: Fall, Winter, Spring, Summer
MKE 321Principles of Advertising (3 cr.)
Advertising from the advertiser’s perspective. Explores advertising strategy, media strategy, creative ad development, advertising research and budgeting. Includes advertising campaign project.
Principles of professional selling and application of management theories to the sales force, with particular emphasis on sales force organization, selection, recruitment, training, motivation, compensation, supervision and performance evaluation.
Introduction to technical and theoretical practices of retail management for both physical “bricks and mortar” stores and Internet retail operations. Overview of organizational structure, merchandising practices and procedures, promotional activities, store planning and control.
Learners will be exposed to Integrated Marketing Communications and how public relations fits into the Promotion Mix, about dealing with the various publics of an organization, and about the legal and ethical dimensions of PR. Learners will also be introduced to the basics of print, broadcast, internet, events marketing, and social media public relations and they will gain hands-on experience in preparing a PR campaign for a “client”.
Junior standing or permission of the department chair. Felony Questionnaire Required Semester(s) Offered: Spring
MKE 325Marketing Channels & E-Commerce (3 cr.)
Operation of channels of distribution from the manufacturer’s point of view, including direct channels through E-Commerce. Physical distribution system and business logistics process. Transportation, storage, order processing, location analysis and operation of functional middlemen.
MKE 290 . Felony Questionnaire Required Semester(s) Offered: Spring
MKE 326International Marketing (3 cr.)
Environmental factors and adaptation of marketing strategy components marketers should consider in entering foreign markets. Includes hands-on project.
MKE 290 . Felony Questionnaire Required Semester(s) Offered: Fall, Spring
MKE 328Services Marketing (3 cr.)
This course introduces students to principles, concepts, theories, analytical procedures, techniques, and models addressing the distinctions between the marketing of goods and the marketing of services. Three different perspectives of services marketing are addressed: consumers’ expectations and perceptions; businesses’ service delivery operations, channels of distribution, and marketing; and the integration of the consumer and business perspectives with special emphasis on relationship marketing. Strategies and tactics designed to increase marketing effectiveness and operational efficiency within this important sector of the economy are also addressed. Felony Questionnaire Required Semester(s) Offered: Spring
The various elements of the marketing research process are examined, including problem definition, the determination of information required to address the issue, research designs, measurement instruments, data collection methods, data analysis and the research report. Includes hands-on research project.
MKE 370Integrated Marketing and Financial Strategies for Business Success (3 cr.)
Integrated Marketing and Financial Strategies for Business Success equips learners with the skills to connect marketing decisions with financial outcomes. Through real-world case studies, hands-on projects, and industry-standard tools, learners will learn how to analyze financial statements, assess marketing ROI, manage budgets, and align strategy with business value. Learners will explore pricing, product positioning, KPIs, and financing options while developing practical, data-driven decision-making skills. Liberal Arts
This course introduces the principles of the new product development process in the context of a firm’s overall marketing strategy. The new product development process includes the identification of opportunities, idea generation, concept evaluation, design, testing, and launching of new products with a branding strategy.
Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean. Semester(s) Offered: Fall, Spring
This course explores marketing strategies and applications in the age of Internet 3.0, Internet of Things and Artificial Intelligence. The course explains various e-business models and prepares students to innovate digital offerings and formulate effective digital marketing strategies through a hands-on learning experience. Students will learn how to manage online content and optimize for search engine, create digital paid search and display advertising campaigns, and measure marketing effectiveness using analytics applications.
MKE 290 . Felony Questionnaire Required Semester(s) Offered: Fall
MKE 402Purchasing (3 cr.)
This course covers the steps in the procurement process, from cost benefit analysis and goal formulation, to sourcing options, developing evaluation criteria, metrics, supplier selection, negotiation, and supply laws and ethics. The course also discusses global supply, public supply, capital goods, services, supplier relations, and strategy in purchasing/supply management.
Social and mobile applications continue to disrupt the internet business. This course familiarizes students with the social and mobile-specific business and revenue models. The course enables students to create mobile application concepts and social marketing strategies that attract and engage users. Students will learn how to create content for social media, build and manage social media properties, recruit influencers, grow followers base, create mobile-specific and location-based advertising campaigns, and measure marketing effectiveness using analytics applications.
Students learn about the evolution of franchising, different types of franchising, franchisor and franchisee obligations, government regulations and legal issues related to the franchise agreement, and are exposed to a comparative view of franchising in the US, Canada, and other parts of the world.
Determinants of human behavior that impinge on the individual’s role as a consumer. Course covers models of consumer behavior, the decision making process, and the various social and psychological factors influencing these processes.
Concepts of marketing strategy applied to business-to-business marketing situations in the context of a dynamic global environment. Topics include marketing planning, market segmentation, buyer behavior, the marketing mix elements, and negotiation. Business knowledge is integrated in hands-on negotiation simulation.
The course provides an overview of marketing analytics techniques. Learners will have hands-on experience analyzing consumer and market behavior. Learners will be exposed to A/B testing, Market Basket Analysis, text mining, sentiment analysis and Big Data Analysis using current industry leading software (For e.g.: Tableau, Python.) Learners will develop decision making skills from data visualization and interpretation using these aforementioned techniques.
A systematic development of algebraic structures. Methods of proof are emphasized, and proofs of fundamental results in algebra are discussed. Topics include groups, rings, and fields. The course is designed as mainly for math majors.
Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean. Semester(s) Offered: Varies
MKE 567Marketing & Entrepreneurship for Managers (3 cr,)
Learners will be prepared to analyze markets for new products and/or venture. As future leaders in industry, learners will develop their knowledge in assessing opportunity for growth in their business by learning to recognize market opportunities (underserved markets, new trends) and how to take advantage of such opportunities. Case analysis will be used to leverage the learners’ skills. Semester(s) Offered: Spring
